Exam 6: Defining the Product Offering

One avenue in which smartphone apps can generate revenue for a sports property is through

Identify the levels of a product and explain each level.

Perhaps the most marketable product component a sports property can leverage is the

While consumers control the acceptance or rejection of a product innovation,managers can develop product offerings and corresponding marketing mix decisions to improve the odds of a successful adoption.

In sports,an example of a ________ is the Ultimate Fighting Championship (UFC).

Because of Jeremy's job,he cannot always attend Denver Broncos football games or watch them on TV.Which of the following would most likely enable Jeremy to watch ongoing Broncos games from his computer at work?

The following would be classified as services except

In the next advertising campaign,Jeff plans to focus on the value-added features of the sports team for which he is marketing director.This is an example of the ________ product level.

Digital products benefit consumers by giving them

Sports marketers are constrained in managing the ________ and therefore must adapt to the rules of the game or sport.

What is the least risky aspect of creating marketing programs around individual players?

From the viewpoint of fans,digital experience products include the following except

The benefit or point of difference an innovation offers compared to an existing alternative is

Discontinuous innovations are considered revolutionary because they

The goal of managing the ________ is to understand why consumers make a sports consumption decision and to develop insights into the outcomes customers wish to attain from buying and consuming sports.

While all the personalities associated with a sports property can be part of a marketing campaign,the strongest brand asset is the

Sponsorships are a tangible element of the product marketed by sports properties.

What are three approaches for connecting target markets with products?

To be successful with sports marketing,marketers must be willing to take some risks and experiment with marketing the

For innovation adoption,stimulating product trial,or first-time use,is a major task facing marketers.