Question 1

Of the following areas of green marketing and environmental concern,the one of most interest to sports properties is

Accepted Answer

A) recycling materials 
B) green construction materials 
C) green cleaning supplies 
D) energy consumption 
A) recycling materials 
B) green construction materials 
C) green cleaning supplies 
D) energy consumption D

Question 2

Head-to-head competitors such as the Los Angeles Lakers and the Los Angeles Clippers (both NBA teams in Los Angeles)are considered

Accepted Answer

A) generic competitors 
B) brand competitors 
C) price competitors 
D) category competitors 
A) generic competitors 
B) brand competitors 
C) price competitors 
D) category competitors B

Question 3

Advantages of using secondary data include the following except

Accepted Answer

A) lower costs than primary data 
B) fast and easy access 
C) applicability to specific situations 
D) excellent starting point 
A) lower costs than primary data 
B) fast and easy access 
C) applicability to specific situations 
D) excellent starting point C

Question 4

In terms of social responsibility,an area that many professional teams have become involved is

Accepted Answer

A) youth programs 
B) recycling 
C) heart disease awareness 
D) disaster assistance 
A) youth programs 
B) recycling 
C) heart disease awareness 
D) disaster assistance

Question 5

What types of information can marketers obtain from a customer relationship management system (CRM)? How do CRM systems collect such information? How can this information be used?

Accepted Answer

Customers can be identified based on dem

Question 6

A good starting point for identifying the strengths and weaknesses of a sports brand is

Accepted Answer

A) determining the target markets of the sports property 
B) evaluating the mission statement and marketing objectives 
C) reviewing the performance of the marketing mix elements 
D) analyzing the past year's marketing communications plan 
A) determining the target markets of the sports property 
B) evaluating the mission statement and marketing objectives 
C) reviewing the performance of the marketing mix elements 
D) analyzing the past year's marketing communications plan

Question 7

Sociodemographic trends that have recently impacted marketing of sports include the following except

Accepted Answer

A) aging population 
B) geographic changes in different U.S.regions 
C) demand for social responsibility 
D) increased buying power of Millennials 
A) aging population 
B) geographic changes in different U.S.regions 
C) demand for social responsibility 
D) increased buying power of Millennials

Question 8

The following are characteristics of goals except

Accepted Answer

A) broadly state what an organization wants to be,do,or become 
B) clarify the outcomes of investing in marketing activities 
C) show a lack of specificity and accountability 
D) connect the marketing function with the organization's mission 
A) broadly state what an organization wants to be,do,or become 
B) clarify the outcomes of investing in marketing activities 
C) show a lack of specificity and accountability 
D) connect the marketing function with the organization's mission

Question 9

A situation analysis is a snapshot at a particular point in time.

Accepted Answer

A) True 
 B)False

Question 10

Primary data represents information that already exists and could be used in the evaluation of the marketing environment.

Accepted Answer

A) True 
 B)False

Question 11

People in the U.S.have more hours of leisure time than people in other industrialized nations.

Accepted Answer

A) True 
 B)False

Question 12

The fourth step in the strategic planning process is to

Accepted Answer

A) set goals and objectives 
B) develop a strategic plan 
C) conduct a situation analysis 
D) gather information 
A) set goals and objectives 
B) develop a strategic plan 
C) conduct a situation analysis 
D) gather information

Question 13

All of the following could be examples of strengths in a SWOT analysis except

Accepted Answer

A) high employee turnover 
B) high brand awareness 
C) brand loyal customers 
D) facilities 
A) high employee turnover 
B) high brand awareness 
C) brand loyal customers 
D) facilities

Question 14

Melissa has been hired as a mystery shopper for a professional hockey team to evaluate the quality of service at the arena.This approach is an example of which primary research method?

Accepted Answer

A) focus group 
B) survey 
C) observation 
D) syndicated 
A) focus group 
B) survey 
C) observation 
D) syndicated

Question 15

Because only 35% of women follows sports closely or somewhat closely,they are not a viable market for sports brands.

Accepted Answer

A) True 
 B)False

Question 16

Danielle is trying to decide if she should go to the Dallas Mavericks basketball game or if she should spend the money on a new backpack she needs for college.This illustrates

Accepted Answer

A) generic competition 
B) brand competition 
C) price competition 
D) category competition 
A) generic competition 
B) brand competition 
C) price competition 
D) category competition

Question 17

Frequently used sources of secondary data to sports marketers include the following except

Accepted Answer

A) CRM systems 
B) focus groups of fans 
C) U)S.Census 
D) social media buzz 
A) CRM systems 
B) focus groups of fans 
C) U)S.Census 
D) social media buzz

Question 18

In using the concept of MAC (match,avoid,and convert),the ideal starting point should be to

Accepted Answer

A) match strengths with external opportunities 
B) turn threats into strengths 
C) avoid exposure to weaknesses or threats 
D) convert weaknesses into strengths 
A) match strengths with external opportunities 
B) turn threats into strengths 
C) avoid exposure to weaknesses or threats 
D) convert weaknesses into strengths

Question 19

A focus group typically consists of ________ individuals.

