Exam 14: Developing and Marketing Products

A(n)________ channel creates a barrier that makes it difficult or impossible for outsiders to penetrate.

A(n)________ channel does not create strong barriers to channel entry for other producers,nor does it provide much control over reseller decisions such as what competing brands to sell.

A ________ strategy is best suited for the promotion of industrial products because potential buyers usually need to be informed about a product's special features before purchase.

Upper or lower limits placed on the prices of products sold within a country are known as ________.

________ refers to anything that disrupts the audience's ability to receive and interpret a promotional message.

The physical path a product follows on its way to customers is called a promotional channel.

A common example of a push strategy is the creation of consumer demand through direct marketing techniques.

Which of the following is a push strategy that companies use to promote their products?

Scenario: Silk Industries LLC Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions. -Which of the following would be most appropriate for its products sold through grocery stores?

A pull strategy is most appropriate when buyers display a great deal of brand loyalty toward one particular brand name.

Service providers do not need distribution channels because they market intangible goods.

Emerging markets typically have fewer forms of mass media for use in implementing a pull strategy.

Which of the following refers to the price charged for products sold between a company's divisions or subsidiaries?

Which of the following occurs when the price of a good is lower in export markets than it is in the domestic market?

Explain the effect of counterfeit goods and black markets on international product strategies.

Developed nations normally have the most active counterfeiting markets.

The rapid pace of technological innovation today extends the life cycles of products.

Scenario: Scooters Inc. Scooters Inc.is a producer of pricey scooters.The company's profits come mostly from the sales of its luxury line that caters to the esteem needs of the rich population.Ben Driven,vice president of marketing for Scooters Inc.,has been asked to review the company's pricing strategy. -Ben knows that a pricing policy in which one selling price is established for all international markets is called ________.

Scenario: Old World Ltd. Old World Ltd.,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions. -If Old World wants to have its furniture sold through as many distribution outlets as possible,it should consider a(n)________ channel.

Once an audience receives a message,they interpret the meaning of the message by ________ it.