Question 1

Microdata enables you to add semantic information to specific web page elements.

Accepted Answer

A) True 
 B)False

Question 2

You can install a program such as the free, open-source Lynx browser, or an extension to another browser to let you view only the __________ of a web page.

Accepted Answer

The answer of You can install a program such as...

Question 3

​
  
-Referring to the area labeled "1." in the figure above, a more specific ____ element was created to avoid a generic heading in the search result.

Accepted Answer

A)  name 
B)  description 
C)  content 
D)  title 
A)  name 
B)  description 
C)  content 
D)  title

Question 4

Search engines index web pages using programs known as bots or ____.

Accepted Answer

A)  viruses 
B)  worms 
C)  climbers 
D)  crawlers 
A)  viruses 
B)  worms 
C)  climbers 
D)  crawlers

Question 5

The title element, heading elements, img elements, and ____ text play important roles in indexing, so you should pay special attention to them in your web documents.

Accepted Answer

A)  bulleted 
B)  numbered 
C)  linked 
D)  table 
A)  bulleted 
B)  numbered 
C)  linked 
D)  table

Question 6

Giving your images ____ names adds to the information that search engines can collect about your Web pages.

Accepted Answer

A)  short and descriptive 
B)  long and descriptive 
C)  short and abbreviated 
D)  long and abbreviated 
A)  short and descriptive 
B)  long and descriptive 
C)  short and abbreviated 
D)  long and abbreviated

Question 7

​
​
  
-Referring to the figure above, item d shows __________.

Accepted Answer

A)  the CSS properties and values from your code 
B)  the microdata vocabulary properties and values from your code 
C)  the field name values and user-entered data from a form 
D)  the Google search result that most closely matches the code in item b 
A)  the CSS properties and values from your code 
B)  the microdata vocabulary properties and values from your code 
C)  the field name values and user-entered data from a form 
D)  the Google search result that most closely matches the code in item b

Question 8

Implementing SEO techniques increases the likelihood that people searching on a query relevant to your website will be presented with a link to your website.

Accepted Answer

A) True 
 B)False

Question 9

The simplest version of a sitemap file contains only _______.

Accepted Answer

A)  text 
B)  graphics 
C)  tags 
D)  CSS properties 
A)  text 
B)  graphics 
C)  tags 
D)  CSS properties

Question 10

When updating her img elements with SEO in mind, which of the following should Sandy AVOID?

Accepted Answer

A)  Giving image files short, descriptive names 
B)  Supplying alternative text using the alt attribute 
C)  Using the same image in more than one web page on the same website. 
D)  Including text in images that's not available elsewhere on the page. 
A)  Giving image files short, descriptive names 
B)  Supplying alternative text using the alt attribute 
C)  Using the same image in more than one web page on the same website. 
D)  Including text in images that's not available elsewhere on the page.

Question 11

Anyone can define and use a custom vocabulary for microdata.

Accepted Answer

A) True 
 B)False

Question 12

For most web page elements, the microdata value is __________.

Accepted Answer

A) the text an element contains B) the element name C) the alt text D) specified in a tag A) the text an element contains B) the element name C) the alt text D) specified in a tag

Question 13

You can contribute to SEO by using HTML __________ elements to describe the types of content represented in your web page.

Accepted Answer

The answer of You can contribute to SEO by using...

Question 14

The process of tailoring the structure and content of a web page with search engines in mind is known as search engine ________________.

Accepted Answer

The answer of The process of tailoring the structure and...

Question 15

Matching
Match each term with the appropriate definition.
-sitemap

Accepted Answer

A) The set of instructions combining the factors that search engines use to decide the priority of search results. 
B) A single group of terms and definitions related to a specific type of information. 
C) A file in a specific format that lists all the pages in a website. 
D) A set of terms and definitions that can be used to indicate the semantic value of a specific type of information. 
E) A program used by a search engine to index web pages. 
A) The set of instructions combining the factors that search engines use to decide the priority of search results. 
B) A single group of terms and definitions related to a specific type of information. 
C) A file in a specific format that lists all the pages in a website. 
D) A set of terms and definitions that can be used to indicate the semantic value of a specific type of information. 
E) A program used by a search engine to index web pages.

Question 16

A plain-text Sitemap file must use ISO-8859-4 encoding for compatibility with major search engines._________________________

Accepted Answer

A) True 
 B)False

Question 17

Search engines can use ____ to present and format relevant web page content in search results.

Accepted Answer

A)  macrodata 
B)  search rank 
C)  microdata 
D)  bots 
A)  macrodata 
B)  search rank 
C)  microdata 
D)  bots

Question 18

Search engines consider links to your site from other websites to evaluate your site's content and popularity.

