Question 1

The click-through rate (CTR)is computed as ________.

Accepted Answer

A) the number of visitors who click on the ad divided by the number of impressions 
B) the number of impressions viewed during the advertising campaign 
C) the number of visitors who click through the ad divided by the number of websites on which the ad is placed 
D) the number of ad impressions delivered to viewers divided by the number of sales made through clicks on the ads 
A) the number of visitors who click on the ad divided by the number of impressions 
B) the number of impressions viewed during the advertising campaign 
C) the number of visitors who click through the ad divided by the number of websites on which the ad is placed 
D) the number of ad impressions delivered to viewers divided by the number of sales made through clicks on the ads A

Question 2

The last string of letters in the name of a website indicates ________.

Accepted Answer

A) the name of the individual or organization that owns the site 
B) the security classification of the web page 
C) the programming language used to create the web page 
D) the type of organization or country code 
A) the name of the individual or organization that owns the site 
B) the security classification of the web page 
C) the programming language used to create the web page 
D) the type of organization or country code D

Question 3

What is a cookie? How does it help e-commerce websites?

Accepted Answer

A cookie is a small text file left on a website visitor's hard drive that is used to personalize the site for the visitor, or track web activities. The file typically contains a unique ID and information such as date and time, or the pages visited. The cookie can also store information the visitor provides, such as the zip code for a city the visitor intends to visit on a weather site. When the visitor returns, the site can immediately display that city's weather.
E-commerce sites rely on cookies to keep track of the products a customer places in a shopping cart. As a customer collects items, the web server retrieves his or her unique ID and stores it with the item number in its own database. If the customer leaves the site and returns later, the software can retrieve the ID and refill his or her shopping cart. The site can also deliver targeted ads and recommendations, without asking the customer to log in, by retrieving the cookie and checking to see what that ID has viewed in the past.

Question 4

A ________ is a visual depiction of keywords related to the search, with font size and position indicating relevance.

Accepted Answer

A) concordance 
B) mashup 
C) tag cloud 
D) folksonomy 
A) concordance 
B) mashup 
C) tag cloud 
D) folksonomy

Question 5

________ is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.

Accepted Answer

A) HTML 
B) PHP 
C) AJAX 
D) OLAP 
A) HTML 
B) PHP 
C) AJAX 
D) OLAP

Question 6

A person clicks on an ad of a fitness club in a blog on nutrition. The person conducts a search on yoga and moves to another webpage, which is also a network client. The stored information about the person is retrieved, and he sees more ads about health clubs and gyms. Which of the following web advertising tools is being used in this example?

Accepted Answer

A) spiders 
B) search engine optimization 
C) mashup 
D) third-party cookies 
A) spiders 
B) search engine optimization 
C) mashup 
D) third-party cookies

Question 7

How does hypertext markup language (HTML)help in creating web pages?

Accepted Answer

The original language used to create web

Question 8

The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased a premium access can read book extracts from recently published books. What is the primary web goal of this organization?

Accepted Answer

A) inform or entertain the audience 
B) influence the audience 
C) sell products and commodities 
D) facilitate offline relationships 
A) inform or entertain the audience 
B) influence the audience 
C) sell products and commodities 
D) facilitate offline relationships

Question 9

The website of an international human rights organization stores a large database of information and provides a search functionality to make it easier for their visitors to locate desired information. However, it fails to be effective since the search functionality is limited to the website rather than the whole web.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is true of HTML 5?

Accepted Answer

A) It requires developers to import fancier graphics and word art from software like Photoshop. 
B) It increased the need for web developers to ask customers to download special browser plug-in software for videos. 
C) It will reduce problems for web developers struggling to support different browsers running on different devices. 
D) It was the first version of HTML that was used to create web pages. 
A) It requires developers to import fancier graphics and word art from software like Photoshop. 
B) It increased the need for web developers to ask customers to download special browser plug-in software for videos. 
C) It will reduce problems for web developers struggling to support different browsers running on different devices. 
D) It was the first version of HTML that was used to create web pages.

Question 11

Not all devices connected to the Internet have a unique IP address.

Accepted Answer

A) True 
 B)False

Question 12

Why are organizations reluctant to make their websites accessible to people with disabilities?

Accepted Answer

Even government websites in many countri

Question 13

The last string of letters in a URL that indicates the type of organization or country code is called the ________.

Accepted Answer

A) IP address 
B) top-level domain 
C) hashtag 
D) fragment identifier 
A) IP address 
B) top-level domain 
C) hashtag 
D) fragment identifier

Question 14

Consumer Reports is a magazine that tests consumer products in its labs and disseminates information on the results so consumers can compare brands. Hence, Consumer Reports is an example of a(n)________.

Accepted Answer

A) e-marketplace 
B) virtual market 
C) infomediary 
D) intranet 
A) e-marketplace 
B) virtual market 
C) infomediary 
D) intranet

Question 15

________ refer to the part of a website template that controls the fonts and colors which appear when an editor identifies some text as a page heading, a paragraph title, or some other style.

