Exam 5: Understanding Consumer Behavior

In the VALS framework, achievement-motivated consumers who have a lower levels of education and household income than Achievers are called

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Which list below presents the Maslow hierarchy of needs in its correct order, beginning with the lowest level need and moving up to the highest level need?

There are five stages in the consumer purchase decision process. The second stage is

Clarifying the problem for the consumer represents which stage of the consumer purchase decision process?

The second stage in the consumer purchase decision process involves searching for information, which may include an internal search and/or an external search. What is this stage called?

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) changing the perceived importance of attributes, and (3) __________.

Individuals who exert direct or indirect social influence over others are referred to as

Which of the following statements about the VALS framework is false?

When purchasing a tablet device, factors a consumer considers prior to purchase are called __________, which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

In the VALS framework, consumers with the least resources of any segment represent a modest market for most products and services. They are loyal to favorite brands, especially if they can be purchased at a discount, and are referred to as

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there. This is an example of

__________ influences on consumer behavior result from three sources: consumer socialization, passage through the family life cycle, and decision making within the family or household.

You have just purchased an iPad Mini 4 tablet device. As you head home from the store, you brood about whether your choice was right or whether you should have bought a Galaxy Tab S2 after seeing an ad for it on TV. This is most likely an example of

A high-end credit card company would appeal to what level in the Maslow hierarchy of needs?

How do selective perception, selective exposure, selective comprehension, and selective retention differ?

A reference group to which a person actually belongs is referred to as __________ group.

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as __________ needs.

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the

The two major styles of family decision making are