Exam 15: Optimizing Your Web Site for Search Engines

Whenever you use the name attribute for a meta element, it must be paired with a content attribute, which contains the actual value._________________________

Free

(True/False)

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Question 1

Correct Answer:

Verified

True

Sitemap files for large or complex websites are generally written in XML._________________________

Free

(True/False)

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Question 2

Correct Answer:

Verified

True

-Referring to the area labeled "2." in the figure above, adding a page ____ enables the search result to display a concise page summary, rather than simply a random passage from the web page.

Free

(Multiple Choice)

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Question 3

Correct Answer:

Verified

__________ are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

(Multiple Choice)

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Question 4

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title, heading, img, and linked text elements on her site. -Sandy rewrites her existing title element to be ____.

(Multiple Choice)

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Question 5

A(n) __________ file uses keywords such asUser-agent and Disallow.

(Short Answer)

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Question 6

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file. -Tyler uses the code Disallow: /*.ppt$ to instruct bots to not index any files in the site with the extension ____.

(Multiple Choice)

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Question 7

When creating a description meta element, the value of the ____ attribute indicates the type of data provided in the element.

(Multiple Choice)

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Question 8

div elements play an important role in indexing, so you should pay special attention to them in your web documents.

(True/False)

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Question 9

The most widely supportedmicrodata vocabulary is __________.

(Multiple Choice)

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Question 10

You can rely on a robots.txt file to keep a document on your web server hidden.

(True/False)

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Question 11

Including high-quality content can improve your website's __________.

(Multiple Choice)

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Question 12

HTML supports a syntax known as metadata that enables you to add semantic information to specific web page elements._________________________

(True/False)

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Question 13

Microdata is based on ________________, which are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

(Short Answer)

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Question 14

When viewing a web page with graphics disabled, __________ takes the place of each image.

(Multiple Choice)

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Question 15

In a robots.txt file, the ____ wildcard indicates that all bots should respect the rule or rules that follow.

(Multiple Choice)

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Question 16

Viewing text-only versions of your web pages can help you identify missing or hidden content and ensure that your pages are ready for search engine indexing._________________________

(True/False)

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Question 17

Search engines rely on the text of description meta elements to decide which queries match a page.

(True/False)

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Question 18

Explain two steps you can take to increase the chances that search engines that are popular among your target audience index your web pages accurately.

(Essay)

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Question 19

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file. -Tyler uses the code Disallow: /to instruct bots ____.

(Multiple Choice)

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(42)

Question 20

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Whenever you use the name attribute for a meta element, it must be paired with a content attribute, which contains the actual value._________________________

Sitemap files for large or complex websites are generally written in XML._________________________

-Referring to the area labeled "2." in the figure above, adding a page ____ enables the search result to display a concise page summary, rather than simply a random passage from the web page.

__________ are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title, heading, img, and linked text elements on her site. -Sandy rewrites her existing title element to be ____.

A(n) __________ file uses keywords such asUser-agent and Disallow.

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file. -Tyler uses the code Disallow: /*.ppt$ to instruct bots to not index any files in the site with the extension ____.

When creating a description meta element, the value of the ____ attribute indicates the type of data provided in the element.

div elements play an important role in indexing, so you should pay special attention to them in your web documents.

The most widely supportedmicrodata vocabulary is __________.

You can rely on a robots.txt file to keep a document on your web server hidden.

Including high-quality content can improve your website's __________.

HTML supports a syntax known as metadata that enables you to add semantic information to specific web page elements._________________________

Microdata is based on ________________, which are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

When viewing a web page with graphics disabled, __________ takes the place of each image.

In a robots.txt file, the ____ wildcard indicates that all bots should respect the rule or rules that follow.

Viewing text-only versions of your web pages can help you identify missing or hidden content and ensure that your pages are ready for search engine indexing._________________________

Search engines rely on the text of description meta elements to decide which queries match a page.

Explain two steps you can take to increase the chances that search engines that are popular among your target audience index your web pages accurately.

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file. -Tyler uses the code Disallow: /to instruct bots ____.

Getting Started With HTML

Structuring Content in a Web Document

Getting Started With CSS

Laying Out Elements With CSS

Formatting Text With CSS

Inserting and Working With Links

Inserting and Working With Images

Organizing Content With-Lists And-Tables

Implementing Responsive Design

Creating and Processing Web Forms

Creating Visual Effects and Animation

Incorporating Video and Audio

Programming Web Pages With Javascript

Integrating Social Media

Testing and Improving Performance

Filters

Exam 15: Optimizing Your Web Site for Search Engines

Whenever you use the name attribute for a meta element, it must be paired with a content attribute, which contains the actual value._________________________

Sitemap files for large or complex websites are generally written in XML._________________________

​ -Referring to the area labeled "2." in the figure above, adding a page ____ enables the search result to display a concise page summary, rather than simply a random passage from the web page.

__________ are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title, heading, img, and linked text elements on her site. -Sandy rewrites her existing title element to be ____.

A(n) __________ file uses keywords such asUser-agent and Disallow.

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file. -Tyler uses the code Disallow: /*.ppt$ to instruct bots to not index any files in the site with the extension ____.

When creating a description meta element, the value of the ____ attribute indicates the type of data provided in the element.

div elements play an important role in indexing, so you should pay special attention to them in your web documents.

The most widely supportedmicrodata vocabulary is __________.

You can rely on a robots.txt file to keep a document on your web server hidden.

Including high-quality content can improve your website's __________.

HTML supports a syntax known as metadata that enables you to add semantic information to specific web page elements._________________________

Microdata is based on ________________, which are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

When viewing a web page with graphics disabled, __________ takes the place of each image.

In a robots.txt file, the ____ wildcard indicates that all bots should respect the rule or rules that follow.

Viewing text-only versions of your web pages can help you identify missing or hidden content and ensure that your pages are ready for search engine indexing._________________________

Search engines rely on the text of description meta elements to decide which queries match a page.

Explain two steps you can take to increase the chances that search engines that are popular among your target audience index your web pages accurately.

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file. -Tyler uses the code Disallow: /to instruct bots ____.

Getting Started With HTML

Structuring Content in a Web Document

Getting Started With CSS

Laying Out Elements With CSS

Formatting Text With CSS

Inserting and Working With Links

Inserting and Working With Images

Organizing Content With-Lists And-Tables

Implementing Responsive Design

Creating and Processing Web Forms

Creating Visual Effects and Animation

Incorporating Video and Audio

Programming Web Pages With Javascript

Integrating Social Media

Testing and Improving Performance

Filters

-Referring to the area labeled "2." in the figure above, adding a page ____ enables the search result to display a concise page summary, rather than simply a random passage from the web page.