Exam 5: Communication and Consumer Behavior

Distinguish between the FCB grid and the Kim-Lord grid.

Someone who is a vegetarian often becomes so due to the belief that killing animals is cruel and that processed meat contains harmful chemicals.Both of these reasons are examples of _____ motives.

The interpersonal influences affecting the mental processes and the behavior of the consumers are time,place,and environment.

Tamika breaks her phone while she is out dancing one night.When looking for a new phone,she goes to the store and considers the newer model of her old phone plus two other companies' phones that have similar prices but different features.These two other brand phones make up Tamika's evoked set.

Caylin is an avid video game player.Her favorite series is Fallout,though she also likes Halo and World of Warcraft for their depth of narrative.When she buys new video games,Caylin chooses releases only from these three brands,which are her

_____ refers to the underlying forces that contribute to an individual's purchasing actions.

What are the dimensions used on the Foote,Cone & Belding grid to determine which type of advertising would be most appropriate?

Wyclef is a music producer.In a magazine called Mix Magazine,Wyclef reads about new mixing equipment that allows him to mix both analog and digital sources with full modulation.Wyclef used a(n)_____ to learn about this new product.

The stored memories in our minds are called

Zainab wants to make an omelet for dinner,but she is out of eggs.Negative motivation is the force that moves Zainab to go to the grocery store to buy eggs.

The cognitive theory of learning is also called the stimulus-response theory.

In which of these scenarios is the consumer most likely to experience cognitive dissonance?

Perceptual screens refer to the images we carry in our minds of the type of person we are and who we desire to be.

Personal reference groups are people outside the family we wish to emulate.

Tina is a new student at a private academy.She values the opinions of her new classmates and tries to dress just like them.She watches the same television shows they watch and tries to copy their hairstyles and the way they stand.For Tina,her new classmates are a(n)

The Kim-Lord grid portrays the degree and the kind of involvement a consumer brings to the purchase decision.

_____ refer to the basic,often instinctive,human forces that motivate us to do something.

When _____ has occurred,a person experienced a change in a belief,an attitude,or a behavioral intention due to a message such as an advertisement.

There are a total of five personal processes that govern the way we discern raw data and translate them into feelings,thoughts,beliefs,and actions.

What are the three personal processes in the consumer decision process?