Question 1

One method of visualizing the estimated distribution of the characteristic in question is to construct a

Accepted Answer

A) frequency polygon. 
B) pie chart. 
C) histogram. 
D) Both a and c. 
E) None of the above. 
A) frequency polygon. 
B) pie chart. 
C) histogram. 
D) Both a and c. 
E) None of the above. D

Question 2

The acceptable level of Type 1 error is usually referred to as the significance level.

Accepted Answer

A) True 
 B)False  True

Question 3

An observation so different in magnitude from the rest of the observations that the analyst chooses to treat it as a special case is called a(n)____________________.

Accepted Answer

outlier

Question 4

If the standard deviation of household income for a sample of 625 households is $8,000,what is the standard error of the mean?

Accepted Answer

A) $320 
B) $625 
C) $8,000 
D) $80 
E) $25 
A) $320 
B) $625 
C) $8,000 
D) $80 
E) $25

Question 5

A bar chart where the values of a variable are placed along the X-axis and the absolute or relative frequency along the Y-axis is called a ____ and can be developed from the ____.

Accepted Answer

A) bar graph,cumulative data 
B) frequency polygon,one-way frequency tabulation 
C) cumulative distribution graph,cumulative data 
D) histogram,uncoded data 
E) histogram,one-way frequency tabulation 
A) bar graph,cumulative data 
B) frequency polygon,one-way frequency tabulation 
C) cumulative distribution graph,cumulative data 
D) histogram,uncoded data 
E) histogram,one-way frequency tabulation

Question 6

Which types of measurement are used to group respondents or objects into groups or categories and are thus referred to as categorical measures?

Accepted Answer

A) Nominal and interval 
B) Ordinal and ratio 
C) Ratio and interval 
D) Nominal and ordinal 
E) Ordinal and interval 
A) Nominal and interval 
B) Ordinal and ratio 
C) Ratio and interval 
D) Nominal and ordinal 
E) Ordinal and interval

Question 7

A researcher is interested in analyzing a set of nominal data to determine if the observed pattern of frequencies corresponds to the expected pattern.The appropriate statistical technique is

Accepted Answer

A) chi-square goodness-of-fit. 
B) regression analysis. 
C) z-test for comparing sample proportion against a standard. 
D) z-test for comparing sample mean against a standard. 
E) frequency analysis. 
A) chi-square goodness-of-fit. 
B) regression analysis. 
C) z-test for comparing sample proportion against a standard. 
D) z-test for comparing sample mean against a standard. 
E) frequency analysis.

Question 8

Some of the commonly used measures of location such as the median or quartiles can be read directly from a

Accepted Answer

A) matrix. 
B) frequency polygon. 
C) histogram. 
D) cumulative distribution function. 
E) contingency table. 
A) matrix. 
B) frequency polygon. 
C) histogram. 
D) cumulative distribution function. 
E) contingency table.

Question 9

The use of the t-statistic in a hypothesis test with two means requires the assumption that it involves two independent samples.

Accepted Answer

A) True 
 B)False

Question 10

A chart where the values of the variable are placed along the abscissa,the absolute frequency or relative frequency of occurrence of the values are indicated along the ordinate,and the midpoints of the bars are connected is a

Accepted Answer

A) matrix. 
B) cumulative distribution function. 
C) histogram. 
D) frequency polygon. 
E) midpoint chart. 
A) matrix. 
B) cumulative distribution function. 
C) histogram. 
D) frequency polygon. 
E) midpoint chart.

Question 11

Exhibit 19.5   Refer to Exhibit 19.5.The degrees of freedom would equal

Accepted Answer

A) 14. 
B) 24. 
C) 219. 
D) 199. 
E) Cannot tell from the given information. 
A) 14. 
B) 24. 
C) 219. 
D) 199. 
E) Cannot tell from the given information.

