Exam 4: Targeting and the Marketing Mix

A target market can be classified into two types,namely,consumer markets and business markets.

While you cannot find televisions at every retail outlet,you can find them at discount stores,electronic stores,appliance stores,and department stores.What kind of distribution is used for televisions?

What is the first step in target marketing?

Manufacturers' representatives,distributors,and retailers are considered resellers.

Before starting Pedigree Pajamas,the owner of the company realized that he was treating his dog as if it were a child and that a lot of his friends did the same thing.So in what he perceived as a dog-friendly environment,he launched a line of doggie pajamas-available from size 6 for Chihuahuas to size 30 for Great Danes.The ads for Pedigree Pajamas had to convince people that dogs slept better in pajamas.A product that has to create primary demand is more than likely in the _____ stage of the product life cycle.

Proctor & Gamble is a global manufacturer that markets products such as detergents under the Tide,Gain,Cheer,and Era brand names.Which branding strategy does Proctor & Gamble use?

Market aggregation is a three-step process that involves (1)dividing groups based on different interests,(2)segmenting groups based on motivation,and (3)assigning each group psychographic motivations.

What is a vertical marketing system?

Distinguish between an individual brand,a family brand,a national brand,and private labels.

Brand equity is the totality of what consumers,distributors,dealers,and competitors feel and think about a brand over an extended period of time.

There is an ad for Levi's Warhol Factory X jeans in an issue of magazine.The full-page ad highlights the Warhol images on the inside of the jeans.

Distinguish between primary demand and selective demand.

The Japan Weather Association tracked buying patterns on 20,000 items and correlated them to the outside temperature.When the temperature goes up,people buy more sunshades,air conditioners,watermelons,and swimwear.When there's a chill in the air,sales of suits,sweaters,and heaters take off.This would be an example of

A(n)_____ comprises all the firms and individuals that take responsibility for the product as it moves from the producer to the consumer.

Intensive distribution involves limiting the number of wholesalers who can sell a product in order to gain a prestige image or maintain premium prices.

Maidenform Brands is a global intimate apparel company that designs,sources,and markets intimate apparel products under the Maidenform,Flexees,and Lilyette brand names.Maidenform is able to use a multiple brand strategy that provides access to the faster-growing mass market channel without diluting the strong positive opinions and feelings that its consumers,distributors,dealers,and competitors have for the Maidenform,Flexees,and Lilyette brands.In other words,Maidenform and its major brands have strong

Which of the following marketing activities most likely takes place in the business market?

Describe the steps in the target marketing process.

With the common usage of laptops and tablets,large,bulky desktop computers have entered the _____ stage of the product life cycle and are being phased out by many computer firms.

In the _____ stage of the product life cycle,the marketplace becomes saturated with competing products and the number of new customers dwindles and industry sales reach a plateau.