Question 1

The main advantage of the use of structured-disguised questionnaires in marketing research is

Accepted Answer

A) measures of knowledge always reflect attitudes. 
B) ease of administration. 
C) they are easy to construct. 
D) they are highly reliable. 
E) the data obtained is easy to analyze. 
A) measures of knowledge always reflect attitudes. 
B) ease of administration. 
C) they are easy to construct. 
D) they are highly reliable. 
E) the data obtained is easy to analyze.

Question 2

A technique used in studies using telephone interviews,in which the numbers to be called are randomly generated is called ____________________.

Accepted Answer

random-dig

Question 3

Which of the following is an accurate statement with regard to personal interviews?

Accepted Answer

A) In general they tend to be the least expensive per completed contact. 
B) As the number of interviewers increases,so do problems of interviewer-related variations in responses. 
C) It takes as long to get replies from a small sample as from a large sample. 
D) Interviewer-induced bias is minimal. 
E) They are less costly than telephone interviews. 
A) In general they tend to be the least expensive per completed contact. 
B) As the number of interviewers increases,so do problems of interviewer-related variations in responses. 
C) It takes as long to get replies from a small sample as from a large sample. 
D) Interviewer-induced bias is minimal. 
E) They are less costly than telephone interviews.

Question 4

Which of the following items is associated with administrative control?

Accepted Answer

A) Cost 
B) Speed 
C) Directing the inquiry to the designated respondent 
D) Interviewer bias 
E) Both a and b. 
A) Cost 
B) Speed 
C) Directing the inquiry to the designated respondent 
D) Interviewer bias 
E) Both a and b.

Question 5

With unstructured-undisguised questionnaires the purpose of the study is

Accepted Answer

A) open ended. 
B) not communicated to the respondents. 
C) clear but the responses to the questions are open ended. 
D) clear but the responses to the questions are dichotomous. 
E) to define the responses that are open-ended. 
A) open ended. 
B) not communicated to the respondents. 
C) clear but the responses to the questions are open ended. 
D) clear but the responses to the questions are dichotomous. 
E) to define the responses that are open-ended.

Question 6

A typical telephone interview should last how long?

Accepted Answer

A) 1-2 minutes 
B) 3-4 minutes 
C) 5-10 minutes 
D) 11-15 minutes 
E) longer than 15 minutes 
A) 1-2 minutes 
B) 3-4 minutes 
C) 5-10 minutes 
D) 11-15 minutes 
E) longer than 15 minutes

The main advantage of the use of structured-disguised questionnaires in marketing research is

A technique used in studies using telephone interviews,in which the numbers to be called are randomly generated is called ____________________.

Which of the following is an accurate statement with regard to personal interviews?

Which of the following items is associated with administrative control?

With unstructured-undisguised questionnaires the purpose of the study is

A typical telephone interview should last how long?

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

Exam 10: Collecting Information by Communication

The main advantage of the use of structured-disguised questionnaires in marketing research is

A technique used in studies using telephone interviews,in which the numbers to be called are randomly generated is called ____________________.

Which of the following is an accurate statement with regard to personal interviews?

Which of the following items is associated with administrative control?

With unstructured-undisguised questionnaires the purpose of the study is

A typical telephone interview should last how long?

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters