Exam 4: Targeting and the Marketing Mix

The important element in psychological pricing is that the price be consistent with the brand image; you can't charge a Rolex price for a Timex watch.

Many book publishers,such as Penguin Books,provide resellers with elaborate point-of-purchase displays to encourage resellers to stock and promote the publisher's lead books.In this example,Penguin is using a

Which of the following is most likely a target market for a manufacturer that is licensed by World Wrestling Entertainment (WWE)to make Halloween costumes based on characters seen in WWE matches?

Which of the following is a limit of consumer segmentation methods?

_____ is the totality of what consumers,distributors,dealers,and competitors feel and think about a brand over an extended period of time.

Customers who might buy Muir Glen brand organic soups are people who like soup,want to try something different,don't have time to cook,worry about putting chemicals in their bodies,and are vegetarians.These various groups who may be in the market for Muir Glen soups are all examples of

Fast-food companies like Hardee's create advertising campaigns to appeal to "heavy fast-food users," the people who already eat fast food most days of the week,in order to encourage them to buy at their chain.Hardee's is using

What is the product element?

In the United States,more than 40 percent of all retail sales are made through franchise outlets.

Harris Teeter Inc.is a chain of supermarkets in the Atlanta area.In one of its stores in a predominantly Jewish neighborhood,the store has three rabbis on staff who make sure the foods sold at the store are kosher.Every Harris Teeter store has distinct characteristics that align it with the neighborhood in which it is located.The chain is using _____ segmentation.

_____ is the product's ability to satisfy both functional needs and symbolic wants.

Describe business markets,the groups that use them,and the products they sell.

Psychographics are useful in the marketing of all products because psychographic systems,such as VALS,are easy to use.

An ad for Crest's whitening strips shows a woman with white teeth and several boxes with possible ages,suggesting her white teeth make her look younger.Crest is using

There are many brands of energy drinks available at gas stations.The manufacturer of Red Bull energy drink heavily associates it with extreme sports through sponsorships and ads aimed at extreme sports enthusiasts.By putting its sponsors on cans,Red Bull hopes to create _____ so that customers will perceive why it is a better brand of sports drink than all the rest in the gas station.

In developing a marketing mix,marketers generally start with the consumption life cycle.

Market segmentation is a two-step strategic process,and the first step is to

The differences between Golden Harvest brand canning jars and Mason brand canning jars is not readily visible.Both are made of heavy glass that will not break easily.Through its advertising,Golden Harvest advertises that its jars are made with a glass that is 100 percent free of all impurities.In this way,Golden Harvest is using _____ to differentiate its product from those of the Mason brand.

What are the stages in a product life cycle? Discuss each stage in brief.

Joe Boxer products can be found only at Kmart and Sears.Joe Boxer is best described as a(n)