Exam 12: Dimensions of Marketing Strategy

If a product is experiencing negative profits and the company is spending a great deal of money on advertising to make consumers aware of the product,the product is most likely in the following life cycle stage:

The financial value placed on an object involved in an exchange is

An example of a product distributed through Channel B,producer to retailer to consumer,is

__________ encourages consumers to make purchases based on emotion,rather than rational considerations about the price.

What is physical distribution?

Retailers generally buy from producers or from other wholesalers and sell to other retailers but not ultimate consumers.

All of the following activities are associated with warehousing goods except

A marketing channel includes all of the following except

New product ideas can come from customers.

What is promotional positioning?

Services are usually distributed through

What are the different levels of market coverage intensity and what products are each level best for?

Successful companies offer at least one dimension of value that surpasses all competitors in meeting customer expectations.

A marketing channel is a group of marketing organizations that move products from producers to consumers.

High-quality items such as musical instruments,sailboats,and airplanes would probably use what distribution coverage?

Effective promotional positioning uses promotion to

A product's profits peak and start to decline during which of the life cycle stages?

Most new product ideas are rejected during the business analysis phase.

What are objectives behind pricing,and what different considerations go into determining the price of a product?

Price discounts are often employed to boost sales.