Exam 15: Optimizing Your Web Site for Search Engines

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title, heading, img, and linked text elements on her site. -Sandy adds heading elements, such as __________, to major subdivisions of her page.

By convention, bots look for a file named searchengine.txt in the root directory of a website for instructions on any files or folders to exclude from indexing._________________________

Matching Match each term with the appropriate definition. -algorithm

You can add a summary of your page content by creating a new meta element with the value viewport for thename attribute._________________________

The ____ attribute signifies that the vocabulary specified using a separateattribute applies to all descendent elements of the element in which it is declared.

​ ​ -Referring to the figure above, the ________ value specifies the unique string that identifies the schema you're using.

​ ​ -Referring to the figure above, what happens when you click item a?

Adding a page _________ enables a search result to display a concise page summary, ratherthansimply a random passage from the web page.

​ ​ -Referring to the figure above, what does item b represent?

A(n) ________________ file is a file in a specific format that lists all the pages available to users in a website, and may include information about web page content such as images or video.

List at least 3 elements that you should pay attention to when creating indexable content.For one of these elements, list one practice you should follow and one practice that you should avoid.

​ ​ -Referring to the figure above, the ____ attribute signifies that the schema applies to all descendent elements.

​ -Referring to the area labeled "3." in the figure above, incorporating ____ into web page elements allows search engines to summarize information

The string that identifies a schema is similar to a URL but does not necessarily reference an actual web document.

Search engines combine many factors to decide thepriorityof search results into a set of instructions known as an element._________________________