A) look at various submarkets for differences rather than similarities. B) try to increase the size of their target markets by merging two or more segments. C) aim at one or more market segments and offer each different marketing mixes. D) have decided to sacrifice profits for sales volume. E) aim at one submarket with a specialized marketing mix. A) look at various submarkets for differences rather than similarities. B) try to increase the size of their target markets by merging two or more segments. C) aim at one or more market segments and offer each different marketing mixes. D) have decided to sacrifice profits for sales volume. E) aim at one submarket with a specialized marketing mix.

A) should be defined by identifying the buyer instead of the user. B) should be assigned a nickname that describes all potential types of customers. C) must always consider intermediaries even if they are not final users. D) refers to the final consumer or user of a product type. E) none of these alternatives is correct. A) should be defined by identifying the buyer instead of the user. B) should be assigned a nickname that describes all potential types of customers. C) must always consider intermediaries even if they are not final users. D) refers to the final consumer or user of a product type. E) none of these alternatives is correct.

Exam 6: Focusing Marketing Strategy With Segmentation and Positioning

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A firm's "relevant market for finding opportunities" should be bigger than the present product-market but not so large that it couldn't expand and still be an important competitor.

(True/False)

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Question 201

Qualifying dimensions

(Multiple Choice)

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Question 202

Customer relationship management (CRM)helps consumer marketers: ______.

(Multiple Choice)

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Question 203

"Homogeneous within" means that the customers in a market segment should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.

(True/False)

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Question 204

Segmenting a broad product-market usually requires using several segmenting dimensions at the same time.

(True/False)

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Question 205

A market is a group of two or more sellers who offer substitute ways of satisfying customer needs.

(True/False)

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Question 206

"Positioning" shows how proposed and/or present brands are located in a market-as seen by customers.

(True/False)

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Question 207

A complete product-market definition includes a four-part description comprising all of the following except

(Multiple Choice)

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Question 208

When segmenting markets,cost considerations typically encourage a company to and .

(Multiple Choice)

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Question 209

Which of the following is LEAST LIKELY to compete in the same generic market as the others?

(Multiple Choice)

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Question 210

Ideally,segmenters should start with the idea that each person is "one of a kind" and can be described by a special set of dimensions that may be used to aggregate similar customers together.

(True/False)

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Question 211

A segmenter is more likely than a combiner to really satisfy a target market and build such a close relationship with customers that it faces no real competition.

(True/False)

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Question 212

Which of the following criteria should a marketing manager use when segmenting a broad product-market?

(Multiple Choice)

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Question 213

Combiners

(Multiple Choice)

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Question 214

Sanders Beverages,Inc.is targeting non-juice drinkers with a new line of healthy fruit juices.Identify the segmenting dimension most likely being used by Sanders Beverages.

(Multiple Choice)

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Question 215

When evaluating international markets,the marketing manager should:

(Multiple Choice)

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Question 216

Customer type

(Multiple Choice)

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Question 217

A basic difference between a "generic market" and a "product-market" is:

(Multiple Choice)

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Question 218

Which of the following is the BEST example of a "generic market?"

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Question 219

The MOST USEFUL dimensions for segmenting markets are:

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Question 220

Showing 201 - 220 of 262

Exam 6: Focusing Marketing Strategy With Segmentation and Positioning

A firm's "relevant market for finding opportunities" should be bigger than the present product-market but not so large that it couldn't expand and still be an important competitor.

Qualifying dimensions

Customer relationship management (CRM)helps consumer marketers: ______.

"Homogeneous within" means that the customers in a market segment should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.

Segmenting a broad product-market usually requires using several segmenting dimensions at the same time.

A market is a group of two or more sellers who offer substitute ways of satisfying customer needs.

"Positioning" shows how proposed and/or present brands are located in a market-as seen by customers.

A complete product-market definition includes a four-part description comprising all of the following except

When segmenting markets,cost considerations typically encourage a company to ______ and ______.

Which of the following is LEAST LIKELY to compete in the same generic market as the others?

Ideally,segmenters should start with the idea that each person is "one of a kind" and can be described by a special set of dimensions that may be used to aggregate similar customers together.

A segmenter is more likely than a combiner to really satisfy a target market and build such a close relationship with customers that it faces no real competition.

Which of the following criteria should a marketing manager use when segmenting a broad product-market?

Combiners

Sanders Beverages,Inc.is targeting non-juice drinkers with a new line of healthy fruit juices.Identify the segmenting dimension most likely being used by Sanders Beverages.

When evaluating international markets,the marketing manager should:

Customer type

A basic difference between a "generic market" and a "product-market" is:

Which of the following is the BEST example of a "generic market?"

The MOST USEFUL dimensions for segmenting markets are:

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

When segmenting markets,cost considerations typically encourage a company to and .