Question 1

The marketing concept is the basic philosophy that guides all marketing activities.

Accepted Answer

A) True 
 B)False  True

Question 2

Everyone in the organization who interacts with customers must know what customers want.

Accepted Answer

A) True 
 B)False  True

Question 3

Purchasing power,recession,and inflation are associated with

Accepted Answer

A) marketing forces. 
B) social forces. 
C) political forces. 
D) economic forces. 
E) technological forces. 
A) marketing forces. 
B) social forces. 
C) political forces. 
D) economic forces. 
E) technological forces. D

Question 4

Salt,sugar,and many agricultural products are sold using which of the following approaches?

Accepted Answer

A) Concentration 
B) Total-market 
C) Multi-segment 
D) Universal 
E) Focused 
A) Concentration 
B) Total-market 
C) Multi-segment 
D) Universal 
E) Focused

Question 5

Transporting includes warehousing goods.

Accepted Answer

A) True 
 B)False

Question 6

The goal of the marketing concept is

Accepted Answer

A) new product development. 
B) customer satisfaction. 
C) form,place,and time utility. 
D) objective goal setting. 
E) reduced costs. 
A) new product development. 
B) customer satisfaction. 
C) form,place,and time utility. 
D) objective goal setting. 
E) reduced costs.

Question 7

Technological forces do not influence marketing strategy.

Accepted Answer

A) True 
 B)False

Question 8

Why is marketing inherently risky? What kinds of risks are involved in engaging in marketing?

Accepted Answer

Risk is the chance of loss associated wi

Question 9

After the product orientation came the sales orientation of the mid-20th century.Supply exceeded demand and businesspeople and ________ and _________ became the most important marketing activities.

Accepted Answer

A) advertising;selling 
B) product development;distribution 
C) product development;promotion 
D) pricing;promotion 
E) pricing;distribution 
A) advertising;selling 
B) product development;distribution 
C) product development;promotion 
D) pricing;promotion 
E) pricing;distribution

Question 10

The financing function expedites purchases through making credit available.

Accepted Answer

A) True 
 B)False

Question 11

What does Ventura Motors make?

Accepted Answer

A) Trucks 
B) Lawnmowers 
C) Compact cars 
D) Midsize and luxury vehicles 
E) Jets 
A) Trucks 
B) Lawnmowers 
C) Compact cars 
D) Midsize and luxury vehicles 
E) Jets

Question 12

If a company is studying the decision processes and actions of people who purchase and use products,the company is focusing on

Accepted Answer

A) purchase transactions. 
B) customer profiles. 
C) discounting. 
D) its management information system. 
E) buying behavior. 
A) purchase transactions. 
B) customer profiles. 
C) discounting. 
D) its management information system. 
E) buying behavior.

Question 13

What is the problem Ventura Motors is experiencing?

Accepted Answer

A) There is no demand for its cars anymore 
B) Most demand is coming from China,but the company does not have distribution channels established there 
C) Ventura Motors is selling too many cars and cannot keep up 
D) People do not like midsize cars 
E) Its latest model cost more than expected to develop and is selling slowly 
A) There is no demand for its cars anymore 
B) Most demand is coming from China,but the company does not have distribution channels established there 
C) Ventura Motors is selling too many cars and cannot keep up 
D) People do not like midsize cars 
E) Its latest model cost more than expected to develop and is selling slowly

Question 14

Which of the following can be changed quickly to stimulate demand or respond to competitors' actions?

Accepted Answer

A) Product 
B) Place 
C) Promotion 
D) Price 
E) Planning 
A) Product 
B) Place 
C) Promotion 
D) Price 
E) Planning

Question 15

Trying to determine buyers' needs and wants is easy because marketers fully understand what motivates people to buy things.

Accepted Answer

A) True 
 B)False

Question 16

Marketing requires creativity and a consumer focus because the marketing environment can

Accepted Answer

A) Be easy to understand 
B) Remain the same for generations at a time 
C) Change quickly and dramatically 
D) Psychologically complex 
E) Be prone to economic downturns 
A) Be easy to understand 
B) Remain the same for generations at a time 
C) Change quickly and dramatically 
D) Psychologically complex 
E) Be prone to economic downturns

Question 17

The forces in the marketing environment are totally uncontrollable.

