Question 1

Marketers are particularly interested in postpurchase behavior because it:

Accepted Answer

A)  involves both compensatory and noncompensatory consumers. 
B)  offers insights into information search methods. 
C)  avoids situational conflicts. 
D)  involves actual rather than potential customers. 
E)  all of these. 
A)  involves both compensatory and noncompensatory consumers. 
B)  offers insights into information search methods. 
C)  avoids situational conflicts. 
D)  involves actual rather than potential customers. 
E)  all of these.

Question 2

By producing motorcycles that do more than get riders to their destinations and back,Harley-Davidson is addressing consumers'__________ needs.

Accepted Answer

A)  functional and social 
B)  postpurchase and prepurchase 
C)  safety and situational 
D)  psychological and physiological 
E)  functional and psychological 
A)  functional and social 
B)  postpurchase and prepurchase 
C)  safety and situational 
D)  psychological and physiological 
E)  functional and psychological

Question 3

Thanh has to decide which college to attend.This is the most important,riskiest and most expensive decision she has ever made.She will be engaged in:

Accepted Answer

A)  low involvement decision making. 
B)  extended problem solving. 
C)  educational heuristics. 
D)  prepurchase dissonance. 
E)  limited problem solving. 
A)  low involvement decision making. 
B)  extended problem solving. 
C)  educational heuristics. 
D)  prepurchase dissonance. 
E)  limited problem solving.

Question 4

Jennifer's spending decisions are heavily influenced by her family,her peers,and her religious education.These influences on her spending decisions are examples of:

Accepted Answer

A)  assessment of psychological risk. 
B)  the external social environment. 
C)  physiological needs. 
D)  cognitive needs. 
E)  an evoked set. 
A)  assessment of psychological risk. 
B)  the external social environment. 
C)  physiological needs. 
D)  cognitive needs. 
E)  an evoked set.

Question 5

A reference group may have direct or indirect influence on your attitude toward a particular clothing store.

Accepted Answer

A) True 
 B)False

Question 6

Frazier is out of milk and bread and needs to decide what is for dinner.He will be stopping at the grocery store on the way home.Frazier will likely engage in limited problem solving.

Accepted Answer

A) True 
 B)False

Question 7

Jorge is running for Congress against a sharp,experienced politician,someone who is known for her debating skills and cunning wit.Jorge decides on a strategy of setting low expectations for his performance in the debate,telling reporters "Don't mis-underestimate me." Like marketers,political candidates who set expectations too low could:

Accepted Answer

A)  tarnish the voters' image of the candidate. 
B)  create post-election confusion. 
C)  stimulate impulse voting. 
D)  increase financial risk. 
E)  redefine determinant attributes. 
A)  tarnish the voters' image of the candidate. 
B)  create post-election confusion. 
C)  stimulate impulse voting. 
D)  increase financial risk. 
E)  redefine determinant attributes.

Question 8

Why should marketers not set unrealistically high consumer expectations?

Accepted Answer

Setting unrealistically high consumer ex

Question 9

Situational factors sometimes override psychological and social factors in the consumer decision process.

Accepted Answer

A) True 
 B)False

Question 10

Naomi knows that habitual purchasers make great customers for her coffee shop.How can Naomi attract and maintain habitual purchasers?

Accepted Answer

Creating and maintaining strong brands a

Question 11

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.These stars often became __________,influencing other consumers' behavior.

Accepted Answer

A)  reference groups 
B)  internal loci of control 
C)  cultural icons 
D)  cognitive parameters 
E)  evoked images 
A)  reference groups 
B)  internal loci of control 
C)  cultural icons 
D)  cognitive parameters 
E)  evoked images

Question 12

A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?

Accepted Answer

A)  Safety 
B)  Love 
C)  Esteem 
D)  Self-actualization 
E)  Physiological 
A)  Safety 
B)  Love 
C)  Esteem 
D)  Self-actualization 
E)  Physiological

Question 13

Upscale men's and women's clothing stores primarily appeal to consumers' __________ needs.