Question 12

Exhibit 19.3 Use the information below to answer the questions.
A major car manufacturer was interested in whether its midsize car was selling consistently in two markets with respect to the annual income of the car purchasers.500 new car buyers in Chicago and Miami were surveyed.In Chicago the following pattern was observed:
  Among those surveyed in Miami,20 earned under $20,000;70 earned between $20,000 and $30,000;265 earned between $30,000 and $40,000;125 earned between $40,000 and $50,000;and 20 earned more than $50,000.
Refer to Exhibit 19.3.The chi-square test was used to check whether Miami sales among income groups were consistent with Chicago's.The appropriate degrees of freedom for the chi-square test would be

Accepted Answer

A) 4 
B) 5 
C) 500 
D) 499 
E) None of the above. 
A) 4 
B) 5 
C) 500 
D) 499 
E) None of the above.

Question 13

The one-way tabulation can be used to

Accepted Answer

A) locate blunders. 
B) determine the empirical distribution of the variable in question. 
C) determine the relationship between two variables. 
D) Both a and b. 
E) test hypotheses. 
A) locate blunders. 
B) determine the empirical distribution of the variable in question. 
C) determine the relationship between two variables. 
D) Both a and b. 
E) test hypotheses.

Question 14

For which of the following types of measures does the mean NOT provide a meaningful value?

Accepted Answer

A) Ratio 
B) Equal-interval scales 
C) Interval 
D) Ordinal 
E) Continuous measures 
A) Ratio 
B) Equal-interval scales 
C) Interval 
D) Ordinal 
E) Continuous measures

Question 15

Exhibit 19.2   Refer to Exhibit 19.2.What is the modal number of televisions owned by the households in the sample?

Accepted Answer

A) 2 
B) More than 3 
C) 1 
D) 3 
E) Can't be determined from the table. 
A) 2 
B) More than 3 
C) 1 
D) 3 
E) Can't be determined from the table.

Question 16

When using a z-test for comparing a sample mean against a standard,one must consider all of the following EXCEPT whether the

Accepted Answer

A) variance of the variable in the population is known or unknown. 
B) distribution of the variable in the population is normal (or at least symmetrical)or asymmetrical. 
C) mean falls within an acceptable confidence interval. 
D) sample size is small or large. 
E) All of the above must be considered. 
A) variance of the variable in the population is known or unknown. 
B) distribution of the variable in the population is normal (or at least symmetrical)or asymmetrical. 
C) mean falls within an acceptable confidence interval. 
D) sample size is small or large. 
E) All of the above must be considered.

Question 17

Exhibit 19.5   Refer to Exhibit 19.5.The estimated value of the test statistic is

Accepted Answer

A) 4.0 
B) 5.2 
C) 6.7 
D) 7.2 
E) 9.0 
A) 4.0 
B) 5.2 
C) 6.7 
D) 7.2 
E) 9.0

Question 18

Both nominal and ordinal measures are easily used to group respondents or objects into groups or categories.

Accepted Answer

A) True 
 B)False

Question 19

Calculations for a one-way tabulation revealed that the percentage of men owning Dalmatians was 9.93472.Which of the following is the best way to display this finding in the tabulation?

Accepted Answer

A) (9.93472%) 
B) 9.93% 
C) (10%) 
D) (9%) 
E) (9.9%) 
A) (9.93472%) 
B) 9.93% 
C) (10%) 
D) (9%) 
E) (9.9%)

Question 20

A sample mean is compared against a standard for a large sample.Now,assume the sample mean was found to equal 40.What is the appropriate confidence interval? (Note: Round to the nearest whole number. )

Accepted Answer

A) 23 < m < 57 
B) Can't be determined from the information given. 
C) 14 < m < 66 
D) 38 < m < 42 
E) 20 < m < 60 
A) 23 < m < 57 
B) Can't be determined from the information given. 
C) 14 < m < 66 
D) 38 < m < 42 
E) 20 < m < 60

One method of visualizing the estimated distribution of the characteristic in question is to construct a

The acceptable level of Type 1 error is usually referred to as the significance level.

