Question 1

Common methods to reduce not-at-homes include all of the following,EXCEPT

Accepted Answer

A) make advance appoints with the respondent. 
B) a callback at a different time than the initial call. 
C) leaving a questionnaire if the respondent is not at home. 
D) better interviewer training. 
E) All of the above are common methods of reducing not-at-homes. 
A) make advance appoints with the respondent. 
B) a callback at a different time than the initial call. 
C) leaving a questionnaire if the respondent is not at home. 
D) better interviewer training. 
E) All of the above are common methods of reducing not-at-homes. E

Question 2

When sampling from lists,three problems are commonly encountered: both ineligibles and duplicates are included on the list,while some members of the target population are excluded.These are examples of

Accepted Answer

A) noncoverage errors. 
B) response errors. 
C) nonresponse errors. 
D) office errors. 
E) sampling errors. 
A) noncoverage errors. 
B) response errors. 
C) nonresponse errors. 
D) office errors. 
E) sampling errors. A

Question 3

Increasing sample size ____ but may also ____.

Accepted Answer

A) decreases sampling error,increase nonsampling error 
B) has no influence on sampling error,increase nonsampling error 
C) increases nonsampling error,increase sampling error 
D) increases sampling error,increase nonsampling error 
E) decreases nonsampling error,decrease sampling error 
A) decreases sampling error,increase nonsampling error 
B) has no influence on sampling error,increase nonsampling error 
C) increases nonsampling error,increase sampling error 
D) increases sampling error,increase nonsampling error 
E) decreases nonsampling error,decrease sampling error A

Question 4

The empirical evidence suggests which of the following does NOT affect the refusal rate?

Accepted Answer

A) Nature of the respondent 
B) Sponsor of the research 
C) Nature of the subject 
D) Circumstances surrounding the contact 
E) They all affect the refusal rate. 
A) Nature of the respondent 
B) Sponsor of the research 
C) Nature of the subject 
D) Circumstances surrounding the contact 
E) They all affect the refusal rate.

Question 5

One difference between sampling and nonsampling errors is that as sample size increases,sampling errors will ____ while nonsampling errors ____.

Accepted Answer

A) decrease,may even increase 
B) increase,decrease 
C) remain the same,may even increase 
D) increase,remain the same 
E) decrease,remain the same 
A) decrease,may even increase 
B) increase,decrease 
C) remain the same,may even increase 
D) increase,remain the same 
E) decrease,remain the same

Question 6

Nonsampling errors

Accepted Answer

A) decrease with increases in sample size. 
B) can be easily estimated. 
C) distort the reliability of sample estimates. 
D) can be decreased by the use of sophisticated samples. 
E) are not very important. 
A) decrease with increases in sample size. 
B) can be easily estimated. 
C) distort the reliability of sample estimates. 
D) can be decreased by the use of sophisticated samples. 
E) are not very important.

Question 7

Foot-in-the-door technique relies on the psychoanalytical principle that people are more likely to respond positively to a request from another person if they have previously responded positively to another,typically smaller,request.

Accepted Answer

A) True 
 B)False

Question 8

Nonresponse error represents

Accepted Answer

A) a measure of the difference between the size of the population and the size of the sample. 
B) the number of sampling units not contacted on the first attempt. 
C) a random distribution of unanswered questions. 
D) a failure to obtain information from sampling units. 
E) a uniform distribution of uncontacted respondents. 
A) a measure of the difference between the size of the population and the size of the sample. 
B) the number of sampling units not contacted on the first attempt. 
C) a random distribution of unanswered questions. 
D) a failure to obtain information from sampling units. 
E) a uniform distribution of uncontacted respondents.

Question 9

The number of completed interviews with responding units divided by the number of eligible responding units in the sample is called ____________________.

Accepted Answer

The answer of The number of completed interviews with responding...

Question 10

Refusals are a more important source of nonresponse bias than the not-at-home problem in

Accepted Answer

A) personal interviews. 
B) mail surveys. 
C) telephone surveys. 
D) Both a and b. 
E) Not-at-homes are always a more important source of error than refusals. 
A) personal interviews. 
B) mail surveys. 
C) telephone surveys. 
D) Both a and b. 
E) Not-at-homes are always a more important source of error than refusals.

Question 11

Research evidence supports the contention that

Accepted Answer

A) gender of respondents and interviewers does NOT influence the answers in a survey. 
B) black interviewers are likely to obtain more information on consumption expenditures in a predominantly white neighborhood. 
C) it is better to have an old interviewer interview a young respondent and vice versa so as to keep the interview from wandering off the intended topic into areas of mutual interest. 
D) the further the social distance between the interviewer and the respondent the greater the bias. 
E) background factors of interviewer and interviewee do NOT generally influence the information obtained. 
A) gender of respondents and interviewers does NOT influence the answers in a survey. 
B) black interviewers are likely to obtain more information on consumption expenditures in a predominantly white neighborhood. 
C) it is better to have an old interviewer interview a young respondent and vice versa so as to keep the interview from wandering off the intended topic into areas of mutual interest. 
D) the further the social distance between the interviewer and the respondent the greater the bias. 
E) background factors of interviewer and interviewee do NOT generally influence the information obtained.

Question 12

A researcher investigating the consumption of sugar takes a random sample from the population and computes the mean sugar consumption.He repeats the procedure a number of times using the exact same procedure,and finds the means obtained vary from sample to sample.This is an example of

Accepted Answer

A) systematic error. 
B) sampling error. 
C) nonsampling error. 
D) noncoverage error. 
E) response error. 
A) systematic error. 
B) sampling error. 
C) nonsampling error. 
D) noncoverage error. 
E) response error.

