Question 1

Services can be classified according to whether they are delivered by people or equipment, __________, or government agencies.

Accepted Answer

A) national or global 
B) use independent contractors 
C) privately owned or publicly owned 
D) owned by individuals or corporations 
E) business firms or nonprofit organizations 
A) national or global 
B) use independent contractors 
C) privately owned or publicly owned 
D) owned by individuals or corporations 
E) business firms or nonprofit organizations

Question 2

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Accepted Answer

A) home security system 
B) disposable lighter 
C) microwave oven 
D) electric toothbrush 
E) video camera 
A) home security system 
B) disposable lighter 
C) microwave oven 
D) electric toothbrush 
E) video camera

Question 3

When marketing efforts usually involve not only gaining initial consumer awareness but also educating consumers on both the benefits and proper use of the product, this represents

Accepted Answer

A) a spontaneous innovation. 
B) a continuous innovation. 
C) a discontinuous innovation. 
D) a dynamically continuous innovation. 
E) an evolutionary innovation. 
A) a spontaneous innovation. 
B) a continuous innovation. 
C) a discontinuous innovation. 
D) a dynamically continuous innovation. 
E) an evolutionary innovation.

Question 4

With respect to distribution, shopping products are available

Accepted Answer

A) by special order from the manufacturer. 
B) at an extremely small number of outlets. 
C) at relatively few outlets. 
D) at a large number of selective outlets. 
E) on a widespread basis at many outlets. 
A) by special order from the manufacturer. 
B) at an extremely small number of outlets. 
C) at relatively few outlets. 
D) at a large number of selective outlets. 
E) on a widespread basis at many outlets.

Question 5

Goods can be divided into __________ goods and __________ goods.

Accepted Answer

A) functional; aesthetic 
B) required; desired 
C) tactile; conceptual 
D) durable; nondurable 
E) product; service 
A) functional; aesthetic 
B) required; desired 
C) tactile; conceptual 
D) durable; nondurable 
E) product; service

Question 6

One reason new products fail is that although most major corporations use a formal decision making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.

Accepted Answer

A) written protocol 
B) Stage-Gate process 
C) cross-functional team 
D) prototype test 
E) test market 
A) written protocol 
B) Stage-Gate process 
C) cross-functional team 
D) prototype test 
E) test market

Question 7

With respect to distribution, convenience products are available

Accepted Answer

A) at relatively few outlets. 
B) at a large number of specialty outlets. 
C) only online from the manufacturer. 
D) only at convenience stores. 
E) on a widespread basis at many outlets. 
A) at relatively few outlets. 
B) at a large number of specialty outlets. 
C) only online from the manufacturer. 
D) only at convenience stores. 
E) on a widespread basis at many outlets.

Question 8

A 3M researcher worked with university students to develop the Post-it

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) business analysis 
D) new-product strategy development 
E) concept testing 
A) idea generation 
B) screening and evaluation 
C) business analysis 
D) new-product strategy development 
E) concept testing

Question 9

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain purchased which kind of business products?

Accepted Answer

A) accessory equipment 
B) industrial services 
C) supply materials 
D) component parts 
E) installations 
A) accessory equipment 
B) industrial services 
C) supply materials 
D) component parts 
E) installations

Question 10

Consumer products refers to

Accepted Answer

A) products used in the production of other items. 
B) products purchased by the ultimate consumer. 
C) products an industrial buyer will make an effort to seek out and buy. 
D) items purchased frequently and with a minimum of shopping effort. 
E) products that assist directly or indirectly in providing products for resale. 
A) products used in the production of other items. 
B) products purchased by the ultimate consumer. 
C) products an industrial buyer will make an effort to seek out and buy. 
D) items purchased frequently and with a minimum of shopping effort. 
E) products that assist directly or indirectly in providing products for resale.

Question 11

A good has tangible attributes that a consumer's __________ can perceive.

Accepted Answer

A) cognitive intelligence 
B) vision 
C) knowledge of past experiences 
D) five senses 
E) emotional intelligence 
A) cognitive intelligence 
B) vision 
C) knowledge of past experiences 
D) five senses 
E) emotional intelligence

Question 12

Describe the three ways services can be classified.

Accepted Answer

Services can be classified three ways ba

Question 13

There are seven stages of the new-product development process. Stage 4 is the __________ stage.

