Exam 5: Developing a Global Vision

The European Union accused South Korea of selling ships at a loss in an attempt to push its European rivals out of the market.In other words,South Korea was accused of:

A multinational company that makes a labor-intensive product would be interested in the _____ makeup of countries.Factors such as median age,gender,and literacy rates would determine the success of its global expansion.

GATT,NAFTA,and the EU are all examples of market groupings.

A business thinking of expanding into global markets needs to examine all of the following external environments EXCEPT:

Wataniya Mobile Wataniya Mobile is offering cellular service in the Palestinian territories. It is only the second cellphone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund. The new service is aimed at increasing cellphone penetration, which is only 35%, in this economically challenged area. It has not been easy for Wataniya, though. It took two years to gain the required license from Israel, which controls the Palestinian territories' airwaves and bandwidth required for the service. Even though Wataniya is allowed bandwidth, it has only received 3.8 megahertz of bandwidth from Israel, which is not enough for it to offer 3G mobile services that enable Web browsing and email. -Refer to Wataniya Mobile. Israel's control of licensing and the limitation on the amount of bandwidth allotted to Wataniya Mobile is part of which environment?

Carlos Hernandez owns a company in Miami that purchases products from U.S.manufacturers for export to several countries in Central and South America. Carlos is a(n):

The U.S.government limits the amount of sugar cane that is imported into the country.This is an example of a quota.

Belgian Beer brewer InBev bought Anheuser-Bush for $52 billion.This is an example of a _____.

A U.S.executive had no idea the Japanese go through a very elaborate ritual when exchanging business cards.When he arrived at a meeting in Tokyo,he sat down and tossed some of his business cards across the table at a group of stunned Japanese businesspeople.Due to the U.S.executive's rudeness,the multimillion dollar deal failed.The U.S.executive overlooked the importance of which environmental factor?

Global marketing research is not any more difficult than domestic marketing research.

Vast differences in natural resources create all of the following EXCEPT:

The Victorinox Swiss Army Knife is found all over the world.It is manufactured and marketed similarly to all consumers.Victorinox uses a(n)_____.

Defeet International creates its apparel in North Carolina and sells it domestically and abroad.The company is in which stage of global business?

Which of the following is the latest round of World Trade Organization (WTO)?

Maybelline formulated cosmetics that were designed to complement the complexions of women with various skin types around the world.Which of the marketing mix strategies did Maybelline use?

A(n)_____ is a global intermediary that brings the buyer and seller together.

_____ is a legal process whereby a firm agrees to let another firm use its manufacturing process,trademarks,patents,trade secrets,or other proprietary knowledge in return for a fee or royalty.

Central to any society is a common set of values shared by its citizens that determines what is socially acceptable.Marketers refer to these values collectively as a country's:

The form of global organization that provides the highest potential for return on investment as well as the highest level of risk is contract manufacturing.

Boeing Company Boeing Company has spent more than $100 million to create a major presence in China, complete with a major office complex, a large spare-parts facility, extra training programs for Chinese air crews, and a deal to buy fuselage sections for the 737 from local manufacturers. Asia is the fastest-growing aircraft market in the world. Asian carriers have been a major part of Boeing's sales, and Boeing predicts 40 percent of future air-traffic growth will come from Asia-Pacific travel, and it wants those passengers flying on Boeing jets. So, Boeing is jointly designing and building an American-Japanese-Chinese plane, all to lock out any European, South American, or even Asian threat to its market. To keep the fate of Asian aerospace in its hands, Boeing is steadily broadening its contractual relationship with Japan's three major players, Mitsubishi Heavy Industries, Kawasaki Heavy Industries, and Fuji Heavy Industries. The Japanese "heavies" make part of the airframe of the Boeing 767 and 20 percent of one of Boeing's newest planes, the 777. This strategy should ensure Boeing's dominance in Japan. -Refer to Boeing Company.Boeing has chosen the _____ method of entry into the Chinese market.