Question 1

Subcultures,which are segments within a culture,tend to transfer their beliefs and values from generation to generation.

Accepted Answer

A) True 
 B)False

Question 2

The immediate images that the name Oz creates for a fan of Ozzie Osborne's music and a fan of The Wizard of Oz are very different.The screen-building process has created different _____ for the two individuals.

Accepted Answer

A)  blocking functions 
B)  stimulus/response stereotypes 
C)  habitual perceptions 
D)  attitudinal awareness 
E)  mental files 
A)  blocking functions 
B)  stimulus/response stereotypes 
C)  habitual perceptions 
D)  attitudinal awareness 
E)  mental files

Question 3

What are three most important interpersonal influences and what do they affect?

Accepted Answer

Important interpersonal influe

Question 4

Kate is looking forward to spending two weeks in Hawaii having fun.However,one week before the trip,Kate's car breaks down,and she has to spend her vacation money on repairs.Kate's desire for a luxurious vacation is produced by a(n)_____ motive,while the necessity of paying for car repairs is an example of a _____ motive.

Accepted Answer

A)  positively originated; negatively originated 
B)  transformational; transactional 
C)  informational; transformational 
D)  negatively originated; positively originated 
E)  informational; transactional 
A)  positively originated; negatively originated 
B)  transformational; transactional 
C)  informational; transformational 
D)  negatively originated; positively originated 
E)  informational; transactional

Question 5

In the special bride edition of Martha Stewart Living magazine,its editors describe the latest trends in weddings and give advice on how to create the perfect wedding.In this situation,the editors of the magazine could be considered

Accepted Answer

A)  opinion leaders. 
B)  reinforcers. 
C)  a reference point. 
D)  selective communicators. 
E)  negative motivators. 
A)  opinion leaders. 
B)  reinforcers. 
C)  a reference point. 
D)  selective communicators. 
E)  negative motivators.

Question 6

Contrast cognitive learning with conditioned learning.

Accepted Answer

The cognitive theory views learning as a

Question 7

Informational motives are the negatively originated motives,such as problem removal or problem avoidance.

Accepted Answer

A) True 
 B)False

Question 8

The FCB grid is used to determine how personal and nonpersonal factors influence consumer behavior.

Accepted Answer

A) True 
 B)False

Question 9

Choosing a credible spokesperson requires understanding the tastes and interests of the company's target market.

Accepted Answer

A) True 
 B)False

Question 10

Considering the Elaboration Likelihood Model,which of the following purchases would most likely involve the central route to persuasion?

Accepted Answer

A)  a Mother's Day card 
B)  a box of paper clips 
C)  a bag of Lays potato chips 
D)  a carton of eggs 
E)  a McDonald's Happy Meal 
A)  a Mother's Day card 
B)  a box of paper clips 
C)  a bag of Lays potato chips 
D)  a carton of eggs 
E)  a McDonald's Happy Meal

Question 11

_____ are groups of people we try to emulate or whose approval concerns us.

Accepted Answer

A)  Approval centers 
B)  Emulation groups 
C)  Norm standard bearers 
D)  Cultural norms 
E)  Reference groups 
A)  Approval centers 
B)  Emulation groups 
C)  Norm standard bearers 
D)  Cultural norms 
E)  Reference groups

Question 12

Which of the following is an example of an interpersonal influence that would affect the purchase of an IRA (Individual Retirement Account)?

Accepted Answer

A)  the individual's tax bracket 
B)  the IRA fund that family members use 
C)  the current economic environment 
D)  the time of year the IRA is being purchased 
E)  the level of fees charged by the plan 
A)  the individual's tax bracket 
B)  the IRA fund that family members use 
C)  the current economic environment 
D)  the time of year the IRA is being purchased 
E)  the level of fees charged by the plan

Question 13

The _____ depicts the degrees and kinds of involvement a consumer brings to the purchase decision for different products.

Accepted Answer

A)  basic consumer decision model 
B)  FCB grid 
C)  traditional model of consumer involvement 
D)  Kim-Lord grid 
E)  continuum of purchase expectations 
A)  basic consumer decision model 
B)  FCB grid 
C)  traditional model of consumer involvement 
D)  Kim-Lord grid 
E)  continuum of purchase expectations

Question 14

Taking into account the Elaboration Likelihood Model,which of the following purchases would most likely involve the peripheral route to persuasion?

Accepted Answer

A)  a wedding dress 
B)  a Mediterranean cruise 
C)  a can of soda 
D)  an infant car seat 
E)  a set of golf clubs 
A)  a wedding dress 
B)  a Mediterranean cruise 
C)  a can of soda 
D)  an infant car seat 
E)  a set of golf clubs

Question 15

Why is it important for marketers to realize that consumers have limited memories?

Accepted Answer

Memory is a limited resource,and one sus

Question 16

As Ross has a keen sense of smell and an extraordinary sense of taste,it can be said that his physiological screens are superior to what most people have.

Accepted Answer

A) True 
 B)False

Question 17

In terms of the human communication process model,what role does the sponsor of the advertisement play?

Accepted Answer

A)  feedback 
B)  channel 
C)  message 
D)  receiver 
E)  source 
A)  feedback 
B)  channel 
C)  message 
D)  receiver 
E)  source

Question 18

Maslow's hierarchy of needs helps researchers

Accepted Answer

A)  create habit-breaking attitudes. 
B)  learn how to control selective perception. 
C)  understand how culture influences consumer behavior. 
D)  control the amount and type of feedback. 
E)  better understand what motivates consumers. 
A)  create habit-breaking attitudes. 
B)  learn how to control selective perception. 
C)  understand how culture influences consumer behavior. 
D)  control the amount and type of feedback. 
E)  better understand what motivates consumers.