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) business analysis 
D) new-product strategy development 
E) market testing 
A) idea generation 
B) screening and evaluation 
C) business analysis 
D) new-product strategy development 
E) market testing

Question 14

In terms of brand loyalty, consumers prefer specific brands but will accept substitutes for which type of consumer product?

Accepted Answer

A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product 
A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product

Question 15

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

Accepted Answer

A) continuous innovation 
B) dynamically continuous innovation 
C) discontinuous innovation 
D) insignificant innovation 
E) disruptive innovation 
A) continuous innovation 
B) dynamically continuous innovation 
C) discontinuous innovation 
D) insignificant innovation 
E) disruptive innovation

Question 16

Raw materials, such as grain or lumber as well as assemblies or parts, are referred to as

Accepted Answer

A) production goods. 
B) components. 
C) accessories. 
D) support products. 
E) raw assemblies. 
A) production goods. 
B) components. 
C) accessories. 
D) support products. 
E) raw assemblies.

Question 17

Products that usually last over many uses, such as cars and appliances, are referred to as

Accepted Answer

A) endurable goods. 
B) nondisposable goods. 
C) imperishable goods. 
D) reliable products. 
E) durable goods. 
A) endurable goods. 
B) nondisposable goods. 
C) imperishable goods. 
D) reliable products. 
E) durable goods.

Question 18

Items consumed in one or a few uses, such as food and fuel, are referred to as

Accepted Answer

A) services. 
B) perishable goods. 
C) durable goods. 
D) nondurable goods. 
E) disposable goods. 
A) services. 
B) perishable goods. 
C) durable goods. 
D) nondurable goods. 
E) disposable goods.

Question 19

In a map of the United States that shows annual percentage change in unit volume, by state, for a given product, the annual growth rate in each state is shown with green meaning good and red meaning very poor. If you were a marketing manager faced with a map that showed mostly red in the Northeastern states and green in the Western states, which of the following would be the best action?

Accepted Answer

A) Focus on the shortfalls in Idaho and Utah. 
B) Revise the relevant goals for both the East and West Coast. 
C) Conduct additional market research in the Southern United States. 
D) Examine your distribution system in the Northeastern United States. 
E) Change the marketing metric being used to evaluate the states individually. 
A) Focus on the shortfalls in Idaho and Utah. 
B) Revise the relevant goals for both the East and West Coast. 
C) Conduct additional market research in the Southern United States. 
D) Examine your distribution system in the Northeastern United States. 
E) Change the marketing metric being used to evaluate the states individually.

Question 20

When only minor changes in a consumer's behavior are required to adopt a product innovation, this represents

Accepted Answer

A) a continuous innovation. 
B) a discontinuous innovation. 
C) a disruptive innovation. 
D) a dynamically continuous innovation. 
E) an evolutionary innovation. 
A) a continuous innovation. 
B) a discontinuous innovation. 
C) a disruptive innovation. 
D) a dynamically continuous innovation. 
E) an evolutionary innovation.

Exam 10: Developing New Products and Services

Services can be classified according to whether they are delivered by people or equipment, __________, or government agencies.

At the time of its introduction, which of the following products was the best example of a continuous innovation?

When marketing efforts usually involve not only gaining initial consumer awareness but also educating consumers on both the benefits and proper use of the product, this represents

With respect to distribution, shopping products are available

Goods can be divided into __________ goods and __________ goods.

One reason new products fail is that although most major corporations use a formal decision making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.

With respect to distribution, convenience products are available

A 3M researcher worked with university students to develop the Post-it

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain purchased which kind of business products?

Consumer products refers to

A good has tangible attributes that a consumer's __________ can perceive.

Describe the three ways services can be classified.

There are seven stages of the new-product development process. Stage 4 is the __________ stage.

In terms of brand loyalty, consumers prefer specific brands but will accept substitutes for which type of consumer product?

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

Raw materials, such as grain or lumber as well as assemblies or parts, are referred to as

Products that usually last over many uses, such as cars and appliances, are referred to as

Items consumed in one or a few uses, such as food and fuel, are referred to as

When only minor changes in a consumer's behavior are required to adopt a product innovation, this represents

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

Filters

Goods can be divided into goods and goods.