Exam 4: Segmenting Audiences for Sports

The St.Louis Cardinals baseball team decided to market sponsorship opportunities to states outside of Missouri where the team is located.This is an example of the Cardinals using a segmentation approach of

With an ABC analysis of segmenting business customers,the "A" customer is

Types of sports media products that benefit from segmentation application include the following except

Discuss the differences between B2C and B2B marketing.

Light or casual fantasy game players are most likely an attractive market for some websites because they are

Kevin enjoys playing tennis and racquetball.He also has an interest in camping and hiking.These characteristics of Kevin are classified as

Marketing is a default strategy because it is a process that can be used to identify the most relevant audiences a sports property can serve.

A measure of the number of persons who are exposed by a media vehicle who are also part of the target market is known as

Social networking sites are an attractive medium for sports properties because of their ability to reach teens and young adults.

When Aaron analyzed the zip codes of individuals who had purchased tickets for the last three games,he noticed a high percentage from 5 different zip codes.Based on this information,he developed a mailer to send to these individuals offering them a special discount on licensed merchandise.This is a segmentation approach of

Targeted reach is a measure of the number of persons who are

Psychographic variables classify individuals using the following except

When sales of licensed merchandise declined,Christina decided to expand the market by advertising the merchandise in nearby cities This is a segmentation approach of

While it is tempting for marketers to focus on the heavy users of a product,it is important to target at least some marketing efforts at non-users,light users,and moderate users.

Which of the following questions is least useful when segmenting consumer audiences?

Businesses often make sports consumption decisions based on meeting a specific objective.Most B2B purchasing decisions are based on

The task of breaking through an environment of intense competition for consumers' discretionary incomes decreases the importance of identifying relevant customer segments.

According to Maslow's hierarchy of needs theory,social needs needs include

Describe the ways segmentation can be applied to sponsorships.

Through research of users,Kyle found that one target market for his sports property was primarily males in the 30-50 age group with children in their teens or out of the home already.These descriptors would be classified as