Exam 4: Segmenting Audiences for Sports

What is market segmentation?

A study by Pew Research found that ________ of Americans follow sports closely or somewhat closely.

In terms of communication channels,________ advertising is projected to grow from 17% of the total media advertising budget to 26% by 2015.

Ben is responsible for locating sponsors for a World Wrestling Foundation event.He has contacted the local football team and the local TV station for names of companies that either were sponsors of these events or advertised at these events.This is an example of the segmentation of sponsorships by targeting a specific

Once market segments have been identified,the primary challenge for a sports property is to

Tiffany wants to strengthen relationships with her primary clients,so she has decided to purchase a sponsorship package with the local football team.This is an example of a business purchase decision based on

Segmentation approaches for ticket sales include the following approaches except

Business markets can be segmented based on behavior,and the primary behavior variable of interest is

Describe the ways segmentation can be applied to licensed merchandise.

Which term refers to a specific platform that can be used to deliver a message to an audience?

Socioeconomic characteristics of a market segment include the following except

Consumer behavior is driven by motivation to receive certain benefits or outcomes from a product or service.

According to an ESPN poll,the preferred source of information about a sport is

Segmenting audiences for licensed merchandise can be done using the following approaches except targeting

Research by the Atlanta Braves found the following distinctive market segments except

Because of the nature of sports,it is difficult to describe a sport's audience in terms of demographic characteristics.

Brian is the marketing manager for a professional football team.He offered all season ticket holders the opportunity to meet the coaches and star players during a special autograph session two hours before the session went public.This is an example of applying segmentation to

Recognizing market segmentation as a(n)________ means that organizations are capable of modifying their targeting strategy as changes in the market are observed.

Tom received 4 tickets from his boss to the Dallas Cowboys football game for the excellent work he performed on a contract bid for a local Dallas business.This is an example of a B2B sports consumption decision based on

Heather has segmented all of the individuals in her database into four categories according to how many game tickets they purchased last year.This is an example of ________ segmentation.