Exam 12: Asking Good Questions: Measurement Basics

It is reasonable to state that one object has twice as much of the attribute property when it has a score of 60 and the other object has a score of 30 when measurement is on a(n)____ scale.

When we repeat a measurement on an individual or group of individuals and do not get the same score as the first time we did the measurement (assuming the characteristic being measured has not changed),a ____ is present.

Which of the following is FALSE?

Which of the following statements is INCORRECT with respect to ordinally scaled variables?

For a scale to have ordinal properties,which of the following must be established?

The magnitude of the differences in objects is shown when which types of scales are used?

Which of the following is NOT a generally-useful technique for generating items representative of the domain of a construct?

Which of the following scales is reflected by an attribute of an object that represents a non-ordered classification?

Which of the following is FALSE?

The interchanging or switching of scale values among and between objects does not affect the originally intended purpose of the scale when the scale is

Code words,letters,or numbers used by security and intelligence organizations to form secret codes are examples of what type of scales?

Which of the following statements about nominal scales is TRUE?

Which of the following about construct validity is TRUE?

Error in measurement that is also known as constant error since it affects the measurement in a constant way is called ____________________ error.

Exhibit 12.1 An advertiser has developed a television advertisement designed to create a "feeling of warmth" on the part of viewers since she believes that this will lead to positive attitudes toward the product,and ultimately to increased sales.In order to determine if the ad does produce the desired feelings in viewers,she has devised a three-item scale to measure the warmth construct.After viewing the commercial (independently),Joe had a score of 15 on the warmth scale and Perry had a score of 9. Refer to Exhibit 12.1.Which of the following statements is FALSE?

Which of the following is(are)permissible measure(s)of central tendency with ordinal scales?

What factor determines which level of measurement is possible?

Which of the following is FALSE?

Which of the following statements is FALSE with regard to construct validity?

Reliability is necessary,but not sufficient for establishing the validity of a measure.