Question 1

The main purpose of discovery-oriented marketing research is to

Accepted Answer

A) decide what to do about a planned change. 
B) find out what is happening and why. 
C) describe changes in the internal environment. 
D) describe changes in the external environment. 
E) capture and evaluate the new idea. 
A) decide what to do about a planned change. 
B) find out what is happening and why. 
C) describe changes in the internal environment. 
D) describe changes in the external environment. 
E) capture and evaluate the new idea.

Question 2

Attempting to sell products or services or ideas after telling respondents you are conducting marketing research is a process known as ____________________.

Accepted Answer

The answer of Attempting to sell products or services or...

Question 3

The two sources of marketing problems,and consequently research problems,are ____________________ and ____________________.

Accepted Answer

unanticipated change

Question 4

Which of the following practices or types of research would normally be considered unethical?

Accepted Answer

A) Sugging 
B) Advocacy research 
C) Gaining competitive intelligence through theft or deception 
D) Falsifying results 
E) All of the above would be considered unethical. 
A) Sugging 
B) Advocacy research 
C) Gaining competitive intelligence through theft or deception 
D) Falsifying results 
E) All of the above would be considered unethical.

Question 5

Strategy-oriented decision problems are commonly used

Accepted Answer

A) with unplanned change. 
B) with planned change. 
C) to determine what is going on in a situation. 
D) to make decisions among strategic alternatives. 
E) Both b and d. 
A) with unplanned change. 
B) with planned change. 
C) to determine what is going on in a situation. 
D) to make decisions among strategic alternatives. 
E) Both b and d.

The main purpose of discovery-oriented marketing research is to

Attempting to sell products or services or ideas after telling respondents you are conducting marketing research is a process known as ____________________.

The two sources of marketing problems,and consequently research problems,are and .

Which of the following practices or types of research would normally be considered unethical?

Strategy-oriented decision problems are commonly used

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

Exam 4: Problem Formulation

The main purpose of discovery-oriented marketing research is to

Attempting to sell products or services or ideas after telling respondents you are conducting marketing research is a process known as ____________________.

The two sources of marketing problems,and consequently research problems,are ____________________ and ____________________.

Which of the following practices or types of research would normally be considered unethical?

Strategy-oriented decision problems are commonly used

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

The two sources of marketing problems,and consequently research problems,are and .