Question 1

A dummy table is used to

Accepted Answer

A) determine brand loyalty. 
B) catalog the data to be collected. 
C) select a sample population. 
D) measure panel mortality rates. 
E) determine brand-switching behavior. 
A) determine brand loyalty. 
B) catalog the data to be collected. 
C) select a sample population. 
D) measure panel mortality rates. 
E) determine brand-switching behavior.

Question 2

Exhibit 6.1   Refer to Exhibit 6.1.Which brand(s)had the highest brand loyalty?

Accepted Answer

A) A 
B) B 
C) C 
D) B and C 
E) All three brands had the same brand loyalty. 
A) A 
B) B 
C) C 
D) B and C 
E) All three brands had the same brand loyalty.

Question 3

The panel in a longitudinal study

Accepted Answer

A) is a fixed sample of elements. 
B) has periodic additions to replace drop-outs. 
C) has members that are measured repeatedly. 
D) has periodic additions to maintain representativeness. 
E) All of the above are true of the panel in a longitudinal study. 
A) is a fixed sample of elements. 
B) has periodic additions to replace drop-outs. 
C) has members that are measured repeatedly. 
D) has periodic additions to maintain representativeness. 
E) All of the above are true of the panel in a longitudinal study.

Question 4

Which of the following statements about dummy tables is FALSE?

Accepted Answer

A) A researcher should specify variables and categories in a dummy table after the data have been collected. 
B) Dummy tables are extremely useful because they provide guidance on how to phrase questions as well as the number of questions necessary for a research project. 
C) A dummy table is used to catalog collected data. 
D) A dummy table is complete in all aspects save for filling in the actual numbers. 
E) A dummy table states how the analysis will be structured and conducted. 
A) A researcher should specify variables and categories in a dummy table after the data have been collected. 
B) Dummy tables are extremely useful because they provide guidance on how to phrase questions as well as the number of questions necessary for a research project. 
C) A dummy table is used to catalog collected data. 
D) A dummy table is complete in all aspects save for filling in the actual numbers. 
E) A dummy table states how the analysis will be structured and conducted.

Question 5

Descriptive research is NOT productively used

Accepted Answer

A) to develop a profile of the "average user." 
B) to estimate the proportion of people in a specified population who behave in a certain way. 
C) to clarify concepts. 
D) to make specific predictions. 
E) to determine whether certain variables are associated. 
A) to develop a profile of the "average user." 
B) to estimate the proportion of people in a specified population who behave in a certain way. 
C) to clarify concepts. 
D) to make specific predictions. 
E) to determine whether certain variables are associated.

Question 6

A test market in which the company sells the product through its normal distribution channels is called a(n)____________________.

Accepted Answer

standard t

Question 7

Which of the following is TRUE?

Accepted Answer

A) A study lacking external validity may nevertheless have high internal validity. 
B) Internal validity is a matter of degree,whereas external validity either exists or doesn't exist. 
C) In most experiments we can conclude that the observed response is due to our experimental manipulations. 
D) Both a and b. 
E) a,b,and c. 
A) A study lacking external validity may nevertheless have high internal validity. 
B) Internal validity is a matter of degree,whereas external validity either exists or doesn't exist. 
C) In most experiments we can conclude that the observed response is due to our experimental manipulations. 
D) Both a and b. 
E) a,b,and c.

Question 8

Select the question that can be answered through experimentation.

Accepted Answer

A) Do adults in the western United States consume more 100% fruit drinks than those in the Northeast? 
B) Will one brand name produce higher level-of-satisfaction reports than another brand name? 
C) Do consumers purchase more chicken per capita on a retail weight basis now than they did two years ago? 
D) Does the average two-person household purchase more than $65.00 worth of groceries a week? 
E) Both a and c. 
A) Do adults in the western United States consume more 100% fruit drinks than those in the Northeast? 
B) Will one brand name produce higher level-of-satisfaction reports than another brand name? 
C) Do consumers purchase more chicken per capita on a retail weight basis now than they did two years ago? 
D) Does the average two-person household purchase more than $65.00 worth of groceries a week? 
E) Both a and c.

A dummy table is used to

Exhibit 6.1 Refer to Exhibit 6.1.Which brand(s)had the highest brand loyalty?

The panel in a longitudinal study

Which of the following statements about dummy tables is FALSE?

Descriptive research is NOT productively used

A test market in which the company sells the product through its normal distribution channels is called a(n)____________________.

Which of the following is TRUE?

Select the question that can be answered through experimentation.

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

Exam 6: Descriptive and Causal Research Designs

A dummy table is used to

Exhibit 6.1 Refer to Exhibit 6.1.Which brand(s)had the highest brand loyalty?

The panel in a longitudinal study

Which of the following statements about dummy tables is FALSE?

Descriptive research is NOT productively used

A test market in which the company sells the product through its normal distribution channels is called a(n)____________________.

Which of the following is TRUE?

Select the question that can be answered through experimentation.

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters