Question 1

What are the four types of consumer products? How do they differ?

Accepted Answer

Convenience products, shopping products,

Question 2

Thirsty Dog! is a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for your dog. It might have been a great product, but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers. The makers of this product had

Accepted Answer

A) poor product quality. 
B) no economical access to buyers. 
C) an insignificant point of difference. 
D) incomplete market and product protocol. 
E) poor execution of the marketing mix. 
A) poor product quality. 
B) no economical access to buyers. 
C) an insignificant point of difference. 
D) incomplete market and product protocol. 
E) poor execution of the marketing mix.

Question 3

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces. This type of consumer or safety test occurs during the __________ stage of the new-product development process.

Accepted Answer

A) new-product strategy development 
B) development 
C) business analysis 
D) screening and evaluation 
E) market testing 
A) new-product strategy development 
B) development 
C) business analysis 
D) screening and evaluation 
E) market testing

Question 4

The Thirsty Dog! beverage is an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

Accepted Answer

Thirsty Dog! failed because it had no ec

Question 5

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give to each other on Valentine's Day. The Love Bandit Bear is an example of a

Accepted Answer

A) product item. 
B) product mix. 
C) product class. 
D) product form. 
E) product line. 
A) product item. 
B) product mix. 
C) product class. 
D) product form. 
E) product line.

Question 6

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a

Accepted Answer

A) product class. 
B) product mix. 
C) product category. 
D) marketing category. 
E) product line. 
A) product class. 
B) product mix. 
C) product category. 
D) marketing category. 
E) product line.

Question 7

What categories of products are classified as business support products? Give an example of each category.

Accepted Answer

Business support products include instal

Question 8

A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange

Accepted Answer

A) only for legal tender (money). 
B) for providing value. 
C) only for barter. 
D) for a person's time and effort. 
E) for money or something else of value. 
A) only for legal tender (money). 
B) for providing value. 
C) only for barter. 
D) for a person's time and effort. 
E) for money or something else of value.

Question 9

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

Accepted Answer

A) idea generation. 
B) screening and evaluation. 
C) business analysis. 
D) commercialization. 
E) development. 
A) idea generation. 
B) screening and evaluation. 
C) business analysis. 
D) commercialization. 
E) development.

Question 10

Customer experience management (CEM) is

Accepted Answer

A) the integration of the service component of the marketing mix with efforts to influence consumer demand. 
B) the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. 
C) the process of managing the entire customer experience within the company. 
D) a cluster of benefits that an organization promises customers to satisfy their needs. 
E) the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience. 
A) the integration of the service component of the marketing mix with efforts to influence consumer demand. 
B) the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. 
C) the process of managing the entire customer experience within the company. 
D) a cluster of benefits that an organization promises customers to satisfy their needs. 
E) the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.

Question 11

Shopping products refers to items that the consumer

Accepted Answer

A) purchases frequently, conveniently, and with a minimum of effort. 
B) compares several alternatives on criteria such as price, quality, or style. 
C) makes a special effort to search out and buy. 
D) does not know about or knows about but does not initially buy. 
E) buys as a result of buying others' consumer products, such as impulse purchases. 
A) purchases frequently, conveniently, and with a minimum of effort. 
B) compares several alternatives on criteria such as price, quality, or style. 
C) makes a special effort to search out and buy. 
D) does not know about or knows about but does not initially buy. 
E) buys as a result of buying others' consumer products, such as impulse purchases.

Question 12

_____________ are items that the consumer does not know about or knows about but does not initially want.

Accepted Answer

A) Shopping products 
B) Convenience products 
C) Specialty products 
D) Prestige products 
E) Unsought products 
A) Shopping products 
B) Convenience products 
C) Specialty products 
D) Prestige products 
E) Unsought products

Question 13

Pasta sauces have been on the market for years. These sauces have always required the pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that does not require the use of precooked pasta would be an example of

Accepted Answer

A) a continuous innovation. 
B) a discontinuous innovation. 
C) an evolutionary innovation. 
D) a disruptive innovation. 
E) a dynamically continuous innovation. 
A) a continuous innovation. 
B) a discontinuous innovation. 
C) an evolutionary innovation. 
D) a disruptive innovation. 
E) a dynamically continuous innovation.

