Question 1

When extra features are added and consumers don't need to learn new behaviors, this represents a

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) spontaneous innovation. 
E) simultaneous innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) spontaneous innovation. 
E) simultaneous innovation.

Question 2

The proliferation of extra characteristics in a product that overwhelms many consumers with mind-boggling complexity is referred to as

Accepted Answer

A) feature overkill. 
B) product line extension. 
C) feature bloat. 
D) sensory overload. 
E) product differentiation. 
A) feature overkill. 
B) product line extension. 
C) feature bloat. 
D) sensory overload. 
E) product differentiation.

Question 3

There are seven stages of the new-product development process. Stage 3 is the __________ stage.

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) screening and analysis 
D) new-product strategy development 
E) product assessment 
A) idea generation 
B) screening and evaluation 
C) screening and analysis 
D) new-product strategy development 
E) product assessment

Question 4

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole. Legally, this product would only be considered new

Accepted Answer

A) for the first six months that it was regularly available at a variety of grocery stores. 
B) until a competitor such as Ragu had issued a similar product targeted to the same market. 
C) as long it retained these exact product characteristics. 
D) if it was functionally the same as its salsa sauce. 
E) until its advertising had been seen by every member of its target audience. 
A) for the first six months that it was regularly available at a variety of grocery stores. 
B) until a competitor such as Ragu had issued a similar product targeted to the same market. 
C) as long it retained these exact product characteristics. 
D) if it was functionally the same as its salsa sauce. 
E) until its advertising had been seen by every member of its target audience.

Question 5

Among business products, which of the following would most likely be considered supplies?

Accepted Answer

A) laser printer 
B) phosphoric acid 
C) cleaning service 
D) magnetic resonance imaging (MRI) scanner 
E) trash bags 
A) laser printer 
B) phosphoric acid 
C) cleaning service 
D) magnetic resonance imaging (MRI) scanner 
E) trash bags

Question 6

The type of business products known as support products includes installations, industrial services, supplies, and

Accepted Answer

A) accessory equipment. 
B) components. 
C) derived products. 
D) complementary products. 
E) materials. 
A) accessory equipment. 
B) components. 
C) derived products. 
D) complementary products. 
E) materials.

Question 7

What are the eight marketing reasons for new-product failures?

Accepted Answer

There are eight main marketing reasons a

Question 8

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give on Valentine's Day. The unique identification number that the Vermont Teddy Bear Co. uses to distinguish this teddy bear from the others in order to track it in the warehouse is called

Accepted Answer

A) a stock ID code. 
B) a QR code. 
C) an NAICS stock code. 
D) an order quantity code. 
E) a stock keeping unit. 
A) a stock ID code. 
B) a QR code. 
C) an NAICS stock code. 
D) an order quantity code. 
E) a stock keeping unit.

Question 9

In terms of promotion, which of the following type of consumer product stresses status and brand uniqueness?

Accepted Answer

A) specialty product 
B) convenience product 
C) shopping product 
D) unsought product 
E) discretionary product 
A) specialty product 
B) convenience product 
C) shopping product 
D) unsought product 
E) discretionary product

Question 10

If you watch much television, you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the __________ stage.

Accepted Answer

A) development 
B) market testing 
C) idea generation 
D) screening and evaluation 
E) business analysis 
A) development 
B) market testing 
C) idea generation 
D) screening and evaluation 
E) business analysis

Question 11

Business products are also referred to as

Accepted Answer

A) B2B products. 
B) B2C products. 
C) B4B products. 
D) BOB products. 
E) B4C products. 
A) B2B products. 
B) B2C products. 
C) B4B products. 
D) BOB products. 
E) B4C products.

Question 12

When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was

Accepted Answer

A) an insignificant point of difference-consumers wouldn't switch from competing snacks. 
B) too little market attractiveness-the growth in the snacks market is declining. 
C) poor execution of the marketing mix-General Mills did not offer free samples at grocery stores. 
D) poor product quality-the chips were not the same size. 
E) incomplete market and product protocol-the brand name Fingos did not get consumers excited. 
A) an insignificant point of difference-consumers wouldn't switch from competing snacks. 
B) too little market attractiveness-the growth in the snacks market is declining. 
C) poor execution of the marketing mix-General Mills did not offer free samples at grocery stores. 
D) poor product quality-the chips were not the same size. 
E) incomplete market and product protocol-the brand name Fingos did not get consumers excited.

Question 13

In the new-product process, product ideas that survive the business analysis stage proceed to the __________ stage.