Accepted Answer

A)  functional 
B)  postpurchase 
C)  safety 
D)  psychological 
E)  situational 
A)  functional 
B)  postpurchase 
C)  safety 
D)  psychological 
E)  situational

Question 14

When Dee has business in Denver,she often goes out for a fancy meal.When deciding where to go,the only restaurants she usually considers are the local Thai restaurant and the elegant French restaurant.Do these two restaurants represent her universal,retrieval,or evoked set of choices?

Accepted Answer

These are her evoked set.There

Question 15

Ryan believes he is responsible for his actions,and he will conduct extensive searches before making a purchase.Michael's favorite phrase,when confronted by the need to make a decision,is,"Whatever." In marketing terms,Ryan is said to have a(n)__________ and Michael,a(n)__________.

Accepted Answer

A)  obsessive personality; laissez-fair approach 
B)  formal search function; casual search function 
C)  increased search anxiety; decreased search anxiety 
D)  internal locus of control; external locus of control 
E)  focused sense of information; unfocused sense of information 
A)  obsessive personality; laissez-fair approach 
B)  formal search function; casual search function 
C)  increased search anxiety; decreased search anxiety 
D)  internal locus of control; external locus of control 
E)  focused sense of information; unfocused sense of information

Question 16

The three components of an attitude are:

Accepted Answer

A)  cognitive,affective,and behavioral. 
B)  connected,applicable,and bearable. 
C)  confident,achievable,and believable. 
D)  consistent,affordable,and particular. 
E)  none of these. 
A)  cognitive,affective,and behavioral. 
B)  connected,applicable,and bearable. 
C)  confident,achievable,and believable. 
D)  consistent,affordable,and particular. 
E)  none of these.

Question 17

Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium.Peter would most likely search for information from:

Accepted Answer

A)  the Sears catalog. 
B)  the Consumer Reports website. 
C)  the local Better Business Bureau. 
D)  the website for Best Buy (an electronics retail chain). 
E)  Psychology Today magazine. 
A)  the Sears catalog. 
B)  the Consumer Reports website. 
C)  the local Better Business Bureau. 
D)  the website for Best Buy (an electronics retail chain). 
E)  Psychology Today magazine.

Question 18

Elena is in the process of buying a new car.There are many possible cars to choose from,but she is focused on a few she would actually consider buying.These make up her __________ set.

Accepted Answer

A)  universal 
B)  retrieval 
C)  immediate 
D)  evoked 
E)  focus 
A)  universal 
B)  retrieval 
C)  immediate 
D)  evoked 
E)  focus

Question 19

Sometimes consumers have second thoughts after buying goods that are expensive,infrequently purchased,or associated with a high level of risk.This is an especially critical time for marketers,as their customers are dealing with:

Accepted Answer

A)  criteria reevaluation. 
B)  buyer's remorse. 
C)  competitive leverage. 
D)  purchase uncertainty. 
E)  consumer vulnerability. 
A)  criteria reevaluation. 
B)  buyer's remorse. 
C)  competitive leverage. 
D)  purchase uncertainty. 
E)  consumer vulnerability.

Question 20

While on vacation,Martha had her camera stolen.Not wanting to waste vacation time,Martha went out and purchased another camera just like the one that was stolen.For Martha the __________ was low.

Accepted Answer

A)  perceived benefit versus perceived cost of searching 
B)  locus of control 
C)  determinant attribute 
D)  universal set 
E)  all of these 
A)  perceived benefit versus perceived cost of searching 
B)  locus of control 
C)  determinant attribute 
D)  universal set 
E)  all of these

Marketers are particularly interested in postpurchase behavior because it:

By producing motorcycles that do more than get riders to their destinations and back,Harley-Davidson is addressing consumers'__________ needs.

Thanh has to decide which college to attend.This is the most important,riskiest and most expensive decision she has ever made.She will be engaged in:

Jennifer's spending decisions are heavily influenced by her family,her peers,and her religious education.These influences on her spending decisions are examples of:

A reference group may have direct or indirect influence on your attitude toward a particular clothing store.

