Exam 5: Understanding Consumer Behavior

A movie theater owner embedded brief messages during trailers before showing the feature film. The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of them, urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to visit the snack lobby. Research has shown what about such messages?

Subliminal perception refers to

_____________ may be defined as the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped.

In behavioral learning, a need that moves an individual to action is

In marketing, advertisements or salespeople can activate a consumer's purchase decision process by

Recall the famous experiment when Dr. Pavlov presented salivating dogs with food at the same time he rang a bell. Eventually, when Pavlov only rang the bell, the dogs would still salivate even though food was not presented. What consumer behavior principle was involved in this research?

Jamie goes shopping with a friend and notices her friend's durable ripstop nylon wallet. She thinks of her own worn wallet and realizes she needs a new one. In which stage of the consumer purchase decision process was Jamie when she had this realization?

Staying at a luxury hotel would be found in what level of the Maslow hierarchy of needs?

If a consumer tries a new coffee drink at Starbuck and hates it, which variable of behavioral learning has been ineffective?

Scanning memory for previous experiences and also exploring the external environment represent which stage of the consumer purchase decision process?

Situational influences refer to

Rob only has 30 minutes for lunch, so he typically goes somewhere within a block or two of his building and is careful about what he orders. This is an example of which situational influence in the purchase decision process?

In the United States, there are two major political parties whose members disagree with each other on a variety of issues. Both Republicans and Democrats view one another as being part of __________ group.

In behavioral learning, a __________ is the action taken by a consumer to satisfy a drive.

In behavioral learning, __________ is a stimulus or symbol perceived by consumers.

Consumers accompanied by children

An attitude refers to

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as

Firms such as Ford and Frito-Lay have learned which of the following marketing lessons?

The Martinez family is considering a vacation. Dad wants to stay home this year and use the money for home repairs. His mom who lives with them wants to visit relatives in New York. Dad asks his mother to determine the cost of a trip to New York and if they could stay with relatives while there. Mom and their daughter want to go to a beach. Which of the following sentences best describes the roles each family member played in making this decision?