Accepted Answer

A) market testing 
B) screening and evaluation 
C) business analysis 
D) development 
E) commercialization 
A) market testing 
B) screening and evaluation 
C) business analysis 
D) development 
E) commercialization

Question 14

Product item refers to

Accepted Answer

A) the variations within a product class. 
B) the entire product category or industry. 
C) a group of SKUs that are closely related. 
D) a specific product that has a unique brand, size, or price. 
E) the services offered by an organization. 
A) the variations within a product class. 
B) the entire product category or industry. 
C) a group of SKUs that are closely related. 
D) a specific product that has a unique brand, size, or price. 
E) the services offered by an organization.

Question 15

LG Electronics recently introduced the Fridge-TV with a 15-inch television screen mounted in the right-hand side refrigerator door. This is an example of which type of innovation?

Accepted Answer

A) inventive innovation 
B) continuous innovation 
C) discontinuous innovation 
D) dynamically continuous innovation 
E) continuous invention 
A) inventive innovation 
B) continuous innovation 
C) discontinuous innovation 
D) dynamically continuous innovation 
E) continuous invention

Question 16

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Accepted Answer

A) DVD player 
B) disposable lighters 
C) instant light charcoal 
D) liquid laundry detergent 
E) automatic dishwashers 
A) DVD player 
B) disposable lighters 
C) instant light charcoal 
D) liquid laundry detergent 
E) automatic dishwashers

Question 17

When a small retail chain hires an accountant to do its income taxes, the retail chain would have purchased

Accepted Answer

A) an ancillary service. 
B) an industrial service. 
C) a specialty service. 
D) an accessory service. 
E) a contractual service. 
A) an ancillary service. 
B) an industrial service. 
C) a specialty service. 
D) an accessory service. 
E) a contractual service.

Question 18

The new-product development process is

Accepted Answer

A) the informal process of brainstorming to generate new-product concepts at a marketing staff meeting. 
B) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing. 
C) the seven stages an organization goes through to identify business opportunities and convert them into salable products or services. 
D) the two stages an organization goes through from idea generation to commercialization. 
E) a formalized protocol for new-product development that begins at the corporate level and ends at the functional level. 
A) the informal process of brainstorming to generate new-product concepts at a marketing staff meeting. 
B) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing. 
C) the seven stages an organization goes through to identify business opportunities and convert them into salable products or services. 
D) the two stages an organization goes through from idea generation to commercialization. 
E) a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.

Question 19

Idea generation is the stage in the new-product development process that

Accepted Answer

A) develops a pool of concepts to serve as candidates for new products. 
B) selects a single concept and scrutinizes it for all potential benefits and flaws. 
C) separates ideas into two categories: consumer-oriented and organization-oriented. 
D) requires the organization to perform a SWOT analysis and an environmental scan. 
E) consists of the techniques used to screen and reject those ideas that have no merit. 
A) develops a pool of concepts to serve as candidates for new products. 
B) selects a single concept and scrutinizes it for all potential benefits and flaws. 
C) separates ideas into two categories: consumer-oriented and organization-oriented. 
D) requires the organization to perform a SWOT analysis and an environmental scan. 
E) consists of the techniques used to screen and reject those ideas that have no merit.

Question 20

A product is a good, service, or idea consisting of __________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Accepted Answer

A) a promise or commitment exchanged between a seller and a buyer 
B) a bundle of tangible and intangible attributes 
C) an assortment of value-possessing activities 
D) an array of physical attributes 
E) a collection of tangible qualities 
A) a promise or commitment exchanged between a seller and a buyer 
B) a bundle of tangible and intangible attributes 
C) an assortment of value-possessing activities 
D) an array of physical attributes 
E) a collection of tangible qualities

Exam 10: Developing New Products and Services

When extra features are added and consumers don't need to learn new behaviors, this represents a

The proliferation of extra characteristics in a product that overwhelms many consumers with mind-boggling complexity is referred to as

There are seven stages of the new-product development process. Stage 3 is the __________ stage.

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole. Legally, this product would only be considered new

Among business products, which of the following would most likely be considered supplies?

The type of business products known as support products includes installations, industrial services, supplies, and

What are the eight marketing reasons for new-product failures?

In terms of promotion, which of the following type of consumer product stresses status and brand uniqueness?

If you watch much television, you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the __________ stage.

Business products are also referred to as

When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was

In the new-product process, product ideas that survive the business analysis stage proceed to the __________ stage.

Product item refers to

LG Electronics recently introduced the Fridge-TV with a 15-inch television screen mounted in the right-hand side refrigerator door. This is an example of which type of innovation?

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

When a small retail chain hires an accountant to do its income taxes, the retail chain would have purchased

The new-product development process is

Idea generation is the stage in the new-product development process that

A product is a good, service, or idea consisting of __________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

Filters