Exam 3: Strategic Initiatives for Implementing Competitive Advantages

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What is supply chain management (SCM)?

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Which of the following processes would be found in the operations management department?

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In the basic supply chain, make refers to manufacturing products and creating production schedules.

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In which of the five basic supply chain activities do you manufacture products and create production schedules?

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Why is CRM one of the most valuable assets a company can acquire?

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In which of the five basic supply chain activities do you plan for the transportation of goods to customers?

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RFM stands for Regency, Frequency, and Monetary.

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Which of the following can a customer use to contact an organization?

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What can effective and efficient supply chain management systems enable an organization to accomplish?

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Back-office operations deal directly with the customer.

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Which of the following represents an example of a technology that actually disrupts and slows workflow?

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Which of the following describes an ERP system?

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Which of the following processes focuses on the entire customer order process and operates across functional departments?

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Business process reengineering is the analysis and redesign of workflow within and between enterprises.

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Which of the following is not one of the three phases in the evolution of CRM?

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What is the difference between customer-facing processes and business-facing processes?

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What involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability?

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Effective and efficient supply chain management systems can enable an organization to decrease the power of its buyers.

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What type of process includes order processing, customer service processing, sales processing, customer billing processing, and order shipping processing?

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As the business world increasingly shifts from product focus to customer focus, why are most organizations treating existing customers better than in the past?

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