Exam 5: Consumer Behavior

Generally,people buy one product or service instead of another because they:

The greater the discrepancy between a consumer's needy state and the desired state,the greater:

The buying process begins with a comparison of available alternatives.

Apple computer users tend to like the company and love its products.Apple has nurtured this __________ component of their customers' attitudes.

Limited problem solving usually relies on:

Jordana is a travel agent.Whenever she sells an expensive vacation package,she encourages the customer to buy travel insurance,which provides reimbursement in case of trip cancellation due to illness or another emergency.Jordana is trying to reduce her customers'__________ risk.

The way a product is presented can influence the decision-making process.Along with brand and price,this is known as:

The consumer decision process model represents:

Mary will not consider purchasing an "American" car brand based on negative comments made by her parents,therefore she has developed a negative attitude toward "American" brand cars.

After freshman year,Veronica wants to decide on a major.What internal and external sources of information will she use in help her in making a decision?

In the consumer decision process,we decide how much time and effort to expend searching for information based partly on:

Christophe bought Timberland boots because he felt they were perfect for his outdoor activities.Patrick bought the same kind of boots because he felt they were stylish,especially with the logo clearly visible.The psychological factor driving Patrick's behavior is:

Using automobiles as an example,explain the differences between universal,retrieval,and evoked sets,and identify the one that is most important to marketers.

For specialty goods like Rolex watches or Ferrari automobiles,marketers often use __________ to influence consumers' purchase decisions.

When mountain climbers purchase clothing for scaling Mount Everest,their purchases are primarily addressing __________ needs.

__________ are the three types of attribute sets.

The consumer buying process begins when:

__________ attributes are product or service features that are important to buyers and that are used to differentiate among choices.

Jubyung is buying a laptop computer to take on trips.Although he looks at several brands,he refuses to buy a computer that weighs more than five pounds.Jubyung is basing his decision on:

The greater the difference between a consumer's unsatisfied need and the desired state,the greater the need recognition will be.