Exam 13: Creating Innovative Organizations

Which of the following began as an essential emergency military communications system operated by the U.S.Department of Defense Advanced Research Project Agency (DARPA)?

Describe and identify visitor,exposure,visit,and hit website metrics.

Which of the below would not be considered an advantage of ebusiness?

Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle,Washington area.Bonnie is highly technical and uses many online marketing techniques to increase business.One of the most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites.What type of marketing technique is Bonnie using?

Amazon creates a unique recommendation listing for each customer that revisits its website.How would you classify Amazon's ebusiness strategy?

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

Netflix creates a unique recommendation listing for each customer that revisits its website.How would you classify Netflix's ebusiness strategy?

A(n)___________ technology produces an improved product customers are eager to buy.

Which of the following is a challenge of sustaining technology?

What is the best way to measure a company's ebusiness success?

Both individuals and organizations have embraced ebusiness to do which of the following?

Information __________ refers to the depth and breadth of details contained in a piece of textual,graphic,audio,or video information.

Examples of ebusiness advantages include opening new markets,reducing costs,and expanding global reach.

Information reach refers to the number of people a business can communicate with,on a global basis.

Which of the following is an example of a sustaining technology?

Many industries have been forced to change due to technology advances.Which of the below industries has felt the lowest amount of economic impact from ebusiness?

Several companies that launched new businesses by capitalizing on disruptive technologies were outlined in the book.One example is _______________,which launched such revolutionary products as the iPod and the iPhone.

Computers connected through the __________ can send and receive information,including text,graphics,voice,video,and software.

At a local marketing firm,Steve is the lead web developer and is responsible for working with customers on their web designs,development,and graphics.Which of the following would be a critical skill Steve must have to be able to perform his job?

What is the name for a small ad on one website that advertises the products and services of another business,usually another dot-com business?