Question 1

A nondurable good is defined as

Accepted Answer

A) an item consumed in one or a few uses. 
B) an item that usually lasts over an extended number of uses. 
C) an item that lasts at least one year without becoming obsolete. 
D) a product purchased only for the use of ultimate consumers. 
E) a product used in the production of other products. 
A) an item consumed in one or a few uses. 
B) an item that usually lasts over an extended number of uses. 
C) an item that lasts at least one year without becoming obsolete. 
D) a product purchased only for the use of ultimate consumers. 
E) a product used in the production of other products.

Question 2

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision, (2) frequency of purchase, and (3) ___________.

Accepted Answer

A) amount of money the customer is willing and able to spend 
B) number of competing or substitute products 
C) demographics of the consumer 
D) attributes used in making the purchase decision 
E) consumer segmentation characteristics 
A) amount of money the customer is willing and able to spend 
B) number of competing or substitute products 
C) demographics of the consumer 
D) attributes used in making the purchase decision 
E) consumer segmentation characteristics

Question 3

Which of the following is the best example of a nondurable good?

Accepted Answer

A) laundry detergent 
B) shoes 
C) insurance 
D) iPod 
E) laser surgery 
A) laundry detergent 
B) shoes 
C) insurance 
D) iPod 
E) laser surgery

Question 4

The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

Accepted Answer

A) three main steps: research, production, and distribution. 
B) four distinct steps: research, evaluation, production, and distribution. 
C) five key phases ranging from idea generation to creating the first prototype. 
D) seven stages from new-product strategy development to commercialization. 
E) three phases: planning, implementation, and evaluation. 
A) three main steps: research, production, and distribution. 
B) four distinct steps: research, evaluation, production, and distribution. 
C) five key phases ranging from idea generation to creating the first prototype. 
D) seven stages from new-product strategy development to commercialization. 
E) three phases: planning, implementation, and evaluation.

Question 5

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Accepted Answer

Idea generation is the second stage of t

Question 6

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Accepted Answer

A) The first Apple iPhone 
B) Atari, the first video game system 
C) Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology 
D) Dragon Naturally Speaking voice-recognition software 
E) Naturalpoint Trakir, which replaces the computer mouse by tracking head movements and then translating those head movements into cursor commands 
A) The first Apple iPhone 
B) Atari, the first video game system 
C) Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology 
D) Dragon Naturally Speaking voice-recognition software 
E) Naturalpoint Trakir, which replaces the computer mouse by tracking head movements and then translating those head movements into cursor commands

Question 7

New-product or service failures may be reduced or avoided if the company developing them has

Accepted Answer

A) support from marketer-dominated sources of information. 
B) a clear patent approved by the governments within the countries it wants to market. 
C) a statement of competitive intent. 
D) stakeholder approval in the development process. 
E) a precise protocol. 
A) support from marketer-dominated sources of information. 
B) a clear patent approved by the governments within the countries it wants to market. 
C) a statement of competitive intent. 
D) stakeholder approval in the development process. 
E) a precise protocol.

Question 8

The demand for a business product that results from the demand for a consumer product is referred to as

Accepted Answer

A) sequential demand. 
B) selective demand. 
C) primary demand. 
D) secondary demand. 
E) derived demand. 
A) sequential demand. 
B) selective demand. 
C) primary demand. 
D) secondary demand. 
E) derived demand.

Question 9

Services can be classified by

Accepted Answer

A) their method of delivery. 
B) their use of idle capacity time. 
C) the nature of their ownership. 
D) their location on perceptual maps. 
E) organizational reach. 
A) their method of delivery. 
B) their use of idle capacity time. 
C) the nature of their ownership. 
D) their location on perceptual maps. 
E) organizational reach.

Question 10

Which of the following statements about services is most accurate?

Accepted Answer

A) Although a major contributor to the GDP nationally, services play only a minor role in GDP on a global scale. 
B) The marketing of services is, in a practical sense, identical to the marketing of products or ideas since they both satisfy customer needs. 
C) Only 10 percent of all jobs created in the United States are in the services sector. 
D) In the United States, services have become a significant part of the economy and often augment products. 
E) There is much more in common with the marketing of services and business products than there is between the marketing of services and consumer products. 
A) Although a major contributor to the GDP nationally, services play only a minor role in GDP on a global scale. 
B) The marketing of services is, in a practical sense, identical to the marketing of products or ideas since they both satisfy customer needs. 
C) Only 10 percent of all jobs created in the United States are in the services sector. 
D) In the United States, services have become a significant part of the economy and often augment products. 
E) There is much more in common with the marketing of services and business products than there is between the marketing of services and consumer products.

Question 11

Which of the following statements regarding goods is most accurate?

