Exam 7: Business Intelligence and Decision Making

________ systems allow users to interactively retrieve meaningful information from data, examining it from many different perspectives, and drilling it down into specific groupings.

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(Multiple Choice)

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Question 1

Correct Answer:

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What are the major differences between the key levels of decision making?

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Question 2

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Operational-level decision making requires detailed, structured information about actual transactions by customers, so staff can follow up and track each transaction. However, at the tactical level, decision makers need more aggregated information to see trends and summaries, sorted and tallied in different ways, to monitor success and plan next steps. The business intelligence that executives need to make better decisions is often less structured in strategic levels than at the operational or even management level. Top-level executives certainly need summary and historical data from the company's own transactional systems and data warehouses. But they also need business intelligence that draws on big data, to learn more about their rivals, their industry's landscape, and overall economic trends.

External databases that are either purchased or publicly accessible are not considered reliable sources of business intelligence.

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(True/False)

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Question 3

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False

Which of the following methods categorizes massive amounts of data stored in data warehouses to reveal significant patterns and trends in the data?

(Multiple Choice)

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Question 4

People at ________ levels in an organization draw on business intelligence to make decisions related to marketing plans, product development, and departmental budgets.

(Multiple Choice)

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Question 5

The term ________ refers to gateways that provide access to a variety of relevant information from many different sources on one screen.

(Multiple Choice)

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Question 6

iTicket, an online event-ticketing site, recently discovered that most of its good seats for a widely anticipated concert were preemptively booked in bulk by brokers. This resulted in a shortage of tickets that the public could have bought themselves. Which of the following would have best helped the brokers to book tickets in such large numbers?

(Multiple Choice)

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Question 7

The term ________ refers to data associated with revealing customer behavior patterns, such as time spent on the page, the URL the visitor just left, and the visitor's IP address.

(Multiple Choice)

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Question 8

________ refers to analyzing historical and seasonal trends and then taking into account existing and predicted business conditions to estimate some variable of interest.

(Multiple Choice)

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Question 9

Data warehouses offer an opportunity to combine the data housed in separate systems into one and then load it to a database optimized for complex queries.

(True/False)

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Question 10

Which of the following is a difference between strategic-level and operational-level decision making?

(Multiple Choice)

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Question 11

The term "artificial intelligence" describes the ________.

(Multiple Choice)

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Question 12

Which of the following statements is true of expert systems?

(Multiple Choice)

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Question 13

What are the six key design tips recommended for designing a dashboard?

(Essay)

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Question 14

Danielle, searching online for a hair fall control shampoo, entered the HairCare website. She noticed that the HairCare web page for shampoos also showed conditioners, hair gels, and hair dryers in the "Customers Who Bought This Item Also Bought" section in its product screens. Which of the following techniques does HairCare use in order to cross-sell its products?

(Multiple Choice)

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Question 15

Which of the following functions does an intelligent agent perform?

(Multiple Choice)

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Question 16

Which of the following is an accurate definition of a mashup?

(Multiple Choice)

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Question 17

The term ________ refers to quantifiable metrics used to evaluate an organization or an individual's success in a particular activity.

(Multiple Choice)

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Question 18

________ is a decision support tool, often based on an Excel model, in which the user sets a target value for a particular variable, such as profit/ loss, and tells the program which variable to change to try to reach the objective.

(Multiple Choice)

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Question 19

Which of the following functions do intelligent agents perform in the context of search engines?

(Multiple Choice)

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Question 20

Showing 1 - 20 of 120

________ systems allow users to interactively retrieve meaningful information from data, examining it from many different perspectives, and drilling it down into specific groupings.

What are the major differences between the key levels of decision making?

External databases that are either purchased or publicly accessible are not considered reliable sources of business intelligence.

Which of the following methods categorizes massive amounts of data stored in data warehouses to reveal significant patterns and trends in the data?

People at ________ levels in an organization draw on business intelligence to make decisions related to marketing plans, product development, and departmental budgets.

The term ________ refers to gateways that provide access to a variety of relevant information from many different sources on one screen.

The term ________ refers to data associated with revealing customer behavior patterns, such as time spent on the page, the URL the visitor just left, and the visitor's IP address.

________ refers to analyzing historical and seasonal trends and then taking into account existing and predicted business conditions to estimate some variable of interest.

Data warehouses offer an opportunity to combine the data housed in separate systems into one and then load it to a database optimized for complex queries.

Which of the following is a difference between strategic-level and operational-level decision making?

The term "artificial intelligence" describes the ________.

Which of the following statements is true of expert systems?

What are the six key design tips recommended for designing a dashboard?

Which of the following functions does an intelligent agent perform?

Which of the following is an accurate definition of a mashup?

The term ________ refers to quantifiable metrics used to evaluate an organization or an individual's success in a particular activity.

________ is a decision support tool, often based on an Excel model, in which the user sets a target value for a particular variable, such as profit/ loss, and tells the program which variable to change to try to reach the objective.

Which of the following functions do intelligent agents perform in the context of search engines?

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