Exam 4: Segmenting Audiences for Sports

Victoria has played tennis since she was 9 years old.When an opportunity came to sponsor the local college tennis team,Victoria immediately signed the company up for the sponsorship.Out of the 40 employees in the company,only one employee other than Victoria has any interest in tennis.This is an example of a B2B sports consumption decision based on

Alyssa is developing a new marketing plan to reach out to female fans who are attending games.She noticed the number of females has increased by 30% and very few are wearing any type of team-licensed merchandise.This is a segmentation approach of

Explain how communication touchpoints have changed from mass mediums to digital.

What objectives do businesses cite for making sports consumption decisions?

If the best way to reach Cody and other customers like him is with word-of-mouth,the best media vehicle likely is

Brian is planning a special marketing campaign to market the team's licensed apparel to individuals who have purchased season tickets or multiple-game ticket packages.This is a segmentation approach of

The two marketing objectives frequently identified by sponsors for B2B sports consumption are

What is the least likely purchase motivation in a B2B market?

With an ABC analysis of segmenting business customers,the "B" customer is

In evaluating a B2B buying decision,a company will likely compare the outcome to objectives that were established prior to the purchase.

Jordan usually attends one or two basketball games a year.He received a phone call from the Minnesota Timberwolves offering him a 35% discount if he purchased a season ticket or a 20% discount on a 20-game package.This is an example of the Timberwolves using a segmentation approach of

In segmenting business markets based on behavior,the two most common variables used are dollar value of revenue generated and size of advertising and sponsorship budget.

Of the traditional mass media,the sharpest decline in advertising expenditures in the future is anticipated to be for

Kelsey has decided to purchase a sponsorship package with the local hockey team because she thinks it will boost morale for her company's employees.This is an example of a business purchase decision based on

Which term refers to all of the individuals who might be within a media vehicle's audience?

Variables that classify individuals on the basis of personal values they hold,hobbies and interests,and lifestyle are called

Segmenting consumers based on frequency,volume,and dollar amount of purchases is known as ________ segmentation.

When designing marketing messages,it is most important to focus on a specific attribute of a sports product that is important to the target audience.

Spectator sports and experiential events are typically marketed to meet the target market's

Jasmine has been hired as the marketing director for a professional hockey team responsible for business customers.Which of the following will Jasmine most likely experience as she works in B2B marketing?