Accepted Answer

A) Nondurable goods rely more on advertising than durable goods. 
B) Durable goods benefit more from advertising than nondurable goods. 
C) There is little, if any, difference between marketing actions for durable and nondurable goods. 
D) Nondurable goods rely more on personal selling than durable goods. 
E) The durable and nondurable classification applies to services as well as to products. 
A) Nondurable goods rely more on advertising than durable goods. 
B) Durable goods benefit more from advertising than nondurable goods. 
C) There is little, if any, difference between marketing actions for durable and nondurable goods. 
D) Nondurable goods rely more on personal selling than durable goods. 
E) The durable and nondurable classification applies to services as well as to products.

Question 12

Industrial products are also referred to as __________ products.

Accepted Answer

A) consumer 
B) merchandise 
C) organizational 
D) resale 
E) business 
A) consumer 
B) merchandise 
C) organizational 
D) resale 
E) business

Question 13

If an organization's 2015 sales for the entire United States were $50 million and its 2014 U.S. sales were $30 million, what is the annual percentage sales change?

Accepted Answer

A) 40 
B) 67 
C) 100 
D) 125 
E) 133 
A) 40 
B) 67 
C) 100 
D) 125 
E) 133

Question 14

Detailed financial projections and assessments of marketing and product synergies are a part of which stage of the new-product development process?

Accepted Answer

A) idea generation 
B) market testing 
C) business analysis 
D) development 
E) commercialization 
A) idea generation 
B) market testing 
C) business analysis 
D) development 
E) commercialization

Question 15

The screening and evaluation stage of the new-product process involves

Accepted Answer

A) internal and external evaluations of new-product ideas. 
B) product selection and budgeting projections. 
C) business and cost analyses. 
D) patent searches and environmental scanning. 
E) idea selection and prototype development. 
A) internal and external evaluations of new-product ideas. 
B) product selection and budgeting projections. 
C) business and cost analyses. 
D) patent searches and environmental scanning. 
E) idea selection and prototype development.

Question 16

Which of the following is considered a service?

Accepted Answer

A) online banking 
B) bathing suit 
C) silverware 
D) washing machine 
E) freedom 
A) online banking 
B) bathing suit 
C) silverware 
D) washing machine 
E) freedom

Question 17

A durable good is defined as

Accepted Answer

A) an item consumed in one or a few uses. 
B) an item that usually lasts over many uses. 
C) an item that lasts at least one year without becoming obsolete. 
D) a product purchased only for the use of ultimate consumers. 
E) a product used in the production of other products. 
A) an item consumed in one or a few uses. 
B) an item that usually lasts over many uses. 
C) an item that lasts at least one year without becoming obsolete. 
D) a product purchased only for the use of ultimate consumers. 
E) a product used in the production of other products.

Question 18

Many forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas. This has caused them to find new-product ideas by developing strategic relationships with outside individuals and organizations, a practice known as

Accepted Answer

A) innovation alliances. 
B) open innovation. 
C) open collaboration. 
D) piggy-back thinking. 
E) stakeholder cooperation. 
A) innovation alliances. 
B) open innovation. 
C) open collaboration. 
D) piggy-back thinking. 
E) stakeholder cooperation.

Question 19

Which of the following statements about product lines is most accurate?

Accepted Answer

A) An advantage of a narrow product line is the ability to have a greater gap between price points. 
B) Product lines refer to consumer products; product mixes refer to industrial products. 
C) An advantage of broad product lines is increased likelihood of access to large retail chain distribution. 
D) A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. 
E) A broad product line reduces R&D costs. 
A) An advantage of a narrow product line is the ability to have a greater gap between price points. 
B) Product lines refer to consumer products; product mixes refer to industrial products. 
C) An advantage of broad product lines is increased likelihood of access to large retail chain distribution. 
D) A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. 
E) A broad product line reduces R&D costs.

Question 20

A product that has tangible attributes that a consumer's five senses can perceive is referred to as

Accepted Answer

A) a good. 
B) a service. 
C) a product concept. 
D) a new idea. 
E) an artifact. 
A) a good. 
B) a service. 
C) a product concept. 
D) a new idea. 
E) an artifact.

Exam 10: Developing New Products and Services

A nondurable good is defined as

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision, (2) frequency of purchase, and (3) ___________.

Which of the following is the best example of a nondurable good?

The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

At the time of its introduction, which of the following products was the best example of a continuous innovation?

New-product or service failures may be reduced or avoided if the company developing them has

The demand for a business product that results from the demand for a consumer product is referred to as

Services can be classified by

Which of the following statements about services is most accurate?

Which of the following statements regarding goods is most accurate?

Industrial products are also referred to as __________ products.

If an organization's 2015 sales for the entire United States were $50 million and its 2014 U.S. sales were $30 million, what is the annual percentage sales change?

Detailed financial projections and assessments of marketing and product synergies are a part of which stage of the new-product development process?

The screening and evaluation stage of the new-product process involves

Which of the following is considered a service?

A durable good is defined as

Many forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas. This has caused them to find new-product ideas by developing strategic relationships with outside individuals and organizations, a practice known as

Which of the following statements about product lines is most accurate?

A product that has tangible attributes that a consumer's five senses can perceive is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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