Accepted Answer

A) True 
 B)False

Question 19

__________ is the dominant search engine in China.

Accepted Answer

A)  Baidu 
B)  Yandex 
C)  Google 
D)  Yahoo! 
A)  Baidu 
B)  Yandex 
C)  Google 
D)  Yahoo!

Question 20

Before listing specific pages to include or exclude from indexing, you use a ____ entry to specify which bots the rules apply to.

Accepted Answer

A)  Target-agent 
B)  Sender-agent 
C)  User-agent 
D)  Developer-agent 
A)  Target-agent 
B)  Sender-agent 
C)  User-agent 
D)  Developer-agent

Microdata enables you to add semantic information to specific web page elements.

You can install a program such as the free, open-source Lynx browser, or an extension to another browser to let you view only the __________ of a web page.

-Referring to the area labeled "1." in the figure above, a more specific ____ element was created to avoid a generic heading in the search result.

Search engines index web pages using programs known as bots or ____.

The title element, heading elements, img elements, and ____ text play important roles in indexing, so you should pay special attention to them in your web documents.

Giving your images ____ names adds to the information that search engines can collect about your Web pages.

-Referring to the figure above, item d shows __________.

Implementing SEO techniques increases the likelihood that people searching on a query relevant to your website will be presented with a link to your website.

The simplest version of a sitemap file contains only _______.

When updating her img elements with SEO in mind, which of the following should Sandy AVOID?

Anyone can define and use a custom vocabulary for microdata.

For most web page elements, the microdata value is __________.

You can contribute to SEO by using HTML __________ elements to describe the types of content represented in your web page.

The process of tailoring the structure and content of a web page with search engines in mind is known as search engine ________________.

Matching Match each term with the appropriate definition. -sitemap

A plain-text Sitemap file must use ISO-8859-4 encoding for compatibility with major search engines._________________________

Search engines can use ____ to present and format relevant web page content in search results.

Search engines consider links to your site from other websites to evaluate your site's content and popularity.

__________ is the dominant search engine in China.

Before listing specific pages to include or exclude from indexing, you use a ____ entry to specify which bots the rules apply to.

Getting Started With HTML

Structuring Content in a Web Document

Getting Started With CSS

Laying Out Elements With CSS

Formatting Text With CSS

Inserting and Working With Links

Inserting and Working With Images

Organizing Content With-Lists And-Tables

Implementing Responsive Design

Creating and Processing Web Forms

Creating Visual Effects and Animation

Incorporating Video and Audio

Programming Web Pages With Javascript

Integrating Social Media

Testing and Improving Performance

Filters

Exam 15: Optimizing Your Web Site for Search Engines

Microdata enables you to add semantic information to specific web page elements.

You can install a program such as the free, open-source Lynx browser, or an extension to another browser to let you view only the __________ of a web page.

​ -Referring to the area labeled "1." in the figure above, a more specific ____ element was created to avoid a generic heading in the search result.

Search engines index web pages using programs known as bots or ____.

The title element, heading elements, img elements, and ____ text play important roles in indexing, so you should pay special attention to them in your web documents.

Giving your images ____ names adds to the information that search engines can collect about your Web pages.

​ ​ -Referring to the figure above, item d shows __________.

Implementing SEO techniques increases the likelihood that people searching on a query relevant to your website will be presented with a link to your website.

The simplest version of a sitemap file contains only _______.

When updating her img elements with SEO in mind, which of the following should Sandy AVOID?

Anyone can define and use a custom vocabulary for microdata.

For most web page elements, the microdata value is __________.

You can contribute to SEO by using HTML __________ elements to describe the types of content represented in your web page.

The process of tailoring the structure and content of a web page with search engines in mind is known as search engine ________________.

Matching Match each term with the appropriate definition. -sitemap

A plain-text Sitemap file must use ISO-8859-4 encoding for compatibility with major search engines._________________________

Search engines can use ____ to present and format relevant web page content in search results.

Search engines consider links to your site from other websites to evaluate your site's content and popularity.

__________ is the dominant search engine in China.

Before listing specific pages to include or exclude from indexing, you use a ____ entry to specify which bots the rules apply to.

Getting Started With HTML

Structuring Content in a Web Document

Getting Started With CSS

Laying Out Elements With CSS

Formatting Text With CSS

Inserting and Working With Links

Inserting and Working With Images

Organizing Content With-Lists And-Tables

Implementing Responsive Design

Creating and Processing Web Forms

Creating Visual Effects and Animation

Incorporating Video and Audio

Programming Web Pages With Javascript

Integrating Social Media

Testing and Improving Performance

Filters

-Referring to the area labeled "1." in the figure above, a more specific ____ element was created to avoid a generic heading in the search result.

-Referring to the figure above, item d shows __________.