Question 19

Once a month,Morgan buys a case of wine.She will buy either the Charles Shaw brand,the Livingston brand,or the Sutter Home brand because she knows that these three brands are inexpensive and tasty.Inexpensive and tasty would be classified as her

Accepted Answer

A)  peripheral responses. 
B)  selective tools. 
C)  evaluative criteria. 
D)  evoked set. 
E)  acquired attitude. 
A)  peripheral responses. 
B)  selective tools. 
C)  evaluative criteria. 
D)  evoked set. 
E)  acquired attitude.

Question 20

The source for the Nissan Maxima ad in Fortune magazine is the copywriter and the art director who created the ad.

Accepted Answer

A) True 
 B)False

Subcultures,which are segments within a culture,tend to transfer their beliefs and values from generation to generation.

The immediate images that the name Oz creates for a fan of Ozzie Osborne's music and a fan of The Wizard of Oz are very different.The screen-building process has created different _____ for the two individuals.

What are three most important interpersonal influences and what do they affect?

In the special bride edition of Martha Stewart Living magazine,its editors describe the latest trends in weddings and give advice on how to create the perfect wedding.In this situation,the editors of the magazine could be considered

Contrast cognitive learning with conditioned learning.

Informational motives are the negatively originated motives,such as problem removal or problem avoidance.

The FCB grid is used to determine how personal and nonpersonal factors influence consumer behavior.

Choosing a credible spokesperson requires understanding the tastes and interests of the company's target market.

Considering the Elaboration Likelihood Model,which of the following purchases would most likely involve the central route to persuasion?

_____ are groups of people we try to emulate or whose approval concerns us.

Which of the following is an example of an interpersonal influence that would affect the purchase of an IRA (Individual Retirement Account)?

The _____ depicts the degrees and kinds of involvement a consumer brings to the purchase decision for different products.

Taking into account the Elaboration Likelihood Model,which of the following purchases would most likely involve the peripheral route to persuasion?

Why is it important for marketers to realize that consumers have limited memories?

As Ross has a keen sense of smell and an extraordinary sense of taste,it can be said that his physiological screens are superior to what most people have.

In terms of the human communication process model,what role does the sponsor of the advertisement play?

Maslow's hierarchy of needs helps researchers

Once a month,Morgan buys a case of wine.She will buy either the Charles Shaw brand,the Livingston brand,or the Sutter Home brand because she knows that these three brands are inexpensive and tasty.Inexpensive and tasty would be classified as her

The source for the Nissan Maxima ad in Fortune magazine is the copywriter and the art director who created the ad.

Out-Of-Home, Direct-Mail, and Promotional Products

The Environment of Advertising

The Business of Advertising

Targeting and the Marketing Mix

Account Planning and Research

Marketing,Advertising,and Imc Planning

Creating Ads: Strategy and Process

Creative Execution: Art and Copy

Print Advertising

Broadcast,Cable,Digital,and Satellite Media: Television and Radio

Digital Interactive Media

Out-Of-Home,Direct-Mail,and Promotional Products

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters

Exam 5: Communication and Consumer Behavior

Subcultures,which are segments within a culture,tend to transfer their beliefs and values from generation to generation.

The immediate images that the name Oz creates for a fan of Ozzie Osborne's music and a fan of The Wizard of Oz are very different.The screen-building process has created different _____ for the two individuals.

What are three most important interpersonal influences and what do they affect?

In the special bride edition of Martha Stewart Living magazine,its editors describe the latest trends in weddings and give advice on how to create the perfect wedding.In this situation,the editors of the magazine could be considered

Contrast cognitive learning with conditioned learning.

Informational motives are the negatively originated motives,such as problem removal or problem avoidance.

The FCB grid is used to determine how personal and nonpersonal factors influence consumer behavior.

Choosing a credible spokesperson requires understanding the tastes and interests of the company's target market.

Considering the Elaboration Likelihood Model,which of the following purchases would most likely involve the central route to persuasion?

_____ are groups of people we try to emulate or whose approval concerns us.

Which of the following is an example of an interpersonal influence that would affect the purchase of an IRA (Individual Retirement Account)?

The _____ depicts the degrees and kinds of involvement a consumer brings to the purchase decision for different products.

Taking into account the Elaboration Likelihood Model,which of the following purchases would most likely involve the peripheral route to persuasion?

Why is it important for marketers to realize that consumers have limited memories?

As Ross has a keen sense of smell and an extraordinary sense of taste,it can be said that his physiological screens are superior to what most people have.

In terms of the human communication process model,what role does the sponsor of the advertisement play?

Maslow's hierarchy of needs helps researchers

Once a month,Morgan buys a case of wine.She will buy either the Charles Shaw brand,the Livingston brand,or the Sutter Home brand because she knows that these three brands are inexpensive and tasty.Inexpensive and tasty would be classified as her

The source for the Nissan Maxima ad in Fortune magazine is the copywriter and the art director who created the ad.

Out-Of-Home, Direct-Mail, and Promotional Products

The Environment of Advertising

The Business of Advertising

Targeting and the Marketing Mix

Account Planning and Research

Marketing,Advertising,and Imc Planning

Creating Ads: Strategy and Process

Creative Execution: Art and Copy

Print Advertising

Broadcast,Cable,Digital,and Satellite Media: Television and Radio

Digital Interactive Media

Out-Of-Home,Direct-Mail,and Promotional Products

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters