Exam 5: Understanding Consumer Behavior

"Which brand of smartphone does my roommate own?" would be a question asked during the __________ stage in the consumer purchase decision process.

Motivation refers to

Danilo has decided to purchase a new video game console, not having owned one before. He calls his gamer friends for recommendations about alternative brands and options. He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider. In making his decision, Danilo seems likely to engage in which of the following problem solving variations?

Edison noticed that prices at a new video game rental website were lower than those at most of the other gaming websites or retail stores such as Game Stop. He is exhibiting

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.

In the VALS framework, those consumers who are practical and who value durability and functionality in products over styling and newness are called

Explain how attitudes are shaped by our values and beliefs.

The process of seeing or hearing messages without being aware of them is referred to as

An aspiration group is one

A person's consistent behaviors or responses to recurring situations is referred to as

Research shows that consumer socialization with respect to brand preferences begins at

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. __________ choose familiar products and brands, favor American-made products, and are generally brand loyal.

A(n) __________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

The energizing force that stimulates behavior to satisfy a need is referred to as

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement. The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Temporal effects include

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?

Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of what part of the consumer purchase decision process?