Accepted Answer

A) True 
 B)False

Question 18

What is marketing?

Accepted Answer

Marketing is a group of activities desig

Question 19

How can new Internet technologies on online social networking be used in marketing research?

Accepted Answer

New information technologies are changin

Question 20

The public's opinions and attitudes toward living standards,ethics,and the environment are considered

Accepted Answer

A) cultural forces. 
B) marketing forces. 
C) social forces. 
D) economic forces. 
E) regulatory forces. 
A) cultural forces. 
B) marketing forces. 
C) social forces. 
D) economic forces. 
E) regulatory forces.

The marketing concept is the basic philosophy that guides all marketing activities.

Everyone in the organization who interacts with customers must know what customers want.

Purchasing power,recession,and inflation are associated with

Salt,sugar,and many agricultural products are sold using which of the following approaches?

Transporting includes warehousing goods.

The goal of the marketing concept is

Technological forces do not influence marketing strategy.

Why is marketing inherently risky? What kinds of risks are involved in engaging in marketing?

After the product orientation came the sales orientation of the mid-20^th century.Supply exceeded demand and businesspeople and and _ became the most important marketing activities.

The financing function expedites purchases through making credit available.

What does Ventura Motors make?

If a company is studying the decision processes and actions of people who purchase and use products,the company is focusing on

What is the problem Ventura Motors is experiencing?

Which of the following can be changed quickly to stimulate demand or respond to competitors' actions?

Trying to determine buyers' needs and wants is easy because marketers fully understand what motivates people to buy things.

Marketing requires creativity and a consumer focus because the marketing environment can

The forces in the marketing environment are totally uncontrollable.

What is marketing?

How can new Internet technologies on online social networking be used in marketing research?

The public's opinions and attitudes toward living standards,ethics,and the environment are considered

The Dynamics of Business and Economics

Business Ethics and Social Responsibility

Business in a Borderless World

Options for Organizing Business

Small Business, Entrepreneurship, and Franchising

The Nature of Management

Organization, Teamwork, and Communication

Managing Service and Manufacturing Operations

Motivating the Workforce

Managing Human Resources

Dimensions of Marketing Strategy

Digital Marketing and Social Networking

Money and the Financial System

Accounting and Financial Statements

Financial Management and Securities Markets

Filters

Exam 11: Customer Driven Marketing

The marketing concept is the basic philosophy that guides all marketing activities.

Everyone in the organization who interacts with customers must know what customers want.

Purchasing power,recession,and inflation are associated with

Salt,sugar,and many agricultural products are sold using which of the following approaches?

Transporting includes warehousing goods.

The goal of the marketing concept is

Technological forces do not influence marketing strategy.

Why is marketing inherently risky? What kinds of risks are involved in engaging in marketing?

After the product orientation came the sales orientation of the mid-20th century.Supply exceeded demand and businesspeople and ________ and _________ became the most important marketing activities.

The financing function expedites purchases through making credit available.

What does Ventura Motors make?

If a company is studying the decision processes and actions of people who purchase and use products,the company is focusing on

What is the problem Ventura Motors is experiencing?

Which of the following can be changed quickly to stimulate demand or respond to competitors' actions?

Trying to determine buyers' needs and wants is easy because marketers fully understand what motivates people to buy things.

Marketing requires creativity and a consumer focus because the marketing environment can

The forces in the marketing environment are totally uncontrollable.

What is marketing?

How can new Internet technologies on online social networking be used in marketing research?

The public's opinions and attitudes toward living standards,ethics,and the environment are considered

The Dynamics of Business and Economics

Business Ethics and Social Responsibility

Business in a Borderless World

Options for Organizing Business

Small Business, Entrepreneurship, and Franchising

The Nature of Management

Organization, Teamwork, and Communication

Managing Service and Manufacturing Operations

Motivating the Workforce

Managing Human Resources

Dimensions of Marketing Strategy

Digital Marketing and Social Networking

Money and the Financial System

Accounting and Financial Statements

Financial Management and Securities Markets

Filters

After the product orientation came the sales orientation of the mid-20^th century.Supply exceeded demand and businesspeople and and _ became the most important marketing activities.