About __________ of all consumer conversations about brands happen over the phone.

A) 5 percent B) 10 percent C) 15 percent D) 25 percent E) 40 percent A) 5 percent B) 10 percent C) 15 percent D) 25 percent E) 40 percent

Exam 5: Understanding Consumer Behavior

Exam 1: Creating Customer Relationships and Value Through Marketing240 Questions

Exam 2: Developing Successful Organizational and Marketing Strategies356 Questions

Exam 3: Scanning the Marketing Environment234 Questions

Exam 4: Ethical and Social Responsibility for Sustainable Marketing214 Questions

Exam 5: Understanding Consumer Behavior381 Questions

Exam 6: Understanding Organizations As Customers236 Questions

Exam 7: Understanding and Reaching Global Consumers and Markets261 Questions

Exam 8: Marketing Research: From Customer Insights to Actions278 Questions

Exam 9: Market Segmentation Targeting and Positioning216 Questions

Exam 10: Developing New Products and Services298 Questions

Exam 11: Managing Successful Products Services and Brands390 Questions

Exam 12: Services Marketing234 Questions

Exam 13: Building the Price Foundation242 Questions

Exam 14: Arriving at the Final Price358 Questions

Exam 15: Managing Marketing Channels and Supply Chains331 Questions

Exam 16: Retailing and Wholesaling390 Questions

Exam 17: Integrated Marketing Communications and Direct Marketing316 Questions

Exam 18: Advertising Sales Promotion and Public Relations386 Questions

Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers142 Questions

Exam 20: Personal Selling and Sales Management333 Questions

Exam 21: Implementing Interactive and Multichannel Marketing250 Questions

Exam 22: Pulling It All Together: the Strategic Marketing Process232 Questions

Exam 23: Financial Aspects of Marketing25 Questions

Exam 24: Building an Effective Marketing Plan100 Questions

Exam 5: Understanding Consumer Behavior

About __________ of all consumer conversations about brands happen over the phone.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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