An observation so different in magnitude from the rest of the observations that the analyst chooses to treat it as a special case is called a(n)____________________.

If the standard deviation of household income for a sample of 625 households is $8,000,what is the standard error of the mean?

A bar chart where the values of a variable are placed along the X-axis and the absolute or relative frequency along the Y-axis is called a and can be developed from the .

Which types of measurement are used to group respondents or objects into groups or categories and are thus referred to as categorical measures?

A researcher is interested in analyzing a set of nominal data to determine if the observed pattern of frequencies corresponds to the expected pattern.The appropriate statistical technique is

Some of the commonly used measures of location such as the median or quartiles can be read directly from a

The use of the t-statistic in a hypothesis test with two means requires the assumption that it involves two independent samples.

A chart where the values of the variable are placed along the abscissa,the absolute frequency or relative frequency of occurrence of the values are indicated along the ordinate,and the midpoints of the bars are connected is a

Exhibit 19.5 Refer to Exhibit 19.5.The degrees of freedom would equal

The one-way tabulation can be used to

For which of the following types of measures does the mean NOT provide a meaningful value?

Exhibit 19.2 Refer to Exhibit 19.2.What is the modal number of televisions owned by the households in the sample?

When using a z-test for comparing a sample mean against a standard,one must consider all of the following EXCEPT whether the

Exhibit 19.5 Refer to Exhibit 19.5.The estimated value of the test statistic is

Both nominal and ordinal measures are easily used to group respondents or objects into groups or categories.

Calculations for a one-way tabulation revealed that the percentage of men owning Dalmatians was 9.93472.Which of the following is the best way to display this finding in the tabulation?

A sample mean is compared against a standard for a large sample.Now,assume the sample mean was found to equal 40.What is the appropriate confidence interval? (Note: Round to the nearest whole number. )

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

Exam 19: Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

One method of visualizing the estimated distribution of the characteristic in question is to construct a

The acceptable level of Type 1 error is usually referred to as the significance level.

An observation so different in magnitude from the rest of the observations that the analyst chooses to treat it as a special case is called a(n)____________________.

If the standard deviation of household income for a sample of 625 households is $8,000,what is the standard error of the mean?

A bar chart where the values of a variable are placed along the X-axis and the absolute or relative frequency along the Y-axis is called a ____ and can be developed from the ____.

Which types of measurement are used to group respondents or objects into groups or categories and are thus referred to as categorical measures?

A researcher is interested in analyzing a set of nominal data to determine if the observed pattern of frequencies corresponds to the expected pattern.The appropriate statistical technique is

Some of the commonly used measures of location such as the median or quartiles can be read directly from a

The use of the t-statistic in a hypothesis test with two means requires the assumption that it involves two independent samples.

A chart where the values of the variable are placed along the abscissa,the absolute frequency or relative frequency of occurrence of the values are indicated along the ordinate,and the midpoints of the bars are connected is a

Exhibit 19.5 Refer to Exhibit 19.5.The degrees of freedom would equal

The one-way tabulation can be used to

For which of the following types of measures does the mean NOT provide a meaningful value?

Exhibit 19.2 Refer to Exhibit 19.2.What is the modal number of televisions owned by the households in the sample?

When using a z-test for comparing a sample mean against a standard,one must consider all of the following EXCEPT whether the

Exhibit 19.5 Refer to Exhibit 19.5.The estimated value of the test statistic is

Both nominal and ordinal measures are easily used to group respondents or objects into groups or categories.

Calculations for a one-way tabulation revealed that the percentage of men owning Dalmatians was 9.93472.Which of the following is the best way to display this finding in the tabulation?

A sample mean is compared against a standard for a large sample.Now,assume the sample mean was found to equal 40.What is the appropriate confidence interval? (Note: Round to the nearest whole number. )

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

A bar chart where the values of a variable are placed along the X-axis and the absolute or relative frequency along the Y-axis is called a and can be developed from the .