Exam 8: Output,Price,and Profit: The Importance of Marginal Analysis

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For any firm,price always equals

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A

A small business owner who is earning a positive economic profit,no matter how small,is doing better than if she sold her business and went to work for another firm.

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Figure 8-1 Figure 8-1    -Which graph in Figure 8-1 shows a typical firm's total revenue and total cost curves? -Which graph in Figure 8-1 shows a typical firm's total revenue and total cost curves?

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Average cost can be thought of as the cost per unit.

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A firm's total revenue is simply the price of its product multiplied by the quantity sold.

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If a firm's marginal profit is negative,it should reduce its output level.

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Whenever average cost exceeds marginal cost,

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It can be shown that average revenue and price are always equal.

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Decision making that seeks only solutions that are acceptable is called

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A firm that decides to make a price cut assumes that marginal profit is negative.

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In reality,decisions made by firms may not always produce maximum total profit because some executives

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The demand curve facing Company ABC is perfectly elastic.What is its marginal revenue?

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Total revenue

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Marginal profit is the slope of the total profit curve.

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Sally leaves her $24,000 secretarial position with a company and invests her savings of $15,000 (on which she was earning 6 percent interest)in her own Ready Sec agency.After expenses,her net income was $28,900.Her economic profit was

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Total profit is maximized where

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If the marginal profit of the next unit is negative,the firm should produce more output in order to generate greater profit.

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What is the value of marginal profit at the profit-maximizing output?

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Total cost equals average cost multiplied by the quantity of output.

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Total profit is maximized

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