Accepted Answer

A) 2 to 4 
B) 4 to 6 
C) 6 to 12 
D) 12 to 24 
A) 2 to 4 
B) 4 to 6 
C) 6 to 12 
D) 12 to 24

Question 20

Chelsea needs to collect data on the income levels,race,gender,and types of household for the Phoenix area.The best secondary source for this information would be

Accepted Answer

A) the company's CRM system 
B) U)S.Census Bureau 
C) syndicated data research firms 
D) professional or industry publications 
A) the company's CRM system 
B) U)S.Census Bureau 
C) syndicated data research firms 
D) professional or industry publications

Of the following areas of green marketing and environmental concern,the one of most interest to sports properties is

Head-to-head competitors such as the Los Angeles Lakers and the Los Angeles Clippers (both NBA teams in Los Angeles)are considered

Advantages of using secondary data include the following except

In terms of social responsibility,an area that many professional teams have become involved is

What types of information can marketers obtain from a customer relationship management system (CRM)? How do CRM systems collect such information? How can this information be used?

A good starting point for identifying the strengths and weaknesses of a sports brand is

Sociodemographic trends that have recently impacted marketing of sports include the following except

The following are characteristics of goals except

A situation analysis is a snapshot at a particular point in time.

Primary data represents information that already exists and could be used in the evaluation of the marketing environment.

People in the U.S.have more hours of leisure time than people in other industrialized nations.

The fourth step in the strategic planning process is to

All of the following could be examples of strengths in a SWOT analysis except

Melissa has been hired as a mystery shopper for a professional hockey team to evaluate the quality of service at the arena.This approach is an example of which primary research method?

Because only 35% of women follows sports closely or somewhat closely,they are not a viable market for sports brands.

Danielle is trying to decide if she should go to the Dallas Mavericks basketball game or if she should spend the money on a new backpack she needs for college.This illustrates

Frequently used sources of secondary data to sports marketers include the following except

In using the concept of MAC (match,avoid,and convert),the ideal starting point should be to

A focus group typically consists of ________ individuals.

Chelsea needs to collect data on the income levels,race,gender,and types of household for the Phoenix area.The best secondary source for this information would be

Sports Meet Marketing

Examining Sports Entertainment Consumption

Segmenting Audiences for Sports

Building a Relevant Brand

Defining the Product Offering

Tapping Into Passion Through Experiential Marketing

Planning the Brand Storycommunications Strategy

Creating the Brand Storycommunications Campaigns

Telling the Brand Storycommunications Channels

Leveraging Sports Brands Through Sponsorship-Linked Marketing

Measuring Sports Brands Through Sponsorship-Linked Marketing

Living the Brand Promise: Delivery of Sports Experiences

Preparing Future Sports Marketers

Filters

Exam 3: Understanding the Marketing Environment

Of the following areas of green marketing and environmental concern,the one of most interest to sports properties is

Head-to-head competitors such as the Los Angeles Lakers and the Los Angeles Clippers (both NBA teams in Los Angeles)are considered

Advantages of using secondary data include the following except

In terms of social responsibility,an area that many professional teams have become involved is

What types of information can marketers obtain from a customer relationship management system (CRM)? How do CRM systems collect such information? How can this information be used?

A good starting point for identifying the strengths and weaknesses of a sports brand is

Sociodemographic trends that have recently impacted marketing of sports include the following except

The following are characteristics of goals except

A situation analysis is a snapshot at a particular point in time.

Primary data represents information that already exists and could be used in the evaluation of the marketing environment.

People in the U.S.have more hours of leisure time than people in other industrialized nations.

The fourth step in the strategic planning process is to

All of the following could be examples of strengths in a SWOT analysis except

Melissa has been hired as a mystery shopper for a professional hockey team to evaluate the quality of service at the arena.This approach is an example of which primary research method?

Because only 35% of women follows sports closely or somewhat closely,they are not a viable market for sports brands.

Danielle is trying to decide if she should go to the Dallas Mavericks basketball game or if she should spend the money on a new backpack she needs for college.This illustrates

Frequently used sources of secondary data to sports marketers include the following except

In using the concept of MAC (match,avoid,and convert),the ideal starting point should be to

A focus group typically consists of ________ individuals.

Chelsea needs to collect data on the income levels,race,gender,and types of household for the Phoenix area.The best secondary source for this information would be

Sports Meet Marketing

Examining Sports Entertainment Consumption

Segmenting Audiences for Sports

Building a Relevant Brand

Defining the Product Offering

Tapping Into Passion Through Experiential Marketing

Planning the Brand Storycommunications Strategy

Creating the Brand Storycommunications Campaigns

Telling the Brand Storycommunications Channels

Leveraging Sports Brands Through Sponsorship-Linked Marketing

Measuring Sports Brands Through Sponsorship-Linked Marketing

Living the Brand Promise: Delivery of Sports Experiences

Preparing Future Sports Marketers

Filters