Exam 5: External Recruitment

An organization's employment brand is completely different than its product market image.

Most research shows that recruiters are even more important than job characteristics in attracting applicants to an organization.

Niche employment websites are a popular method for finding recruits with a specific set of skills.

A targeted recruiting message is designed to appeal to a particular audience.

In the strategy phase,the company develops a mix of individual,social,and organizational recruiting techniques for receiving applications.

Research shows that having an employment brand can attract applicants to an organization,even beyond job and organizational attributes.

A realistic job preview strategy is best for tight labor markets or higher-value jobs.