Exam 5: Types of Research Design and Exploratory Research

A Mexican Restaurant owner often visits competitor's restaurants in order to gather visual information about menu selections,prices,ambiance,and service quality to benchmark against.What type of research is the owner performing?

Exploratory studies

Mary Davis is a research analyst investigating the deteriorating relationship between a certain manufacturer and its wholesale distributors.A search of pertinent literature has revealed twelve factors thought to contribute to adversarial relationships in general.Which of the following is the best "next step" for Mary's research to follow?

The manager of the Golden Orange Drink Company states that he is very concerned with the continuing decline in sales of the company's major product,concentrated orange drink.The manager has asked for your assistance in finding the reasons for the sales decline.The most appropriate way to begin would be with

A difficulty inherent in the focus group research technique is

An exploratory study is NOT productively used to

Which of the following is TRUE?

Group interaction is the key aspect that distinguishes ____________________ interviews from depth interviews.

A marketing professor uses his students as subjects in a blind taste test in order to test the hypotheses that "there is a significant difference between three brands of gourmet coffee." He is trying to enhance and extend an existing academic model of consumer choice that is widely used in consumer behavior.This is an example of

Exploratory studies do not involve

Focus groups are a great tool for research because the group results are representative of what would be true for the general population.

Which of the following best represents the objective of the moderator in conducting a focus group?

Nominal group interviews are similar to focus group interviews in which of the following ways?

Which of the following is a limitation of individual depth interviews?

In which of the following situations should exploratory research be used?

A causal research design is typically concerned with

Insight-stimulating example research exhibits which of the following features?

You are a senior analyst in the marketing research department of a major rubber producer.You have been identified as a key informant to help make a forecast of domestic automobile production for the forthcoming calendar year.This forecast will help determine the total amount of rubber that will be used by tire manufacturers.This is a(n)

Focus groups are more susceptible than other data-collection techniques to which of the following?

Which of the following techniques is characterized as a set of probing questions posed one-on-one to a subject by an interviewer so as to get the subject to talk freely and to express his or her true feelings? This technique helped researchers determine that young smoker measure time spent at a nigh club in terms of cigarettes smoked.