Exam 6: Defining the Product Offering

Which professional sports organization has the smallest fan base within the Hispanic market?

In sports marketing,the term product is used to describe all of the following except a(n)

For a new innovation to be adopted,it must possess the following characteristics of relative advantage except being

Types of innovation include the following except

The more complex an innovation,the less likely consumers will adopt it and the riskier it is for a sports property.

In terms of the levels of a product,marketers have the least flexibility to engage fans and boost attendance at events with the ________ level.

The benefits provided by a product are considered part of the actual product.

For innovations in sports,marketers use the following tactics except

In terms of using the levels of a product to create customer value,the ________ level influences the satisfaction of customer need states.

The levels of a product include the following except

The addition of instant replay in Major League Baseball would be an example of a

The most common tangible element of a sponsorship agreement is

In terms of using the levels of a product to create customer value,the ________ level is involved in the delivery of the product.

How do smartphone apps primarily benefit sports properties?

In sports products,________ are often variations of a core product that contain too many unique attributes to be considered minor innovations.

Mark doesn't see arena football as fitting into his idea of how football should be played,so he has no desire to even go to a game.This is the ________ element of innovation adoption.

Most new products are ________ because minor changes or adaptations are less risky to bring to market.

Which of the following consists of the features that enhance the value that buyers receive from consuming a sporting event?

Dylan believes by adding a tailgating area near the college football stadium,attendance at games and fan involvement will increase.This is an example of the ________ product level.

New products that are relatively minor adaptations of existing products are classified as