Exam 5: Developing a Global Vision

Describe the four stages of business globalization.Why do most companies stop when they reach the third stage?

Wataniya Mobile Wataniya Mobile is offering cellular service in the Palestinian territories. It is only the second cellphone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund. The new service is aimed at increasing cellphone penetration, which is only 35%, in this economically challenged area. It has not been easy for Wataniya, though. It took two years to gain the required license from Israel, which controls the Palestinian territories' airwaves and bandwidth required for the service. Even though Wataniya is allowed bandwidth, it has only received 3.8 megahertz of bandwidth from Israel, which is not enough for it to offer 3G mobile services that enable Web browsing and email. -Refer to Wataniya Mobile. The need for greater bandwidth to be able to provide 3G mobile capabilities is part of which environment?

Having a global vision means management recognizes and reacts to international marketing opportunities,is aware of threats from foreign competitors in all markets.

Mitsubishi Heavy Industries and Kawasaki Heavy Industries produce McDonnell Douglas's F-15 fighter planes in Japan.The two Japanese companies pay McDonnell Douglas royalties for use of its manufacturing processes and patents.This is an example of:

Since 1953,the United States has limited the amount of raw peanuts that can be imported to 1.7 million pounds a year.This is only about one-tenth of 1 percent of all domestic edible peanut consumption in the United States.This limitation is an example of a(n):

According to research done by the World Bank,countries with the greatest amount of business regulation foster the strongest economies.

In the 1980s,Japanese computer chip manufacturers were accused of dumping in the United States. Explain what this means and discuss why a company would do this.

Global trade has reached about $11 trillion a year.

All of the following statements about the use of the Internet in global marketing are true EXCEPT:

Assume you are the president of a company that manufactures wooden bowls,cutting boards,and spoons.Your company is considering marketing its kitchen items globally.List the five important external environmental factors that should be examined for each country you are considering for this global venture.

The same environmental factors that operate in the domestic market also exist internationally.These factors (culture,economic development,political and legal structure,demographics,and natural resources)should be examined regardless of the country.

Boeing Company Boeing Company has spent more than $100 million to create a major presence in China, complete with a major office complex, a large spare-parts facility, extra training programs for Chinese air crews, and a deal to buy fuselage sections for the 737 from local manufacturers. Asia is the fastest-growing aircraft market in the world. Asian carriers have been a major part of Boeing's sales, and Boeing predicts 40 percent of future air-traffic growth will come from Asia-Pacific travel, and it wants those passengers flying on Boeing jets. So, Boeing is jointly designing and building an American-Japanese-Chinese plane, all to lock out any European, South American, or even Asian threat to its market. To keep the fate of Asian aerospace in its hands, Boeing is steadily broadening its contractual relationship with Japan's three major players, Mitsubishi Heavy Industries, Kawasaki Heavy Industries, and Fuji Heavy Industries. The Japanese "heavies" make part of the airframe of the Boeing 767 and 20 percent of one of Boeing's newest planes, the 777. This strategy should ensure Boeing's dominance in Japan. -Refer to Boeing Company.Boeing has utilized a global vision in marketing its planes in Asia.The company realizes different countries require different strategies but that effective global marketing is a key to success.Boeing is practicing:

Which method of entering the global marketplace would be LEAST risky?

What is a multinational corporation (MNC)? Discuss two MNCs you are familiar with.

The _____ of trade negotiations created the _____,which replaces GATT.This trade agreement dramatically lowers trade barriers worldwide.

Global marketing standardization:

In 1764,the British Sugar and Currency Acts created such economic difficulty in the American colonies that soon-to-be Americans refused to buy British goods in protest.This refusal marked one of the first examples of the use of the:

Which of the following is an important cultural factor that should be considered by global marketers?

Wataniya Mobile Wataniya Mobile is offering cellular service in the Palestinian territories. It is only the second cellphone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund. The new service is aimed at increasing cellphone penetration, which is only 35%, in this economically challenged area. It has not been easy for Wataniya, though. It took two years to gain the required license from Israel, which controls the Palestinian territories' airwaves and bandwidth required for the service. Even though Wataniya is allowed bandwidth, it has only received 3.8 megahertz of bandwidth from Israel, which is not enough for it to offer 3G mobile services that enable Web browsing and email. -Refer to Wataniya Mobile.In which stage of globalization is Wataniya Mobile?

An exclusion of all products from certain countries or companies by a government or group is called a(n):