Question 14

Commercialization refers to

Accepted Answer

A) the point at which a new product has diffused throughout the marketplace. 
B) the introduction of an offering to sequential geographic areas of the United States. 
C) exposing actual products to prospective consumers under realistic purchase conditions. 
D) the stage of the new-product process that positions and launches a new product in full-scale production and sales. 
E) the point where new-product concepts are transformed into prototypes. 
A) the point at which a new product has diffused throughout the marketplace. 
B) the introduction of an offering to sequential geographic areas of the United States. 
C) exposing actual products to prospective consumers under realistic purchase conditions. 
D) the stage of the new-product process that positions and launches a new product in full-scale production and sales. 
E) the point where new-product concepts are transformed into prototypes.

Question 15

One of the eight primary marketing-related reasons for new-product failure is

Accepted Answer

A) not listening to the voice of the engineer. 
B) incomplete market and product protocol. 
C) too much advertising or too aggressive a tone for it. 
D) failure to anticipate competitors actions. 
E) insufficient funding for rollout. 
A) not listening to the voice of the engineer. 
B) incomplete market and product protocol. 
C) too much advertising or too aggressive a tone for it. 
D) failure to anticipate competitors actions. 
E) insufficient funding for rollout.

Question 16

Distribution is very limited with which of the following type of consumer product?

Accepted Answer

A) shopping product 
B) convenience product 
C) discretionary product 
D) prepurchase product 
E) specialty product 
A) shopping product 
B) convenience product 
C) discretionary product 
D) prepurchase product 
E) specialty product

Question 17

One of the two organization-related problems of inertia that can cause new-product failures is

Accepted Answer

A) poor product quality. 
B) encountering groupthink in task force and committee meetings. 
C) poor execution of the marketing mix. 
D) bad timing. 
E) incomplete market and product protocol. 
A) poor product quality. 
B) encountering groupthink in task force and committee meetings. 
C) poor execution of the marketing mix. 
D) bad timing. 
E) incomplete market and product protocol.

Question 18

Among business products, drafting tables would be best considered which type of support product?

Accepted Answer

A) installations 
B) accessory equipment 
C) supplies 
D) industrial services 
E) raw materials 
A) installations 
B) accessory equipment 
C) supplies 
D) industrial services 
E) raw materials

Question 19

Variations of a product (shape, configuration) within a product class are referred to as the

Accepted Answer

A) product form. 
B) product item. 
C) product line. 
D) product class. 
E) product mix. 
A) product form. 
B) product item. 
C) product line. 
D) product class. 
E) product mix.

Question 20

Specialty products refers to

Accepted Answer

A) products for which there are many substitutes. 
B) products purchased for their prestige or high perceived value. 
C) products a consumer will make a specific effort to search out and buy. 
D) items for which the consumer compares several alternatives on several criteria such as price, quality, or style. 
E) items that the consumer does not know about or knows about but does not initially buy. 
A) products for which there are many substitutes. 
B) products purchased for their prestige or high perceived value. 
C) products a consumer will make a specific effort to search out and buy. 
D) items for which the consumer compares several alternatives on several criteria such as price, quality, or style. 
E) items that the consumer does not know about or knows about but does not initially buy.

Exam 10: Developing New Products and Services

What are the four types of consumer products? How do they differ?

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces. This type of consumer or safety test occurs during the __________ stage of the new-product development process.

The Thirsty Dog! beverage is an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give to each other on Valentine's Day. The Love Bandit Bear is an example of a

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a

What categories of products are classified as business support products? Give an example of each category.

A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

Customer experience management (CEM) is

Shopping products refers to items that the consumer

_____________ are items that the consumer does not know about or knows about but does not initially want.

Pasta sauces have been on the market for years. These sauces have always required the pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that does not require the use of precooked pasta would be an example of

Commercialization refers to

One of the eight primary marketing-related reasons for new-product failure is

Distribution is very limited with which of the following type of consumer product?

One of the two organization-related problems of inertia that can cause new-product failures is

Among business products, drafting tables would be best considered which type of support product?

Variations of a product (shape, configuration) within a product class are referred to as the

Specialty products refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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