Exam 5: Understanding Consumer Behavior

Five situational influences have an impact on a consumer's purchase decision process. They are __________, social surroundings, physical surroundings, temporal effects, and antecedent states.

You need to buy a gift for a young cousin's birthday. You go to the mall and see a girl wearing a Hello Kitty T-shirt. You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a little backpack. When you give it to your cousin, she is very excited. In terms of behavioral learning, seeing the girl with the Hello Kitty shirt was a

Psychologists point out that an individual's needs may be hierarchical; that is, once one set of needs is met, people seek to satisfy the next set of needs in the hierarchy. Name each of the five levels in the hierarchy in order and give an example of each.

You need to buy a gift for a young cousin's birthday. At the mall you see a girl wearing a Hello Kitty T-shirt. You remember there is a store nearby with a lot of Hello Kitty merchandise so you go there and buy a little backpack. When you give it to your cousin, she is very excited. In terms of behavioral learning, your purchase at the Hello Kitty store was a

Elsa contends that she can taste the difference between fat-free cheeses and those with regular fat content. Elsa is exhibiting

Lexi wants to find the perfect gift for her older sister's college graduation. She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like. Lexi is engaging in

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, express themselves and experience the world by working on it-growing vegetables or fixing a car.

Spouse-dominant decision making implies that

BzzAgent researches a product or service before committing to a campaign and rejects about __________ of the companies that seek its service.

Brand loyalty refers to

The __________ influences are those present in the purchase situation, which will affect the purchase decision process.

The point at which you would exchange money for a sandwich of corned beef on rye is in the ____________ stage.

Lifestyle refers to

Julie is an avid mystery reader and her babysitter Tina has been borrowing some of her books over the summer. When Tina's birthday approaches, Julie wants to buy her a good mystery. When Julie was trying to recall her favorite mystery authors, she was engaged in

Name the five situational influences that affect the consumer purchase decision process.

What percentage of all consumer conversations about brands happen online?

Which of the following statements about Hispanic buying patterns is most accurate?

The alternative evaluation stage clarifies the problem for the consumer by __________, yielding brand names that might meet the criteria, and developing the consumer value perception that each alternative presents.

A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as

Which of the following statements about subliminal perception is most accurate?