Exam 16: Determining Sample Size
Exam 1: The Role of Marketing Research50 Questions
Exam 2: Gathering Marketing Intelligence: The Systems Approach71 Questions
Exam 3: Gathering Marketing Intelligence: The Project Approach54 Questions
Exam 4: Problem Formulation45 Questions
Exam 5: Types of Research Design and Exploratory Research100 Questions
Exam 6: Descriptive and Causal Research Designs108 Questions
Exam 7: Secondary Data56 Questions
Exam 8: Standardized Marketing Information Services45 Questions
Exam 9: Collecting Primary Data52 Questions
Exam 10: Collecting Information by Communication66 Questions
Exam 11: Collecting Information by Observation48 Questions
Exam 12: Asking Good Questions: Measurement Basics98 Questions
Exam 13: Measuring Attitudes and Other Variables66 Questions
Exam 14: Designing the Questionnaire or Observation Form105 Questions
Exam 15: Developing the Sampling Plan115 Questions
Exam 16: Determining Sample Size63 Questions
Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation111 Questions
Exam 18: Data Analysis: Preliminary Steps52 Questions
Exam 19: Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing79 Questions
Exam 20: Data Analysis: Analyzing Multiple Variables Simultaneously88 Questions
Exam 21: The Research Report78 Questions
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Exhibit 16.3 Stella would like to determine the amount of the average purchase at her software store with a total precision of $10,a historical average purchase variance of $150,and at a 95% confidence level.
Refer to Exhibit 16.3.If Stella wishes to increase the total precision to $5,what sample size is needed?
(Multiple Choice)
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There is a trade-off between the confidence level and the degree of precision of the estimate when the
(Multiple Choice)
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A researcher has estimated that she needs a sample of size n=100 from a population consisting of 1,000 elements.Recognizing that the sample represents 10% of the population,she decides to apply the finite population correction factor to her initial estimate.What is the corrected sample size?
(Multiple Choice)
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Exhibit 16.5 A researcher wished to estimate the proportion of all families who go to the movies at least once a month.He wished the estimate to be accurate within plus or minus 4 percentage points and further desired a 95 percent confidence interval (z = 2)around the result.Additionally,he estimates the population proportion as 0.30.
Refer to Exhibit 16.5.The required sample size is
(Multiple Choice)
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Exhibit 16.4 A researcher is attempting to determine the average annual expenditures per household on compact discs.Suppose $600 was considered the upper limit and $0 the lower limit.There are no past studies on which to base an estimate of s.
Refer to Exhibit 16.4.If the desired precision is +$25 and the desired confidence interval is 95%,what is the necessary sample size?
(Multiple Choice)
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If a researcher wishes to increase the confidence level from 95% to 99%,what approximately will be the effect on sample size?
(Multiple Choice)
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Which of the following is(are)a valid reason(s)why a researcher might not want to increase the precision of the estimate?
(Multiple Choice)
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Toppen Olaf Olson,plant manager at the Ridgway Tanning Factory,was interested in the average number of hides currently sold each day at the plant.The daily variance of hides sold at the plant last year was 132.Olaf would like to be 90 percent confident (z = 1.645)in his results and be within a daily range of +/- 5 hides.Olaf needs a sample of what size to achieve his desired level of precision and confidence?
(Multiple Choice)
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Discuss three factors researchers must take into consideration when determining sample size.
(Essay)
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People who have looked online for health information are called "____________________."
(Short Answer)
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Two standard deviations about the mean of a normal distribution include approximately ____ of all observations.
(Multiple Choice)
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The error associated with the estimation of a population parameter from a sample statistic is
(Multiple Choice)
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Sample size (n)is related to the degree of the confidence (1-alpha)in that the
(Multiple Choice)
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Which of the following statements is most accurate regarding the relationship between sample size and the sample representativeness?
(Multiple Choice)
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The degree of error in a study,or the size of the estimating interval is called ____________________.
(Short Answer)
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Exhibit 16.4 A researcher is attempting to determine the average annual expenditures per household on compact discs.Suppose $600 was considered the upper limit and $0 the lower limit.There are no past studies on which to base an estimate of s.
Refer to Exhibit 16.4.What is your best estimate of the standard deviation?
(Multiple Choice)
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When estimating a population proportion instead of a mean,in order to determine the sample size necessary you need all of the following information EXCEPT
(Multiple Choice)
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