Exam 5: Developing a Global Vision

Global marketing standardization assumes markets throughout the world are becoming more alike.

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

A tax levied on the goods entering a country is called a(n):

U.S.-based Procter & Gamble and Italian-based Fater agreed to produce and market diapers for the European market.This is an example of a joint franchise.

Sawyer Components manufactures high-cost,customized roller parts for paper mills and is expanding into China because of the opportunity for significant growth in this developing country. The owner uses effective global strategies and is aware of threats from foreign competitors. This illustrates that the owner has a global:

eBay has been fined $63.2 million in damages for allowing fake and unauthorized goods to be sold through the online retailer.A Paris commercial judge ruled that eBay had not done enough to ensure goods sold on its web site around the world were not _____.

Forty million jobs may be shipped out of the country in the next decade or two according to Alan Blinder,former Federal Reserve Chairman.The key factor in this phenomenon is _____.

To protect its local vodka industry,Russia allows foreign manufacturers to have only one percent of the Russian vodka market. This is an example of using tariffs to control foreign competition.

Which of the following statements about multinational firms is true?

A(n)_____ is a company that is heavily engaged in global trade and moves its resources,goods,services,and skills across national boundaries.

Basketball is played nearly everywhere in the world and is an easily understood sport.The National Basketball Association (NBA)finals reached more than 600 million televisions in 195 countries.From this information,you should be able to infer that the NBA is:

A U.S.licensor can try to prevent a licensee from voiding its contract and using what it has learned to create a competitor by:

Assume you are the promotions manager for a lingerie company.Your company has decided to market its product line in Brazil,Mexico,Italy,France,and Japan.Your company wishes to use a global marketing standardization strategy.In general terms,explain how your company would advertise in these different countries.

When IKEA,the Swedish home furnishings retailer,first entered the Japanese market,it failed.It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes.It success on its second foray into Japan was based on its ability to give the Japanese consumer what he or she needed without abandoning its product strategy.IKEA had to adopt a _____ strategy.

Consumers purchasing an automobile in Hong Kong must pay a 100% tax on it. This tax is imposed by the government on all automobiles entering the country and is called a(n):

The _____ is an intermediary in the global market who assumes all risks and sells globally for its own account.The domestic manufacturer usually treats it like a domestic customer.

Individuals and organizations utilizing a global vision to effectively market goods and services across the world are engaged in:

Who offers low-interest loans to developing nations?

DeLouis owns an agency that specializes in bringing international buyers in contact with U.S.companies to facilitate global trade. What type of intermediary is DeLouis?

With _____,a domestic firm assumes an equity position (partial ownership)in a foreign firm to manufacture and/or market the domestic company's goods.