Accepted Answer

A) Cascading style sheets 
B) File transfer protocols 
C) Scalable vector graphics 
D) Cookies 
A) Cascading style sheets 
B) File transfer protocols 
C) Scalable vector graphics 
D) Cookies

Question 16

________ is a website structure that guides visitors step by step through a transaction, survey, or learning module.

Accepted Answer

A) Integrated website architecture 
B) Multidimensional website architecture 
C) Sequential architecture 
D) Hierarchical website architecture 
A) Integrated website architecture 
B) Multidimensional website architecture 
C) Sequential architecture 
D) Hierarchical website architecture

Question 17

Which of the following is a measure of the satisfaction level of website usability?

Accepted Answer

A) the extent to which a user can accomplish simple tasks on the first visit to the site 
B) how quickly and efficiently a user performs tasks after learning the site's basic design 
C) the number of mistakes users make when they attempt to accomplish a task and how easily they can recover from those mistakes 
D) the ratings of individual experiences on the website by the users ranging from pleasant to frustrating 
A) the extent to which a user can accomplish simple tasks on the first visit to the site 
B) how quickly and efficiently a user performs tasks after learning the site's basic design 
C) the number of mistakes users make when they attempt to accomplish a task and how easily they can recover from those mistakes 
D) the ratings of individual experiences on the website by the users ranging from pleasant to frustrating

Question 18

What is crowdsourcing? Explain, with an example, some of the drawbacks of crowdsourcing.

Accepted Answer

The term "crowdsourcing" describes how t

Question 19

A ________ relationship is a(n)e-commerce relationship in which organizations buy and sell products or services online from or to one another.

Accepted Answer

A) consumer to business (C2
B)  
B) consumer to consumer (C2
C)  
C) business to business (B2
B)  
D) business to consumer (B2
C)  
A) consumer to business (C2
B)  
B) consumer to consumer (C2
C)  
C) business to business (B2
B)  
D) business to consumer (B2
C)

Question 20

Which of the following elements of website usability refers to the effort it takes to regain the same level of proficiency when a user returns to a website after a period of time?

Accepted Answer

A) efficiency 
B) satisfaction level 
C) memorability 
D) stickiness 
A) efficiency 
B) satisfaction level 
C) memorability 
D) stickiness

The click-through rate (CTR)is computed as ________.

The last string of letters in the name of a website indicates ________.

What is a cookie? How does it help e-commerce websites?

A ________ is a visual depiction of keywords related to the search, with font size and position indicating relevance.

________ is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.

How does hypertext markup language (HTML)help in creating web pages?

The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased a premium access can read book extracts from recently published books. What is the primary web goal of this organization?

Which of the following is true of HTML 5?

Not all devices connected to the Internet have a unique IP address.

Why are organizations reluctant to make their websites accessible to people with disabilities?

The last string of letters in a URL that indicates the type of organization or country code is called the ________.

Consumer Reports is a magazine that tests consumer products in its labs and disseminates information on the results so consumers can compare brands. Hence, Consumer Reports is an example of a(n)________.

________ refer to the part of a website template that controls the fonts and colors which appear when an editor identifies some text as a page heading, a paragraph title, or some other style.

________ is a website structure that guides visitors step by step through a transaction, survey, or learning module.

Which of the following is a measure of the satisfaction level of website usability?

What is crowdsourcing? Explain, with an example, some of the drawbacks of crowdsourcing.

A ________ relationship is a(n)e-commerce relationship in which organizations buy and sell products or services online from or to one another.

Which of the following elements of website usability refers to the effort it takes to regain the same level of proficiency when a user returns to a website after a period of time?

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and Datawarehouses

Information Systems for the Enterprise

Business Intelligence and Decision Making

Collaborating With Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

Filters

Exam 6: The Web, E-Commerce, and M-Commerce

The click-through rate (CTR)is computed as ________.

The last string of letters in the name of a website indicates ________.

What is a cookie? How does it help e-commerce websites?

A ________ is a visual depiction of keywords related to the search, with font size and position indicating relevance.

________ is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.

How does hypertext markup language (HTML)help in creating web pages?

The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased a premium access can read book extracts from recently published books. What is the primary web goal of this organization?

Which of the following is true of HTML 5?

Not all devices connected to the Internet have a unique IP address.

Why are organizations reluctant to make their websites accessible to people with disabilities?

The last string of letters in a URL that indicates the type of organization or country code is called the ________.

Consumer Reports is a magazine that tests consumer products in its labs and disseminates information on the results so consumers can compare brands. Hence, Consumer Reports is an example of a(n)________.

________ refer to the part of a website template that controls the fonts and colors which appear when an editor identifies some text as a page heading, a paragraph title, or some other style.

________ is a website structure that guides visitors step by step through a transaction, survey, or learning module.

Which of the following is a measure of the satisfaction level of website usability?

What is crowdsourcing? Explain, with an example, some of the drawbacks of crowdsourcing.

A ________ relationship is a(n)e-commerce relationship in which organizations buy and sell products or services online from or to one another.

Which of the following elements of website usability refers to the effort it takes to regain the same level of proficiency when a user returns to a website after a period of time?

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and Datawarehouses

Information Systems for the Enterprise

Business Intelligence and Decision Making

Collaborating With Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

Filters