Frazier is out of milk and bread and needs to decide what is for dinner.He will be stopping at the grocery store on the way home.Frazier will likely engage in limited problem solving.

Why should marketers not set unrealistically high consumer expectations?

Situational factors sometimes override psychological and social factors in the consumer decision process.

Naomi knows that habitual purchasers make great customers for her coffee shop.How can Naomi attract and maintain habitual purchasers?

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.These stars often became __________,influencing other consumers' behavior.

A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?

Upscale men's and women's clothing stores primarily appeal to consumers' __________ needs.

When Dee has business in Denver,she often goes out for a fancy meal.When deciding where to go,the only restaurants she usually considers are the local Thai restaurant and the elegant French restaurant.Do these two restaurants represent her universal,retrieval,or evoked set of choices?

Ryan believes he is responsible for his actions,and he will conduct extensive searches before making a purchase.Michael's favorite phrase,when confronted by the need to make a decision,is,"Whatever." In marketing terms,Ryan is said to have a(n) and Michael,a(n).

The three components of an attitude are:

Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium.Peter would most likely search for information from:

Elena is in the process of buying a new car.There are many possible cars to choose from,but she is focused on a few she would actually consider buying.These make up her __________ set.

Sometimes consumers have second thoughts after buying goods that are expensive,infrequently purchased,or associated with a high level of risk.This is an especially critical time for marketers,as their customers are dealing with:

While on vacation,Martha had her camera stolen.Not wanting to waste vacation time,Martha went out and purchased another camera just like the one that was stolen.For Martha the __________ was low.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Marketing Environment

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 5: Consumer Behavior

Marketers are particularly interested in postpurchase behavior because it:

By producing motorcycles that do more than get riders to their destinations and back,Harley-Davidson is addressing consumers'__________ needs.

Thanh has to decide which college to attend.This is the most important,riskiest and most expensive decision she has ever made.She will be engaged in:

Jennifer's spending decisions are heavily influenced by her family,her peers,and her religious education.These influences on her spending decisions are examples of:

A reference group may have direct or indirect influence on your attitude toward a particular clothing store.

Frazier is out of milk and bread and needs to decide what is for dinner.He will be stopping at the grocery store on the way home.Frazier will likely engage in limited problem solving.

Why should marketers not set unrealistically high consumer expectations?

Situational factors sometimes override psychological and social factors in the consumer decision process.

Naomi knows that habitual purchasers make great customers for her coffee shop.How can Naomi attract and maintain habitual purchasers?

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.These stars often became __________,influencing other consumers' behavior.

A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?

Upscale men's and women's clothing stores primarily appeal to consumers' __________ needs.

When Dee has business in Denver,she often goes out for a fancy meal.When deciding where to go,the only restaurants she usually considers are the local Thai restaurant and the elegant French restaurant.Do these two restaurants represent her universal,retrieval,or evoked set of choices?

Ryan believes he is responsible for his actions,and he will conduct extensive searches before making a purchase.Michael's favorite phrase,when confronted by the need to make a decision,is,"Whatever." In marketing terms,Ryan is said to have a(n)__________ and Michael,a(n)__________.

The three components of an attitude are:

Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium.Peter would most likely search for information from:

Elena is in the process of buying a new car.There are many possible cars to choose from,but she is focused on a few she would actually consider buying.These make up her __________ set.

Sometimes consumers have second thoughts after buying goods that are expensive,infrequently purchased,or associated with a high level of risk.This is an especially critical time for marketers,as their customers are dealing with:

While on vacation,Martha had her camera stolen.Not wanting to waste vacation time,Martha went out and purchased another camera just like the one that was stolen.For Martha the __________ was low.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Marketing Environment

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Ryan believes he is responsible for his actions,and he will conduct extensive searches before making a purchase.Michael's favorite phrase,when confronted by the need to make a decision,is,"Whatever." In marketing terms,Ryan is said to have a(n) and Michael,a(n).