Exam 6: Defining the Product Offering

Translating product levels into managerial decisions is an important exercise for marketers.________ refers to having an awareness of why consumers buy and use a product.

The most common definition of product is that it is the tangible aspect of an exchange between a buyer and seller.

Kristen noticed her retail store at the hockey arena had few clothes in colors and designs that were attractive to female teens.She ordered a shipment for this market.This is an example of which method of connecting target markets with product innovations?

At the heart of service delivery for a sports teams is

Sports apps for smartphones and tablets are being used by fans in the following ways except

What are the different types of marketing innovations? Give examples of each in the sports industry.

Approaches marketers use to connect target markets with new or revamped products include the following except

Continuous and dynamically continuous innovations are considered evolutionary because they

Live streaming of games and events is being offered on the Internet in both free and for-pay business models.

To make an innovation relevant,marketers can use such words as "unique,new,or improved" to convey that the innovation is actually real.

Translating product levels into managerial decisions is an important exercise for marketers.________ is a managerial response to the actual product.

In terms of using the levels of a product to create customer value,the ________ level provides the extras that sports marketers include to increase fan engagement and excitement.

Alexis has been charged with the responsibility of marketing a product innovation.The logical starting place is

Translating product levels into managerial decisions involves the following except

In the case of sports teams,the service that is delivered is sports entertainment.

Which of the following is most likely considered the next frontier of digital sports products?

In the next advertising campaign,Erin plans to focus on the benefits provided by the sports team for which she is marketing director.This is an example of the ________ product level.

In terms of brand leveraging strategies,cross-marketing with another sport would be a good approach for which method of connecting target markets with product innovations?

Discuss the managerial implications of the three levels of a product.

In terms of brand leveraging strategies,Kristen has decided to market her women's basketball team by reaching out to fans of men's basketball.This illustrates which approach of connecting target markets to product innovations?