Question 1

The leader in regional sports networks (RSNs)is

Accepted Answer

A) ESPN 
B) NBC 
C) YES 
D) Fox Sports 
A) ESPN 
B) NBC 
C) YES 
D) Fox Sports

Question 2

According to Maslow's hierarchy of needs theory,physiological needs include

Accepted Answer

A) comfort and security 
B) relationships with family,friends and others 
C) confidence,achievement,and respect of others 
D) food,rest,and other basic needs 
A) comfort and security 
B) relationships with family,friends and others 
C) confidence,achievement,and respect of others 
D) food,rest,and other basic needs

Question 3

Through research of users,Becky found that 70% of season ticket holders lived within 30 miles of the stadium and 40% lived within three different counties.These descriptors would best be classified as

Accepted Answer

A) demographic 
B) geographic 
C) socioeconomic 
D) psychographic 
A) demographic 
B) geographic 
C) socioeconomic 
D) psychographic

The leader in regional sports networks (RSNs)is

According to Maslow's hierarchy of needs theory,physiological needs include

Through research of users,Becky found that 70% of season ticket holders lived within 30 miles of the stadium and 40% lived within three different counties.These descriptors would best be classified as

Sports Meet Marketing

Examining Sports Entertainment Consumption

Understanding the Marketing Environment

Building a Relevant Brand

Defining the Product Offering

Tapping Into Passion Through Experiential Marketing

Planning the Brand Storycommunications Strategy

Creating the Brand Storycommunications Campaigns

Telling the Brand Storycommunications Channels

Leveraging Sports Brands Through Sponsorship-Linked Marketing

Measuring Sports Brands Through Sponsorship-Linked Marketing

Living the Brand Promise: Delivery of Sports Experiences

Preparing Future Sports Marketers

Filters

Exam 4: Segmenting Audiences for Sports

The leader in regional sports networks (RSNs)is

According to Maslow's hierarchy of needs theory,physiological needs include

Through research of users,Becky found that 70% of season ticket holders lived within 30 miles of the stadium and 40% lived within three different counties.These descriptors would best be classified as

Sports Meet Marketing

Examining Sports Entertainment Consumption

Understanding the Marketing Environment

Building a Relevant Brand

Defining the Product Offering

Tapping Into Passion Through Experiential Marketing

Planning the Brand Storycommunications Strategy

Creating the Brand Storycommunications Campaigns

Telling the Brand Storycommunications Channels

Leveraging Sports Brands Through Sponsorship-Linked Marketing

Measuring Sports Brands Through Sponsorship-Linked Marketing

Living the Brand Promise: Delivery of Sports Experiences

Preparing Future Sports Marketers

Filters