Exam 5: Communication and Consumer Behavior

At a wine tasting,Joni sees a case of blue bottles of wine and,intrigued by the color,decides to try a glass.It tastes slightly sweet to her and she decides to buy a whole case.Hermina notices the same brand of wine,but to her it tastes more bitter than sweet,so she keeps looking around the store.Their difference in behavior most likely occurs because of their differing

What is the first step in the basic consumer decision process?

What are the two broad categories of learning theories used by most advertisers?

In a study in the Netherlands,Belgium,and Germany,respondents were asked to rate imported meat against locally produced meat.In all cases,locally produced meat was rated much higher even though the meat from all three nations is virtually indistinguishable by sight,taste,or smell._____ screens based on learned factors most likely led to this perceived differences.

List the elements of the human communication process model and briefly describe each.

When Diego sees the red price tag on a snowboard at REI,he is responding to a stimulus.

Define consumer behavior.

Destini Heavy-Runner is looking to diversify her investments.She talks to her grandmother and then reads up on several companies she might buy stock in before discussing them with her financial advisor.Which of the following best describes the method Destini is using to learn more about her investing options?

According to the _____,people strive to justify their behavior by reducing the degree to which their beliefs or impressions are inconsistent with reality.

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants.

_____ are needs that we learn during our lifetime.

Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement?

The acquired mental position we hold regarding some idea or object is called a(n)

Which of the following is an example of habit acquisition?

_____ is the personalized way we sense,interpret,and comprehend various stimuli.

What are the three positively originated (transformational)motives?

Consumer concern about food contamination from pathogenic bacteria is generally nonexistent because most people view food safety as a government issue.The element of perception responsible for this interpretation is called

Why does the Organization of American Milk Processing use a variety of different celebrities in its "Got Milk" ad campaign?

Gopal bought a Schwinn road bike in good condition from a used bike shop for $160,thinking he got a steal.When he got home and searched for his bike on the Internet,he found the same model for sale from Walmart for $149 new.Rather than getting upset at the price difference,Gopal justifies the purchase to himself by deciding it was better to support a local bike shop than a chain.Gopal's rationalization is an example of someone trying to

Define culture and contrast it to subculture.