Question 13

Which of the following is FALSE?

Accepted Answer

A) It is not difficult to estimate the size and effects of nonsampling errors. 
B) Reduction of nonsampling error depends on improving method. 
C) Nonsampling errors are not as manageable as sampling errors. 
D) Nonsampling errors arise from weaknesses in research procedure.They are likely to increase with increases in the sample size. 
E) Nonsampling errors contribute more than sampling errors to total error in most surveys. 
A) It is not difficult to estimate the size and effects of nonsampling errors. 
B) Reduction of nonsampling error depends on improving method. 
C) Nonsampling errors are not as manageable as sampling errors. 
D) Nonsampling errors arise from weaknesses in research procedure.They are likely to increase with increases in the sample size. 
E) Nonsampling errors contribute more than sampling errors to total error in most surveys.

Question 14

In a mail survey,500 questionnaires were sent out but only 200 were returned.

Accepted Answer

A) This survey has random sampling error. 
B) This survey has a response bias. 
C) This survey has nonresponse error. 
D) This survey suffers from deliberate falsification. 
E) None of the above. 
A) This survey has random sampling error. 
B) This survey has a response bias. 
C) This survey has nonresponse error. 
D) This survey suffers from deliberate falsification. 
E) None of the above.

Question 15

Common problems of using lists as sampling frames include

Accepted Answer

A) the list is not up-to-date. 
B) ineligibles are included in the list. 
C) duplicates are included in the list. 
D) some members of the desired population are not on the list. 
E) All of the above are common problems of using lists. 
A) the list is not up-to-date. 
B) ineligibles are included in the list. 
C) duplicates are included in the list. 
D) some members of the desired population are not on the list. 
E) All of the above are common problems of using lists.

Question 16

Which of the following is FALSE?

Accepted Answer

A) Random nonsampling errors are more troublesome than nonrandom nonsampling errors. 
B) Random nonsampling errors produce estimates that vary from the true value. 
C) Random nonsampling errors tend to cancel each other out. 
D) Nonrandom nonsampling errors bias the sample value away from the true value of the population parameter. 
E) All of the above statements are true. 
A) Random nonsampling errors are more troublesome than nonrandom nonsampling errors. 
B) Random nonsampling errors produce estimates that vary from the true value. 
C) Random nonsampling errors tend to cancel each other out. 
D) Nonrandom nonsampling errors bias the sample value away from the true value of the population parameter. 
E) All of the above statements are true.

Question 17

Which of the following method(s)can be used to determine if nonresponse error is likely to be a problem in a particular study?

Accepted Answer

A) Contact a sample of nonrespondents. 
B) Compare respondent demographics against known demographics of population. 
C) Conduct an analysis of late respondents vs.early respondents. 
D) All of the above. 
E) None of the above. 
A) Contact a sample of nonrespondents. 
B) Compare respondent demographics against known demographics of population. 
C) Conduct an analysis of late respondents vs.early respondents. 
D) All of the above. 
E) None of the above.

Question 18

Sampling error is reflected in the

Accepted Answer

A) sampling distribution of the statistic. 
B) contact rate. 
C) eligibility requirement. 
D) development of the sampling frame. 
E) number of callbacks needed to complete the survey. 
A) sampling distribution of the statistic. 
B) contact rate. 
C) eligibility requirement. 
D) development of the sampling frame. 
E) number of callbacks needed to complete the survey.

Question 19

The lower the ____________________ rate,the more likely it is that nonresponse error will affect research results.

Accepted Answer

The answer of The lower the ____________________ rate,the more likely...

Question 20

The contact rate can be used to

Accepted Answer

A) compare the performance of interviewers. 
B) measure the interviewer's persistence in making a contact. 
C) measure the wisdom the interviewer displays in scheduling a callback. 
D) Both a and b. 
E) a,b,and c. 
A) compare the performance of interviewers. 
B) measure the interviewer's persistence in making a contact. 
C) measure the wisdom the interviewer displays in scheduling a callback. 
D) Both a and b. 
E) a,b,and c.

Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation

Common methods to reduce not-at-homes include all of the following,EXCEPT

When sampling from lists,three problems are commonly encountered: both ineligibles and duplicates are included on the list,while some members of the target population are excluded.These are examples of

Increasing sample size ____ but may also ____.

The empirical evidence suggests which of the following does NOT affect the refusal rate?

One difference between sampling and nonsampling errors is that as sample size increases,sampling errors will ____ while nonsampling errors ____.

Nonsampling errors

Foot-in-the-door technique relies on the psychoanalytical principle that people are more likely to respond positively to a request from another person if they have previously responded positively to another,typically smaller,request.

Nonresponse error represents

The number of completed interviews with responding units divided by the number of eligible responding units in the sample is called ____________________.

Refusals are a more important source of nonresponse bias than the not-at-home problem in

Research evidence supports the contention that

A researcher investigating the consumption of sugar takes a random sample from the population and computes the mean sugar consumption.He repeats the procedure a number of times using the exact same procedure,and finds the means obtained vary from sample to sample.This is an example of

Which of the following is FALSE?

In a mail survey,500 questionnaires were sent out but only 200 were returned.

Common problems of using lists as sampling frames include

Which of the following is FALSE?

Which of the following method(s)can be used to determine if nonresponse error is likely to be a problem in a particular study?

Sampling error is reflected in the

The lower the ____________________ rate,the more likely it is that nonresponse error will affect research results.

The contact rate can be used to

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

Increasing sample size but may also .

One difference between sampling and nonsampling errors is that as sample size increases,sampling errors will while nonsampling errors .