Question 1

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Accepted Answer

A) convenience products 
B) specialty products 
C) unsought products 
D) shopping products 
E) supplies 
A) convenience products 
B) specialty products 
C) unsought products 
D) shopping products 
E) supplies

Question 2

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Accepted Answer

A) product line. 
B) product item. 
C) product mix. 
D) product industry. 
E) product class. 
A) product line. 
B) product item. 
C) product mix. 
D) product industry. 
E) product class.

Question 3

A newly invented apple peeling and coring machine for the consumer market would be considered

Accepted Answer

A) a shopping product. 
B) a convenience product. 
C) a specialty product. 
D) an unsought product. 
E) a discretionary product. 
A) a shopping product. 
B) a convenience product. 
C) a specialty product. 
D) an unsought product. 
E) a discretionary product.

Question 4

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Accepted Answer

A) commercialization process. 
B) SWOT process. 
C) business prospect development cycle. 
D) opportunity stage gate sequence. 
E) new-product development process. 
A) commercialization process. 
B) SWOT process. 
C) business prospect development cycle. 
D) opportunity stage gate sequence. 
E) new-product development process.

Question 5

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

Accepted Answer

A) business analysis 
B) screening and evaluation 
C) new-product strategy development 
D) development 
E) These activities are addressed at every stage with the exception of new-product strategy development. 
A) business analysis 
B) screening and evaluation 
C) new-product strategy development 
D) development 
E) These activities are addressed at every stage with the exception of new-product strategy development.

Question 6

Explain what an unsought product is and give some examples.

Accepted Answer

An unsought product is an item that the

Question 7

Convenience products refers to

Accepted Answer

A) items that consumers will make special efforts to seek out and buy. 
B) items for which consumers compare several alternatives on criteria such as price, quality, or style. 
C) products consumers purchase frequently and with a minimum of shopping effort. 
D) ancillary products used to make other products work more efficiently. 
E) low-cost items for which there are numerous substitutes and generic equivalents. 
A) items that consumers will make special efforts to seek out and buy. 
B) items for which consumers compare several alternatives on criteria such as price, quality, or style. 
C) products consumers purchase frequently and with a minimum of shopping effort. 
D) ancillary products used to make other products work more efficiently. 
E) low-cost items for which there are numerous substitutes and generic equivalents.

Question 8

There are seven stages of the new-product development process. Stage 5 is the __________ stage.

Accepted Answer

A) business analysis 
B) screening and evaluation 
C) market testing 
D) commercialization 
E) development 
A) business analysis 
B) screening and evaluation 
C) market testing 
D) commercialization 
E) development

Question 9

The movie The Hunger Games opened originally in a select number of theaters before opening nationwide. After its theater run, it was shown on pay-per-view channels and then on premium movie channels. The movie also was made widely available in video stores, via Netflix, and on DVD/Blu-ray. What type(s) of consumer product is this movie? Explain your answer.

Accepted Answer

Student answers may vary, but all should

Question 10

Which of the following is considered a service?

Accepted Answer

A) lamp 
B) motorcycle 
C) potato chips 
D) a marketing class 
E) environmentalism 
A) lamp 
B) motorcycle 
C) potato chips 
D) a marketing class 
E) environmentalism

Question 11

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are referred to as

Accepted Answer

A) components. 
B) parts. 
C) production goods. 
D) raw materials. 
E) support products. 
A) components. 
B) parts. 
C) production goods. 
D) raw materials. 
E) support products.

Question 12

With respect to price, which of the following type of consumer product would usually be very expensive?

Accepted Answer

A) convenience product 
B) shopping product 
C) discretionary product 
D) specialty product 
E) unsought product 
A) convenience product 
B) shopping product 
C) discretionary product 
D) specialty product 
E) unsought product

Question 13

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Accepted Answer

A) advertising to generate awareness. 
B) obtaining widespread distribution. 
C) advertising to explain points of difference and benefits. 
D) setting a low price. 
E) using personal selling. 
A) advertising to generate awareness. 
B) obtaining widespread distribution. 
C) advertising to explain points of difference and benefits. 
D) setting a low price. 
E) using personal selling.

Question 14

In terms of price, which of the following types of consumer product would be relatively inexpensive?

Accepted Answer

A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) supplies 
A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) supplies

Question 15

The addition of Clorox II bleach to Tide laundry detergents is an example of a

Accepted Answer

A) discontinuous innovation. 
B) bundled innovation. 
C) dynamically continuous innovation. 
D) disruptive innovation. 
E) continuous innovation. 
A) discontinuous innovation. 
B) bundled innovation. 
C) dynamically continuous innovation. 
D) disruptive innovation. 
E) continuous innovation.

Question 16

As a marketing term, __________ generally includes not only physical goods, but also services and ideas.

Accepted Answer

A) marketing 
B) invention 
C) merchandise 
D) product 
E) concept 
A) marketing 
B) invention 
C) merchandise 
D) product 
E) concept

Question 17

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process.

Accepted Answer

A) commercialization 
B) screening and evaluation 
C) business analysis 
D) development 
E) market testing 
A) commercialization 
B) screening and evaluation 
C) business analysis 
D) development 
E) market testing

Question 18

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of

Accepted Answer

A) a continuous innovation. 
B) a discontinuous innovation. 
C) a dynamically continuous innovation. 
D) a disruptive improvement. 
E) an evolutionary innovation. 
A) a continuous innovation. 
B) a discontinuous innovation. 
C) a dynamically continuous innovation. 
D) a disruptive improvement. 
E) an evolutionary innovation.

Question 19

_______________ are items for which the consumer compares several alternatives on criteria such as price, quality, or style.

Accepted Answer

A) Shopping products 
B) Convenience products 
C) Specialty products 
D) Prestige products 
E) Unsought products 
A) Shopping products 
B) Convenience products 
C) Specialty products 
D) Prestige products 
E) Unsought products

Question 20

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Accepted Answer

A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product 
A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product

Exam 10: Developing New Products and Services

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

A newly invented apple peeling and coring machine for the consumer market would be considered

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

Explain what an unsought product is and give some examples.

Convenience products refers to

There are seven stages of the new-product development process. Stage 5 is the __________ stage.

Which of the following is considered a service?

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are referred to as

With respect to price, which of the following type of consumer product would usually be very expensive?

The emphasis of a marketing strategy for a dynamically continuous innovation would include

In terms of price, which of the following types of consumer product would be relatively inexpensive?

The addition of Clorox II bleach to Tide laundry detergents is an example of a

As a marketing term, __________ generally includes not only physical goods, but also services and ideas.

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process.

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of

_______________ are items for which the consumer compares several alternatives on criteria such as price, quality, or style.

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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