Exam 6: Defining the Product Offering

A restaurant instead of regular concession stands at a sports property adds value in the form of quality and food variety,and it represents an augmented product offering.

The influences on the adoption of a new innovation include the following except

A fireworks show after a minor league baseball game is an example of the core product.

Which types of innovations are considered revolutionary?

In terms of the levels of a product,marketers have the most flexibility to engage fans and boost attendance at events with the ________ level.

Maria is responsible for developing a new advertising campaign for a football team.She believes focusing on the various social reasons for attending games will draw more fans.This is an example of the ________ product level.

The following can be used by the Miami Heat basketball team to make the service more tangible except the

The following statements about augmented products are true except that they

For a sports property,the tangible component of the product that is offered to consumers is the

The expansion of arena football into a new market is an example of a

For sports marketing,an innovation is defined as the ability to deliver new value for a sports brand.

The rate of failure for new products is between ________ percent

The type of innovation that has the least amount of "new value" is

The following are examples of augmented product offerings at a football game except

In terms of brand leveraging strategies,brand licensing is a good approach for which method of connecting target markets with product innovations?

An innovation is relevant only if it is relevant to the sports property.

Common support services for sports teams include the following except

Translating product levels into managerial decisions is an important exercise for marketers.When it comes to the augmented level of a product,marketers must be willing to

Which strategy for connecting target markets with product innovations is most likely the riskiest?

The definition of innovation applied to sports products is the ability to